PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. PR is about building your brand and your authority over time. When we talk about the media, we think of newspapers, magazines, TV, and radio. Case closed. PR doesn’t work that way. .

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Data Newspapers Analytics Measurement 78

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? Want to get more media coverage?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs. Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

PR Insiders

MAY 5, 2021

Anytime you seek to promote your brand through media coverage, you probably have a target audience in mind. But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. So, a pitch that arrives on Monday right around 10 a.m.

Pitching 78

Pitching Government Financial Survey 78

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. And people still faxed pitches! If that doesn’t take your breath away for a minute, I don’t know what will.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PR Fuel

OCTOBER 14, 2022

As a small business owner planning a PR campaign for their business, you need to know what your brand is, what your values are, and how you plan to connect with your audience. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business!

Small Business 95

Small Business Community Local Social Media 95

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Communications Conversations

FEBRUARY 21, 2020

We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. I work with the wonderful Kellie Weiland on Sleep Number’s Employer Brand work. We made a pitch last week and I’m following up with a few key reporters to gauge reaction.

Social Media 157

Social Media Media LinkedIn Tourism 157

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Government agencies. Corporate communications teams.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

The Resolution Blog

NOVEMBER 30, 2018

If so, can you change it so it sounds less branded? If you’ve been in the PR world for any length of time, you know that human interest stories really give a pitch a fresh new angle because, let’s face it, everyone loves a heartwarming story. Remember to tailor your pitch to the niche or location you’re targeting.

Case Study 120

Case Study Study Local Pitching 120

Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Learn how with our brand journalism white paper! I always thought I’d be… a newspaper reporter. So when I had an opportunity to join Sitrick & Co.,

Journalism 120

Journalism Newspapers Writing Report 120

Bianchi Biz Blog

MAY 16, 2022

I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since. We like to hike, play board games, visit our local breweries. Any pet peeves with PR people?

Meeting 74

Meeting Media Engineering Journalism 74

Landis PR

FEBRUARY 21, 2022

During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . Personalize pitches to each reporter/editor. . Head to a local establishment where reporters and journalists are known to hang out –enjoy a beverage!

Media Relations 52

Media Relations Publicity Sports Media 52

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

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Pitching Case Study Leadership Data 333

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He set up his own business before heading up W North.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. With so much content saturating the marketplace today, how can brands stand out? Now think about a brand like Apple. What are brands doing differently today that they didn’t do in the past? What advice do you have for brands looking to improve their content strategy?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

Mora Communications

JANUARY 3, 2018

A gradual sustained approach can successfully establish a business, expert or a brand. . A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . It’s important to consider all of these facts when developing your pitches.

How To 40

How To Newspapers Print Interviews 40

Mora Communications

SEPTEMBER 22, 2016

But, seriously, we live in a 24/7 media world where either we define our image and our brand, or it is defined for us by default. Whether you’re featured in a local media newspaper, the New York Times or the Today Show, you are benefitting by the trust those media brands instill in consumers. . That was easy.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. If you are not local, tell me how you think we can work together? Is location important?

Brand 70

Brand Branding Local Interviews 70

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. This is our audience.”.

Conference 36

Conference Journalism Web Comparison 36

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 102

Media Radio Print Newspapers 102

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Regularly assess whether they and the publication are still covering the topics you’re pitching them on. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. That drawing on that popular brand of graham cracker cookies?

Publicity 84

Publicity Radio Crisis Crisis Communications 84

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

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Agency Internal International Pitching 192

Bad Pitch Blog

AUGUST 15, 2006

About AGENCY Since 1992, Bethesda, MD-based agency AGENCY provides branding, marketing research, strategy, graphic design, copywriting, Web development, public relations, and media planning and placement. LOCAL BUSINESS NEWSPAPER lists AGENCY among the area’s top 25 advertising agencies. A news release is background material.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Fuel

JANUARY 17, 2022

Press releases lend authenticity to your brand, helping you build a loyal customer following over time. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. But for this to happen, you need a working PR distribution strategy.

Radio 105

Radio Local Writing Newspapers 105

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. If you find the compelling human story in what you’re pitching, you’ll be successful. What do you think is the biggest PR challenge facing brands today?

Enterprise 227

Enterprise Agency Radio Fashion 227

Communications Conversations

MAY 3, 2016

On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. Liddy is a communicator with a passion for writing, and a specialized interest in social media outreach and branding.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. But, in general, reporters don’t want a product pitch on a press release. Media conglomerates are eating up local news outlets. I know, I know, I’m not breaking news here.

Media 112

Media Journalism Report Video 112