ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Some were management failures, while others were about corporate values or behavior. But the nonprofit Board did a terrible job of explaining its hasty decision to remove Altman. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. But first, answer me this: What’s your brand story, morning glory? – Plot your brand story arc.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 161

How To Employee Leadership Nonprofit 161

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 139

How To Employee Leadership Nonprofit 139

5W PR

DECEMBER 30, 2021

Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. They have certain noteworthy characteristics which make them a viable market segment for new product strategies. Free samples also lead to heightened visibility.

Marketing 60

Marketing Nonprofit Small Business Local 60

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. It usually means working closely with the nonprofit’s fundraising staff to create a more donor-centric publication. Due to budget constraints at most nonprofits, the role can be extremely broad. According to the U.S.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Doctor Spin

MARCH 1, 2024

Nonprofit organisations. Nonprofits often have PR departments or hire PR professionals to manage their communications and outreach efforts. Corporate communications teams. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PRSay

OCTOBER 29, 2021

For nearly 20 years, Flores has developed communications strategies for brands, with an emphasis on multicultural markets. She also volunteers with several nonprofit organizations. There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables.

Case Study 156

Case Study Nonprofit Corporate Tools 156

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Burrelles Fresh Ideas

MARCH 5, 2024

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. An example that immediately comes to mind involves technology.

Nonprofit 218

Nonprofit Employee Internal International 218

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 165

Trends Nonprofit Consumer Newspapers 165

PRSay

AUGUST 31, 2021

The truth is, whether we work in politics, business or the nonprofit world, a silent majority of the public exists. Those who complain the loudest about a brand may not represent its overall audience. Corporate executives, business owners and PR pros all share the trait of being proactive and action-oriented.

Crisis 164

Crisis Crisis Communications Nonprofit Social Media 164

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Build the camaraderie needed to face crises.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. However, PR is not marketing, advertising or branding. PR is listening. PR is responding.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

PRSay

OCTOBER 11, 2019

We’re spread across three cities and work in different industries: nonprofit, health care, and food and beverage. There are always main clients if you’re on the agency side of the business, and oftentimes, marketing colleagues if you’re in-house. Determine wh a t your client wants out of their metrics.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

Reputation Us

OCTOBER 4, 2021

This team should include representatives from the C-suite, operations, HR, compliance, marketing, and communications. Identify issues most likely to align with, or impact, your business strategy and corporate culture. As a result, employees are now more vocal about corporate responsibility. political, social justice, etc.)

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

This team should include representatives from the C-suite, operations, HR, compliance, marketing, and communications. Identify issues most likely to align with, or impact, your business strategy and corporate culture. As a result, employees are now more vocal about corporate responsibility. political, social justice, etc.)

Reputation 78

Reputation Crisis Management Employee Government 78

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Mindful Marketing

JUNE 27, 2020

Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? Likewise, today’s customers increasingly care about the ethos of the brands they support. Check out Mindful Marketing Ads and Vote your Mind! Also, solicit the aid of local government in tackling this societal issue.

Real Estate 111

Real Estate Community Employee Education 111

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. She got her start serving on a marketing committee for an agency working in both the U.S. From freelance to firm.

Meeting 91

Meeting Retail Groups Hotels 91

Solo PR Pro

NOVEMBER 12, 2019

Because there is a fundamental misunderstanding about the role of public relations, many companies hire PR specialists because they want more exposure for their brand. Do you want to increase sales or market share? By hiring at the tactical level with no broader planning, you can actually damage your brand.

Media Relations 50

Media Relations Communications How To Media 50

Critical Mention

DECEMBER 10, 2018

Many brands announce year-end promotions. As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. Showing corporate social responsibility is one of the hallmarks of positive sentiment and good publicity. It’s merely a way to nurture important relationships. Until next time!

Real Estate 62

Real Estate Local Nonprofit Banking 62

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 1: Focus on Employees … First.

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!) measurepr.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. There just wasn’t enough news to merit a column in July, so I skipped a month.

Publicity 85

Publicity Survey Enterprise Pitching 85

Waxing UnLyrical

SEPTEMBER 26, 2012

The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary.

Media 98

Media Nonprofit Print SEO 98

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Shock, horror!

SMB 77

SMB Case Study Social Media Nonprofit 77

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 65

Analytics Data Pinterest System 65

wiredPRworks

FEBRUARY 23, 2018

Find out at MPI CAC NEXT with 4D Marketing Speaker Barbara Rozgonyi [that's me!] Are you looking for a social selling speaker, consultant or trainer to help you improve your branding, sales and customer experience relationships? How Can #Eventprofs Use #SocialSelling to Recharge the Customer Experience Journey? on March 8 in Chicago.

Education 51

Education System Meeting Nonprofit 51

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 148

Employee Print Writing Survey 148

Waxing UnLyrical

MAY 14, 2013

Why: Jay Baer applies the age old question to social media marketing. K” is King in Brand and Company Naming. Why: In a terrific guest post for WUL, Donna Vincent Roa explained the importance of the letter “K” in branding, and why the word “chicken” is funnier than “rooster.”

Nonprofit 97

Nonprofit Social Media Resources Web 97