5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. This creates a golden opportunity for fitness marketers to tap into an eager market seeking innovative solutions.

Marketing 78

Marketing Infographics Content Marketing Data 78

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.

Infographics 68

Infographics Data Case Study Content Marketing 68

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand?

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Both examples show how complicated the term “fair use” has become and the power behind the purpose factor. An example of the effect factor of fair use can be seen in the recent Fox News clips ruling.

Examples 120

Examples Viral YouTube Infographics 120

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed.

Facebook 116

Facebook Video Brand Branding 116

Cision

SEPTEMBER 7, 2017

The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Example: ‘I Quit!

Infographics 283

Infographics Consumer Video Examples 283

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence.

Case Study 210

Case Study How To Infographics SEO 210

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. On TikTok, 30 seconds or less is often recommended.

Video 62

Video Infographics Social Media Instagram 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO.

Strategy 276

Strategy How To Media Infographics 276

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? In fact, 92% of marketers report content as a valuable business asset.

Brand 99

Brand Branding How To SEO 99

Buzzstream

MARCH 13, 2024

This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. What is Digital PR? Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For our example, I’ll type in “data science.” Example, inbio:content Name – Find authors with a specific name.

Resources 103

Resources Analysis Infographics Examples 103

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist. Most social media platforms give you the opportunity to visually communicate your brand message. Brand your cover image. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

FEBRUARY 1, 2024

For example, here are the guest post guidelines from the Hubspot blog. You can see an example of my recent work on a similar post in [Publication]. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. If you miss those guidelines, don’t expect your email to get read. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Marketing Instagram YouTube 62

PR 20/20

JULY 5, 2023

As marketers, we can agree that compelling, conversion-focused content is a cornerstone for your digital presence. Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. And we know that people are turning to reputable websites for the information they need.

How To 71

How To Infographics Data Web 71

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Leaving SEO to Marketing. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Flack's Revenge

MARCH 4, 2015

Last month I explained the Open Spaces Marketing concept. See below, and visit this page if you’d like to register to learn more about open spaces marketing. For example, conventional wisdom says not to issue press releases on a Monday or Friday, unless you are trying to bury your news. Time your Communications.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

5W PR

DECEMBER 7, 2019

As you know, there are a lot of buzzwords used in wine and spirits marketing today, but what do these words actually tell consumers about the products? Rampant competition in the industry, however, means that the companies that come with imaginative new PR campaigns generate renewed excitement in their brands. MEDEA Vodka.

Brand 78

Brand Branding Creativity Consumer 78

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Newsfile

SEPTEMBER 28, 2023

For example, Starbuck’s pumpkin spice latte is one of the most iconic products for sale in the fall. Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular.

How To 93

How To Tourism Fashion Travel 93

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Rock the Status Quo

NOVEMBER 19, 2014

Here are a few examples of insanely successful decks. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. Content Marketing' AMAZING things would happen, thanks to SlideShare’s large, built-in audience! It’s just waiting for you to tap into it.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Newsfile

SEPTEMBER 27, 2023

For example, Starbuck’s pumpkin spice latte is one of the most iconic products for sale in the fall. Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. For smaller firms, PR can reduce marketing spend. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. As the audience grows to trust your brand, the chances members of it will convert grow.

Infographics 120

Infographics eBook Content Marketing Video 120