Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Members will be able to earn status by actively contributing to the community and then receive branded gifts. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics.

Analysis 142

Analysis Tools Software SMB 142

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 133

Ethics Policies Guidelines Employee 133

NewsWhip

NOVEMBER 15, 2023

Imagine starting your day with a detailed overview of your brand, or the topics you’re interested in — whether that’s politics, tech regulation, or product innovations, or even all of the above — delivered to you on a schedule that suits you and giving you a head start on your work. Simple, right?

Guidelines 97

Guidelines Ethics Analysis Trends 97

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 93

B2B Marketing Measurement Social Media 93

Konnect Agency

APRIL 20, 2023

Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. This movement refers to the intentional act of influencers reducing their partnerships with brands and promoting a more authentic and genuine connection with their audience. billion in 2023.

Trends 52

Trends Marketing Ethics Consumer 52

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. And how does the publicist assure that the transaction is ethical when not controlling the final product?

Advertising 70

Advertising Advertising Ethics Guidelines 70

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSSA Webinars. Future PRoof Podcast.

Resources 136

Resources Communications Education Guidelines 136

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

Guidelines 88

Guidelines Brand Branding Advertising 88

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Communications Conversations

AUGUST 21, 2015

And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. And, on the surface, it doesn’t appear that Nick broke any big company guidelines. He clearly stated as much in his post.

Case Study 60

Case Study Employee Study Guidelines 60

Cision

AUGUST 30, 2017

Just make sure to follow ethical social posting guidelines and be sure to include the hashtag #ad in the post. Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE. You can learn more about Kayla and her brands here. They know this.

Strategy 243

Strategy Writing Social Media Guidelines 243

Prohibition

JANUARY 18, 2020

Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. However, recent years has seen numerous brands and influencers caught up in legal proceedings and fines due to the non-disclosure of paid and gifted endorsements.

Marketing 62

Marketing Advertising Advertising Social Media 62

PR in High Definition

JANUARY 16, 2019

How many of them are people you know and how many are brands, influencers, ads or celebrities? Among the other content, I had two paid ads, one celebrity, five influencers, and one brand. The ethics of influencer PR. This presents an ethical dilemma for PR people. Open Instagram and go through the first 10 posts.

Instagram 67

Instagram Ethics YouTube Social Media 67

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. 2) Is your brand investing in the right content? Brands often develop content because either their competitors are doing it or to please an executive. Brands like Warner Bros.

Tools 67

Tools Marketing Advertising Advertising 67

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Karen Freberg

MAY 14, 2018

Influencer marketing is a big area of focus for a lot of businesses, brands, and organizations. I also appreciated seeing Jason share his own takes on some actions he has taken to separate himself from others who do not follow the influencer guidelines and views he does. Can I get an AMEN to what Jason Falls shared in his post ?!

Social Media 41

Social Media Ethics Media Guidelines 41

Karen Freberg

FEBRUARY 1, 2019

We are also seeing influencers go toe to toe with brands who may have “tricked them” into doing something they didn’t realize they were doing, like what happened with Casey Neistat and Burger King. Ethics need to be at the forefront of influencer marketing. Welcome to 2019!

Marketing 51

Marketing Ethics Guidelines Community 51

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Green” guidelines for communication success. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Green” guidelines for communication success. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Green” guidelines for communication success. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders. But, who are the next LeeAnns, Sarahs and Allisons? I thought I’d ask my network for help! They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Contently - Strategy

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Promoting Bad Boy Vodka became a matter of keeping the original brand identity in conversation with Dennis Rodman’s tumultuous personal life. The brand controls over two-thirds of the market.

Company 78

Company Marketing Education Data 78

Buzzstream

NOVEMBER 28, 2023

Mid-tier bloggers or brand-new sites in your niche are great examples of relevant links that can help you in the long run. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). But, these sites need to pass the eye test.

How To 62

How To Google SEO Pitching 62

Stuart Bruce

MAY 29, 2016

Simpson’s agent’s explanation is even more astounding: “John Simpson is brand new to social media and still learning the ropes” But not so new, he doesn’t think he can advise companies on crisis management and corporate communications. I like my ‘shiny new website’! hrrlGl153Q.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Keep learning: Guidelines change. Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. As a brand communicator, you’re not just presenting facts, you’re telling a story.

Media Relations 40

Media Relations Media Local Healthcare 40

MaccaPR

MAY 28, 2015

space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. Ethically ambiguous? It was a brand win. Essentially, you could replace the Genesis with any vehicle and it would carry the same level of brand relevance.”.

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Strategy 99

Strategy Brand Branding How To 99

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. AI Chatbots Thanks to AI chatbots and virtual assistants the way in which we interact with brands and businesses is changing!

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor.

Facebook 60

Facebook Brand Branding eBook 60

PR Fuel

JUNE 5, 2020

Journalists often utilize brand press releases in order to quickly gain relevant information for their articles and pieces. Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. According to the 2019 Edelman Trust Barometer Special Report : In Brands We Trust? Credibility.

How To 98

How To Ethics SEO Guidelines 98

Prohibition

AUGUST 23, 2023

Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. By partnering with influencers who align with your brand values, you can utilise the trusting relationship they’ve cultivated with their followers. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Source: 3 Studies Branding and Marketing ). Source: 3 Studies Branding and Marketing ). Source: 3 Studies Branding and Marketing ). Are PR pros truthful?

Survey 174

Survey Marketing B2B Study 174

Buzzstream

NOVEMBER 28, 2023

Mid-tier bloggers or brand-new sites in your niche are great examples of relevant links that can help you in the long run. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). But, these sites need to pass the eye test.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Mid-tier bloggers or brand-new sites in your niche are great examples of relevant links that can help you in the long run. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). But, these sites need to pass the eye test.

How To 62

How To SEO Google Pitching 62