Cision

JANUARY 5, 2016

The Content Marketing Institute stresses you pare down your requirements when deciding what to measure. Be it user engagement, brand sentiment, customer retention, sales or other, the more you track, the more confusing your conclusion may be. These content marketing experts strongly advise against tracking too many metrics.

Content Marketing 96

Content Marketing Strategy Marketing Sports 96

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Creativity and imagination. Initiative.

B2C 133

B2C Healthcare Training Agency 133

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. To that end, here are a few creative PR ideas to help the recruiting shop out. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed?

Resources 77

Resources Creativity Publicity Local 77

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Flack's Revenge

DECEMBER 20, 2018

The thing about marketing is that to fill your net you have to fish where the fish are. And social, with its free and open access; bountiful, ever-shifting demographic landscapes; bright, new shiny platforms; trolls and black holes, represents an ocean of opportunity marketers simply cannot afford to ignore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, length can vary depending on the creative concept.

Video 100

Video Brand Branding Content Marketing 100

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization.

Interviews 99

Interviews Publicity Technology Social Media 99

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence.

Brand 40

Brand Branding Local Instagram 40

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177

How To Guidelines Content Marketing Video 177

Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. Brand Sentiment. Social Amplification. Power of Voice. Readership. Online Purchases. Share of Voice.

Measurement 150

Measurement Engineering Data Content Marketing 150

Critical Mention

JULY 13, 2021

The Earned Media Suite also includes a Media Contact Database, Podcast Monitoring, Online News Tracking and access to Licensed Content, making it the most complete PR and Communications solution on the market. The company continues to grow rapidly and plans to keep investing in the platform’s capabilities.

Instagram 156

Instagram Industry Media Analytics 156

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience.

Storytelling 137

Storytelling Video Strategy Analytics 137

Cision

APRIL 2, 2015

Inbound or content marketing became a top priority for Internet marketing. Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. Want to create standout content? Read our free “How to Beat Content Marketing Overload” white paper now!

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Beyond PR

AUGUST 3, 2016

And accomplishing both of these things hangs on the strength of another relationship: The relationship between marketers and product managers. When product and marketing teams are aligned, brands can take their product launches to the next level — inspiring customers to adopt, support, and even advocate for a new product.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Cision

MARCH 10, 2016

Brands today need to do more than sell a product. As founder and managing director of PR agency Manifest London, Alex Myers encourages his clients to focus on why their brand is significant. Here, he discusses the keys to successful content marketing, the importance of integration and what brands need to communicate to their customers.

Creativity 120

Creativity Agency Content Marketing Internal 120

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. must-read for any internal comms departments! The COVID-19 casebook. The Firefly guide to shaping your reputation.

Reputation 133

Reputation Creativity Crisis Employee 133

Prohibition

APRIL 9, 2021

After gaining a number of exciting new clients, including some well-known high street brands, we are looking to expand our growing team again. We have achieved a lot in this time growing from a team of 3 to eighteen (and counting), winning multiple industry awards and working with a host of amazing brands. Why work at Prohibition?

B2C 100

B2C B2B Agency Training 100

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. thousands of subscribers – including a “who’s who” in our target market. We published a new post five days a week like clockwork.

B2B 106

B2B Leadership Marketing Blogging 106

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Internal resources can quickly be tapped. Paid media/advertorials : It often makes sense to leverage paid and branded placement alongside earned media.

Case Study 100

Case Study B2B Resources Web 100

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: 43 Bright Ideas for Promoting Your Lead Gen Content. Give our services a try.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. How does your brand’s 2017 strategy look? Instead, look for third-party content with a Creative Commons license. Set Timelines. Test Your Distribution.

Strategy 120

Strategy How To Content Marketing Mobile 120

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

Cision

AUGUST 2, 2016

Your content is worth nothing if no one reads it. But with so much noise out there, how can you get your audience to pay attention to your brand? Today, it isn’t enough to just create a piece of content, publish it and hope for the best. Here are five ways to promote your content that may not yet be part of your strategy: 1.

Internal 120

Internal International Customer Service Pitching 120

PRSay

JANUARY 29, 2019

In her 45-minute talk, Graham shared four tips for capturing and maintaining your audience’s attention — applicable for everything from effective internal communications to working with prospective clients. Focus on making, not just curating, content that’s sticky — and invest in those efforts. Put your bottom line on Top (BLOT).

Tourism 150

Tourism Employee Web Travel 150

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. On your brand (the relationship your audience has come to know and trust with your company). Want your brand to be “more human”? Is there one? So we started talking.

Crisis 92

Crisis Marketing Healthcare Resources 92