PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Why do we reach for the same brand in the supermarket? That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation.

Reputation 48

Reputation Employee Leadership Product Launch 48

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Speaking engagements are an effective way to shape executive thought leadership. Partners with the same values. Executive content.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility. Don’t advertise your brand. Get in the know.

B2B 178

B2B Trade Shows Leadership Conference 178

PR in High Definition

SEPTEMBER 30, 2022

Brexit, Covid-19, the outbreak of war in Ukraine and now the spiralling cost of living and energy prices have all created shockwaves to global economies. Thought leadership pieces from a company’s experts and executives is another great way of communicating value and advice. Brands and reputations don’t stop in an economic downturn.

Communications 62

Communications Internal International Energy 62

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. It takes time and energy to build a community of trust. In other words, if building trust is a strong crisis preparedness strategy, where do you think you should be focusing some of your trust-building energy? Are you seeing the dilemma?

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Making the most of your effort and energy. And in today’s world, incidents don’t have to be very big to cause you major problems. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Making the most of your effort and energy. And in today’s world, incidents don’t have to be very big to cause you major problems. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Buzzstream

JULY 7, 2021

In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies. The first branded strategy identified unlinked mentions of Truliant. Non-Brand Strategies.

Case Study 113

Case Study Study Strategy Leadership 113

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations.

Training 159

Training Pitching Writing Video 159

PRSay

OCTOBER 22, 2019

We need to ask ourselves these questions: What are the impacts on brands? Our reputation as communicators is dependent on being relentlessly honest,” Shaw said. Shaw spoke of all of the information coming at us on social media; we’re absorbing the same information, mostly found on social media, but it’s coming at us hard and fast.

Conference 113

Conference Communications Storytelling Social Media 113

PRSay

MARCH 1, 2018

But beyond being simply entertaining and memorable, Academy Award speeches can also offer a lesson in both public speaking and personal branding, says Rob Biesenbach , presentation expert, actor and author of “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.” You really like me!”

Communications 121

Communications Film Storytelling Energy 121

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. The third pillar focuses on our own brand and reputation. Plus, I didn’t want Albert Einstein calling me insane.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

MAY 1, 2018

Today, marketing bats around phrases like omnichannel and multi-touch attribution, but we have to recognize this process is probably not linear and there are aspects that depend on factors – reputation for example – that go beyond the current campaign. B2B Customers Want Thought Leadership. It’s a bit like Newton’s First Law of Motion.

B2B 62

B2B Marketing Survey Study 62

Beyond PR

APRIL 12, 2016

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It comes down to simple math: The more times your brand is mentioned, the more visible you become. Expand social media presence. Gain influencer attention.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

PR Conversations

MAY 9, 2017

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. I will offer that Canada as a country has good public relations, and a solid brand. What is your idea of PR nirvana?

Energy 53

Energy Measurement Internal International 53

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. Let’s take the energy industry just as one example. They would come over every couple of weeks.

Ethics 61

Ethics Company System Corporate 61

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Training Corporate 106

Communications Conversations

AUGUST 31, 2018

I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce.

Media 112

Media Journalism Report Video 112

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. Mindfulness regarding time and energy. “How?

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: When I get involved in a project, I analyse the people I will be dealing with and try to assess the true cost of getting involved which includes the extra time and energy that disorganised people can drain from you.

Writing 114

Writing Social Media SEO Blogging 114