Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Radio 174

Radio Sports Journalism Analytics 174

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An

Radio 198

Radio Tools Journalism Interviews 198

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. Photo credit: alhovik.

Resources 214

Resources Pitching Television Radio 214

Critical Mention

AUGUST 6, 2020

A good media database provides users with multiple ways to search for contacts by a wide range of details. . Media type. Contact methods; address, email, phone, website, social media. With that said, choose a media database that lets you search for both local and international contacts. All-in-One Media Service.

Media 104

Media Radio Local Tools 104

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? CASE STUDY. Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees. ” . —.

Case Study 78

Case Study Study Radio Analytics 78

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. Whether you’re a diehard Taylor Swift fan or just know her songs from the radio, her smart moves in 2021 and in the past offer lessons for PR professionals. Remember your values.

Communications 148

Communications Film Radio Reputation 148

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I’m still great friends with many TV producers and digital editors which helps me with developing new media strategies.

Journalism 78

Journalism Social Media Radio Fashion 78

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Media Week.

Media 76

Media Journalism Radio Print 76

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Artificial intelligence also has the potential to revolutionize journalism.

Publicity 167

Publicity Social Media Television Measurement 167

Deirdre Breakenridge

APRIL 13, 2015

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. Newspapers, magazines and radio stations never had those resources to start with. 89% of news media ask for embed codes with videos, but corporate America never got that memo apparently.

Video 150

Video Trends Radio Newspapers 150

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? This is also true of some important industry and academic journals. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

wiredPRworks

JANUARY 13, 2022

The show airs on the C-Suite Network and all the popular podcasting platforms including Apple, Spotify, and iHeart Radio. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. About Barbara Rozgonyi, Sales Performance Expert.

Strategy 52

Strategy Training Insurance Insurance 52

Critical Mention

JANUARY 30, 2019

But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical.

How To 60

How To Media Analytics Television 60

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR.

Twitter 77

Twitter Radio Social Media Print 77

Deirdre Breakenridge

NOVEMBER 8, 2015

As a PR student, I know the importance of social media so I used my personal social media accounts to engage with friends and influencers; retweeting and reposting the Pioneers in Skirts social media accounts whenever possible. I tweeted to anyone I thought would be interested in supporting the film. .

Film 150

Film Social Media Video Writing 150

Solo PR Pro

DECEMBER 6, 2022

When you’re working with larger organizations or clients who may fall under the umbrella of a parent brand, you may find your project tied up in an inordinate amount of red tape. Michelle says she would prefer almost any reply over radio silence. Journalists bashing PR pros on social media. That’s all I ask.”.

Radio 52

Radio Social Media Journalism Corporate 52

wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Giveback stories are good.

Pitching 52

Pitching Training Radio Media Training 52

Critical Mention

JANUARY 16, 2020

Doing so can positively influence search rankings and help move your brand higher on search results. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand. Search Engine Journal. Share Tweet Share. Know that Top SEO Practices are Always Evolving. Until next time!

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

JANUARY 30, 2019

When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical. So, as you consider what media monitoring tool to invest in, make sure the platform you choose has the ability to deliver your results within 60 seconds of the mention.

Media 60

Media Marketing Analytics Television 60

Maxim Behar

FEBRUARY 18, 2024

He said many things about many topics, including, "You can achieve a lot with journalism, but you need to know exactly when to give it up." Back then, when there was no social media, that was the only way to make a mistake, and everyone would see how you made it. Winston Churchill himself had been a journalist.

Newspapers 59

Newspapers Travel Course Meeting 59

PR Conversations

JULY 3, 2014

I read a review in the Wall Street Journal of what looks to be an interesting book, The Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion , by David Zweig. Nothing personal in it… The radio was a clue. You can’t really think hard about what you are doing and listen to the radio at the same time.

Publicity 87

Publicity Radio Social Media Content Marketing 87

PRSay

MAY 23, 2018

Explain to your client that with a major national outlet, you may get your message out to 20 million people who aren’t particularly interested in the brand or product, but with a trade outlet, your client’s message will reach 20,000 readers who are passionate, motivated and more likely to take action after reading. Mention depth of content.

Media Relations 136

Media Relations Publicity Media Blogging 136

Maxim Behar

NOVEMBER 23, 2020

Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Mark My Words

JULY 17, 2015

This was PR as it professionalised; emerging out of journalism it took from its drudging forbearers the craft of finding a compelling story and the (soft) graft of leveraging relationships. Traditional journalism is being eviscerated by divestment in print in favour of online. No one cares about history.

Journalism 60

Journalism Radio Print Analytics 60

Prakkypedia

OCTOBER 30, 2017

Some of the senders are in fact, the media. The news media does indeed have its own PR professionals in-house (as it should, as any profit-making business competing against other brands) and my email address has made its way onto their distribution lists. It’s too hit and miss.

Media 61

Media Pitching Radio Newspapers 61

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. Or are they more proactive across social platforms? Perhaps they’re not proactive across traditional social platforms at all?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. That’s where traditional media comes in. And keeping in mind that a lot of news on social media originated with a reporter or media outlet.)

Media 104

Media Radio Print Newspapers 104

Waxing UnLyrical

JULY 2, 2018

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. My degree is in mass comm and I went to school for a career in radio.

Measurement 40

Measurement Nonprofit Education Social Media 40

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. We were helping. This is the PR profession.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

NOVEMBER 2, 2016

Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. based social media company : “My work is split between growing the company and working with the team on all areas of product, engineering and customer happiness.”. Highlight how you got started. Say how you do it.

Writing 40

Writing LinkedIn Radio Examples 40

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Freshly Picked for instance branded their Snapchat account almost like talking to your best friend – very casual and giving sneak peaks into upcoming lines.”.

Measurement 40

Measurement How To Marketing Engineering 40