5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. This insight can help brands identify gaps or opportunities to differentiate themselves and their offerings.

How To 78

How To Analysis Resources Trends 78

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. SCHEDULE A DEMO.

Brand 135

Brand Branding How To Radio 135

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

Critical Mention

JUNE 13, 2019

Over the years, social media has changed the way we interact with celebrities. From Rhianna and Ryan Reynolds to LeBron James and Bill Gates, here are our top picks for celebrities that are crushing it on social media. SCHEDULE A DEMO. Now we get a sneak peek into their daily lives.

Social Media 60

Social Media YouTube Media Instagram 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

Travel 91

Travel Trends Tourism Transportation 91

Flack's Revenge

OCTOBER 11, 2017

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. It looks like it will be another great event.

Tools 149

Tools Leadership Technology Social Media 149

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Onclusive

JUNE 21, 2017

But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. The narrative is now primarily owned by the brand. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Are you covered on weekends and off hours?

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

NewsWhip

NOVEMBER 22, 2022

In the 21st century, communications teams are responsible for so much more than just promoting a brand’s image. Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public.

Data 78

Data Analytics Measurement Technology 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands. This is where public relations (PR) plays a crucial role in the blockchain industry.

Reputation 52

Reputation Advertising Advertising Education 52

Stern + Associates

FEBRUARY 22, 2023

ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. As brands compete to successfully ride ChatGPT’s popularity wave, communications efforts have become incredibly important.

Communications 62

Communications Technology Software Resources 62

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

OCTOBER 25, 2021

Greg, who never quite understands what is going on in any situation, agrees to help without comprehending what exactly is involved; he is essentially trying to manually keep track of the reaction to Kendall’s press conference across all of the internet and social media until a more formal solution is available. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Authentic in-store experiences.

Social Media 54

Social Media Tools Marketing Enterprise 54

Landis PR

OCTOBER 11, 2021

Are you hoping to drive brand/company awareness? There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. As speakers and panels were confirmed, we distributed press releases to national, international and trade media.

Local 98

Local Newspapers Sports Video 98

NewsWhip

APRIL 12, 2023

It’s hard to log onto social media platforms these days and not see “#ad” in the caption of one of your favorite celebrities’ posts. There is an opportunity to profit from that content, and brands and influencers take full advantage of the fact. And which brands are profiting because of it? Let’s take a look.

Instagram 78

Instagram Fashion Automotive Banking 78

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. Below is the summary of news from the world of the PR technology vendors.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

MARCH 14, 2023

I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. I’ll dig into that more in a moment. The second AI is a generative AI called “Taylor.” So how does it work?

Software 85

Software Media Relations Pitching Media 85

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. Click here to request a demo or to discuss your monitoring needs.

Pitching 95

Pitching Print Measurement Report 95

Critical Mention

JANUARY 24, 2020

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. As the news sharing spreads, earned media’s relevance and value continues to grow. Top Ways the Media Impacts Politics with Online News.

Radio 101

Radio Media Television Social Media 101

Critical Mention

NOVEMBER 2, 2021

Negative comments or reviews can feel be discouraging for any brand, however, they provide companies with opportunities to showcase their responsiveness and customer appreciation. If not addressed, your brand may come off as one that isn’t open to listening and learning how to make customer experiences better.

Sports 141

Sports Facebook Writing Brand 141

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. It provides social media discussion and perception.

Crisis 158

Crisis Reddit Reputation Tools 158

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 145

How To Content Marketing Banking Advertising 145

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Truly understanding the customer journey from PR through to sale is a tough challenge that few technologies provide. Channels are the method of earned, owned, or paid media that led to the conversion.

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified allows you to monitor all the major social media sites and online news sources. Measure is the dashboard and analytics.

Software 116

Software Tools Publicity System 116

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok.

Ethics 97

Ethics Crisis Transportation Airlines 97

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations.

Data 159

Data Media Software Viral 159

Flack's Revenge

APRIL 27, 2021

Follow them on social media. We reach them directly on social media or through gatekeepers. Most PR people don’t have hands-on experience with the often esoteric technologies. Take in demos, attend conferences. How to do better? Read their articles. Be as skeptical as they are. Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. The company will monitor 35,000 podcasts to the sources it monitors for brand mentions for it’s customers.

Tools 100

Tools Survey Pitching Analytics 100

Cision

OCTOBER 26, 2015

Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. Cision offers the most innovative tools in the industry, bringing together the best content and technologies from across its entire profile. Take a demo today!

Print 120

Print Software Mobile Writing 120

Critical Mention

MAY 15, 2019

We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. Q: Now that you’re CEO of MobileMonkey, what are your main strategies in generating brand awareness? More people use messaging apps than social media.

Interviews 123

Interviews Facebook Software Social Media 123

NewsWhip

SEPTEMBER 11, 2020

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. If you’d like to add engagement data into your author insights, contact us today or request a demo. Paul Quigley.

Data 120

Data Media Instagram Crisis 120