Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. What are the global trends in communications? Just us, not them. Hence the great change.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 64

Radio Pinterest Television Government 64

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Media interest in this story will continue until the public health crisis abates.

Resources 214

Resources Pitching Television Radio 214

The Stalwart Blog

APRIL 19, 2020

I’ve seen a lot of television commercials from restaurants and fast-food chains and the like during the COVID-19 pandemic. Offering hope and aspirations to customers, partners, and investors will give brands a boost during the coronavirus crisis. That will bode well for your brands in the long term.

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Television Conference Crisis Meeting 78

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands. How did you handle it?

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. To show leadership during a serious crisis situation. It’s not always about crisis management. Check out Brunswick’s list of the most connected CEOs , topped by Wal-Mart’s Doug McMillon.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Critical Mention

NOVEMBER 17, 2021

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. “We’re excited to support Critical Mention as they make podcasting more transparent for brands and open up exciting opportunities for the industry.” ” About Podchaser.

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Analytics Radio Television Measurement 126

Bianchi Biz Blog

FEBRUARY 1, 2024

Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 108

Marketing Newspapers Print Local 108

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. Basketball fans protested at preseason games.

Corporate 100

Corporate Crisis Management Crisis Government 100

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

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Publicity YouTube Advertising Advertising 130

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. And it’s so awesome! It’s just amazing.

Media 130

Media Nonprofit Pitching Television 130

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

MAY 9, 2020

VE Day celebrations on Friday played out on television news programmes as a series of street parties. I’ve published an article about brand conversations during the crisis based on a recent discussion. The mainstream media is also undermining the lockdown. It’s not helpful. Social media inevitably had a caustic response.

Government 83

Government Healthcare Local Television 83

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What are the biggest pitching mistakes brands make?

Television 120

Television Public Affairs Pitching Healthcare 120

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. Transcript. It is the end of August. What can you pitch?

Pitching 130

Pitching Media Insurance Insurance 130

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. The Winners. Mainstream media.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

JULY 14, 2016

It’s impossible for your brand to sift through the millions of posts and articles published every day. But those posts and articles hold key insights that your brand can leverage to connect with its audience, spark conversation and surge ahead of competitors. So how can you find this valuable information efficiently? Set up a plan.

Television 120

Television Data Software Tools 120

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Therefore, the frontrunner of news dissemination is television broadcast coverage. . Resources: [link] [link] [link] [link].

Media 113

Media Radio Television Sports 113

PR in High Definition

AUGUST 24, 2020

From the first days of sites like Friends Reunited, social media is now capable of helping people start businesses, helping to drive revenue and humanise brands. And to put this in context, this primacy is no different to the time when the UK had just four television channels.

Social Media 86

Social Media Media Television Ethics 86

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Media 108

Media Radio Television Engineering 108

Critical Mention

AUGUST 7, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Technology 125

Technology Television Analytics Radio 125

Cision

NOVEMBER 14, 2017

What Matters to Our Brand? Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic.

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Measurement Strategy Media Analytics 166

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. This can include the media, customers, employees, and the general public.

Interviews 104

Interviews Publicity Technology Social Media 104

Critical Mention

JANUARY 30, 2019

But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical.

How To 60

How To Media Analytics Television 60

Critical Mention

APRIL 2, 2020

Whether it’s after a long day’s work or a lazy Sunday morning, watching television is something many of us do to relax and escape from reality. This is a great way for brands to identify where their audience is based and can help influence future earned and paid campaigns, show ideas and much more. Share Tweet Share.

Trends 90

Trends Media Radio Analytics 90

Critical Mention

JANUARY 30, 2019

When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical. So, any platform you adopt should have the ability to track brand sentiment, earned media value, geographic location, etc.

Media 60

Media Marketing Analytics Television 60

PRSay

JULY 23, 2019

Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. You’ve worked in multiple mediums — podcasts, web series, television. Regardless of the platform, what do you think makes a compelling story?

Conference 98

Conference Internal International Travel 98

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. About 2 or 3 weeks ago, the Bulgarian national newspaper 24 Hours proposed Bulgaria to have a Minister of Branding. Host: "Social Network" continues.

Tourism 52

Tourism Hotels Brand Branding 52

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Broadcast – television and radio. Prevent a crisis or cut down on response time.

Media 75

Media Radio Newspapers Print 75

Mark My Words

NOVEMBER 6, 2015

Could it possibly top the previous year’s much lauded television event? Post-crisis, trustworthy retailers can’t be seen to be pushing austerity Britain into further January debt. Hence we saw the emergence around 7 years ago of the Christmas wishes from a brand that sells emotion and values. It isn’t a new Star Wars or Bond.

Retail 60

Retail Television Advertising Advertising 60

Cision

SEPTEMBER 10, 2015

Certain kinds of smart televisions can “overhear” conversations. PR and media professionals who can understand these changes and anticipate their brand’s or client’s needs will have a strong advantage in this time of rapid change. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.

Radio 78

Radio How To Public Affairs Print 78

The Stalwart Blog

JULY 7, 2015

If you haven’t heard of this huge convention, it’s considered the biggest show for the convergence of movies, television, gaming and comic books. It’s keeping a client or reporter on topic, creating a solid crisis communication plan or putting together an event that should require months of planning in a matter of days.

Marketing 60

Marketing Television Crisis Communications Travel 60

Stuart Bruce

JANUARY 7, 2016

Just 66% of small and mid-cap quoted companies say they have formal corporate reputation risk and crisis communications management plans in place and 25% of those that do have plans don’t even review their plans at least every year. Advisers to the sector believe that companies are overstating even these poor findings.

Reputation 60

Reputation Company Corporate Crisis Communications 60