PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Why do we reach for the same brand in the supermarket? That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation.

Reputation 75

Reputation Employee Leadership Product Launch 75

PR in High Definition

MAY 23, 2018

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations.

Brand 75

Brand Branding Reputation Energy 75

PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Why do we reach for the same brand in the supermarket? That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation.

Reputation 48

Reputation Employee Leadership Product Launch 48

PR in High Definition

MAY 23, 2018

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations.

Brand 48

Brand Branding Reputation Energy 48

Stern + Associates

JULY 27, 2023

Of course, having corporate values is a good part of your brand – but only when tied to action. Neither publicly pivoting away from sustainability nor going silent will be adequate, especially as much of the rest of the world has not seen the anti-ESG surge that we’ve seen in the United States.

Communications 86

Communications Corporate Government Energy 86

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way.

Company 174

Company Conference Corporate Leadership 174

PR in High Definition

SEPTEMBER 30, 2022

Brexit, Covid-19, the outbreak of war in Ukraine and now the spiralling cost of living and energy prices have all created shockwaves to global economies. The manner in which layoffs are carried out can truly make or break a company’s reputation, as demonstrated by Sna pChat’s CEO saying layoffs were a way to weed out the company’s ‘haters’.

Communications 62

Communications Internal International Energy 62

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. Ten years later I’d urge everyone to have a personal plan for managing their online reputation. A proactive approach to personal reputation is important when you’re starting out to find a job but it also helps develop your career.

Web 68

Web Energy Reputation Community 68

Shift Communications

JUNE 4, 2015

Or rather, don’t hire a PR firm based solely on a great reputation. While a brand name is a good place to start your search, it doesn’t guarantee success. Conversely, early and mid-level professionals bring energy, passion and new perspective. Take the time early on to get to know the individuals, not just the firm’s principals.

Reputation 60

Reputation Groups Exercises Energy 60

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. I’d never use “xerox” as a verb after having represented a competitive brand of copiers.

Agency 140

Agency Enterprise Energy Retail 140

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility. Don’t advertise your brand. Have a cup of strong coffee and let your charisma elevate the energy of the event. Get in the know.

B2B 178

B2B Trade Shows Leadership Conference 178

The Hoffman Agency

MARCH 21, 2024

Tips for tech companies looking to build their brand in Indonesia Local storytelling for local relevance Showing how your technology can become a powerful tool for Indonesia’s journey toward achieving the 2045 vision and showcasing local success stories is critical.

Leadership 69

Leadership Biotechnology Policies Local 69

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

We talk about a brand’s unique selling proposition (USP), but the fact is that few are truly unique. A brand story may be interesting, authentic, and even compelling, but that doesn’t mean it’s easily transformed into a feature story or interview. You don’t stand out. Differentiation is a relative thing.

Energy 168

Energy Measurement Media Relations Local 168

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. It takes time and energy to build a community of trust. In other words, if building trust is a strong crisis preparedness strategy, where do you think you should be focusing some of your trust-building energy? Are you seeing the dilemma?

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

PR in High Definition

FEBRUARY 24, 2020

Being kind is a long-term investment in your brand. Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. It doesn’t mean being weak; quite the opposite.

Leadership 71

Leadership Reputation Employee Hotels 71

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Today, one comment on social can impact a brand’s reputation. It’s basically a cottage industry on the Internet – how can we embarrass brands today?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. There’s the tide of public opinion – the heat, the energy. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. There’s the tide of public opinion – the heat, the energy.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

ImPRessions - Crenshaw Communications

MAY 4, 2015

Most of the narratives we in PR and marketing create for brands fall into a category right out of Christopher Booker’s Seven Basic Plots. We place enormous energy into identifying, shaping, and pitching the story so that someone else will want to tell it – usually a journalist. PR Professionals and Storytelling Archetypes.

Storytelling 120

Storytelling Insurance Insurance Film 120

PRSay

OCTOBER 22, 2019

We need to ask ourselves these questions: What are the impacts on brands? Our reputation as communicators is dependent on being relentlessly honest,” Shaw said. Shaw spoke of all of the information coming at us on social media; we’re absorbing the same information, mostly found on social media, but it’s coming at us hard and fast.

Conference 102

Conference Communications Storytelling Social Media 102

PRSay

MARCH 1, 2018

But beyond being simply entertaining and memorable, Academy Award speeches can also offer a lesson in both public speaking and personal branding, says Rob Biesenbach , presentation expert, actor and author of “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.” You really like me!”

