The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. How they feel about your brand (sentiment).

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. How they feel about your brand (sentiment).

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. How they feel about your brand (sentiment).

Digital PR 100

Digital PR Strategy Infographics Trends 100

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

FEBRUARY 1, 2024

Hannah Smith of Worderist stresses that “you can follow the template structure below, but if you’ve failed to uncover the most compelling stories from your data, you still won’t secure coverage. Jodie says: “Journalists love data, but sometimes it is not easy to come across. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

5W PR

NOVEMBER 19, 2021

These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Research the most-discussed subjects and frequently asked questions involved in your brand niche. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Proprietary data is best because it is something no one else can access or recreate—especially AI. Link to media assets like graphs or charts and provide the data.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MAY 19, 2022

Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. The key here is finding a keyword that you can gather data to support.

Survey 91

Survey How To Reddit Pitching 91

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. Many mobile brand experiences are lagging far behind. And they were right.

Mobile 201

Mobile Strategy Web Consumer 201

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. Every AI initiative begins and ends with data.

Software 94

Software Banking Technology Data 94

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Lead generation.

B2B 100

B2B Infographics B2C Case Study 100

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 71

Tools SEO Analysis Google 71

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Infographics are your key language elements here. For more Digital PR Tips subscribe to our newsletter. Follow us on Twitter.

Social Media 100

Social Media Media Infographics Pinterest 100

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. That’s something PR practitioners should be able to grasp quite easily. Owned Media.

Google 113

Google Guidelines Web B2C 113

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Find advocates and influencers outside the brand who can reach people within a certain ‘echo chamber.’ ’ Identify the communities that will respond to your brand values, products, services and social programs.

System 100

System Training Engineering Employee 100

5W PR

JUNE 25, 2018

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Show Expertise. Maximize Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Rock the Status Quo

JANUARY 12, 2016

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. My favorite “best of” tweets will also be turned into individual images for Twitter and LinkedIn, building visibility for the chat “brand” and linking to the full chat transcript.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Rock the Status Quo

JANUARY 12, 2016

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. My favorite “best of” tweets will also be turned into individual images for Twitter and LinkedIn, building visibility for the chat “brand” and linking to the full chat transcript.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Gini Dietrich, Spin Sucks – PR pros must embrace the PESO model. PR is a broad industry that calls on multiple competencies. Many compact teams and one-person PR shops also use the software. Discover Prezly.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Enter content discovery! Let us take a look.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

NOVEMBER 12, 2016

If you have not yet mastered these new skills your ability to implement successful PR campaigns is waning rapidly. The Top 10 Digital Skills Needed in PR. Data-mining: Analyzing the data collected to find insights. Develop the ability to use images [composition, color, shape, line] to tell the brand story.

SEO 153

SEO Engineering LinkedIn Analytics 153

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Enter content discovery! Let us take a look.

How To 40

How To Engineering Content Marketing Advertising 40