Communications 107

Communications Film Storytelling Energy 107

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations.

Training 159

Training Pitching Writing Video 159

Buzzstream

JULY 7, 2021

In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies. The first branded strategy identified unlinked mentions of Truliant. Non-Brand Strategies.

Case Study 113

Case Study Study Strategy Leadership 113

PR Fuel

MARCH 2, 2021

You could save yourself valuable time and energy by working with a professional team. Outsourcing press releases to a marketing agency can benefit your entire brand. As your credibility grows, brand trust and loyalty could, too. Brand loyalty can help you keep long-time customers. Generate Brand Awareness.

Writing 52

Writing Agency Energy Meeting 52

wiredPRworks

MAY 8, 2021

Barbara Rozgonyi is a WIRED PR in 4D Business Development Consultant for entrepreneurs, startups and companies who want to attract attention, build their brand, and grow fast. Add speed or energy to something. ” inc.com. Turbocharge* Marketing. How fast do you want to get to where you want to go? WHO IS THIS FOR.

System 52

System Marketing Creativity Energy 52

PRSay

DECEMBER 27, 2018

It builds brands, restores reputations and impacts many. Make time to promote your brand. If it’s important to you, it is well worth your time and energy.”. Your accomplishments are your badge of success. Don’t ever underestimate the power of public relations. Treat yourself as a ‘client.’ Don’t give up! 19 in San Diego.

Case Study 71

Case Study Writing Energy Resources 71

Rock the Status Quo

OCTOBER 27, 2015

Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. As a brand, should we respond to ALL complaints, or just certain types? ARE YOU A TROLL?

Social Media 100

Social Media Groups Community Guidelines 100

Waxing UnLyrical

JANUARY 27, 2016

It’s cumulative energy. It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. Guest Post by Carrie Morgan. We appreciate and admire that finished sculpture.

Customer Service 40

Customer Service Reputation Energy SEO 40

wiredPRworks

MAY 8, 2021

Barbara Rozgonyi is a WIRED PR in 4D Business Development Consultant for entrepreneurs, startups and companies who want to attract attention, build their brand, and grow fast. Add speed or energy to something. ” inc.com. Turbocharge* Marketing. How fast do you want to get to where you want to go? WHO IS THIS FOR.

System 40

System Marketing Creativity Energy 40

Mark My Words

JULY 31, 2015

See Patrick Kidd’s skewering of a recent press release that exploits various Cecil metaphors to sell a story about renewable energy. While we don’t know if he has recruited any other crisis managers you can be sure that the cost to his reputation will be greater than the $50,000 he paid for a shot at Cecil. Like Cecil”.).

Crisis Management 60

Crisis Management Energy Sports Reputation 60

Onclusive

JANUARY 31, 2023

This shows how essential it is to monitor both mainstream and social media discussion about your brand if you want to build an accurate view of your reputation. Our analysis shows that greenwashing discussion about these two brands grew on social media before earning widespread mainstream news coverage.

Analysis 195

Analysis Media Fashion Retail 195

Communications Conversations

NOVEMBER 14, 2018

At Blue Cross we know that many of our key stakeholders (members, agents and regulators to name a few) respond to what they see in the news so our relationships with media are key to managing corporate reputation. If you don’t feel good about where you are spending your time/energy – change it.

Energy 60

Energy Agency Insurance Insurance 60

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. The third pillar focuses on our own brand and reputation. In competing against much larger shops, it’s important that we punch above our weight and show we’re good stewards of our own brand. Plus, I didn’t want Albert Einstein calling me insane.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR in High Definition

APRIL 23, 2020

There has been incredible development in technology itself, but the reputation of the industry has fluctuated, often to extremes. But others, where sensationalised headlines drive revenue from clicks, are quicker to publish and often feed off the negative energy it creates among readers. Finally, tech for good is trending.

Government 77

Government Technology Conference Energy 77

Solo PR Pro

MARCH 22, 2016

Clients who don’t pay as well also tend to require more handholding and management, which ends up depleting your time and energy even further – making it not worth it in the end. Appreciate the impact on your brand and morale – Properly (and fairly) valuating your work can also affect your overall brand and the image it conveys (e.g.,

Construction 40

Construction Energy Analysis LinkedIn 40

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Training Corporate 106