PR Fuel

MARCH 20, 2021

If you own a small business, building your brand awareness and boosting engagement is essential to bringing in business. Those types of tactics reach consumers — this is specifically designed for getting in front of media so they can tell your audience all about your news. That deserves a press release.

Small Business 103

Small Business Writing Company Social Media 103

PR Fuel

OCTOBER 5, 2020

If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing. Marketing your small business doesn’t need to be expensive. For a small investment in your time, you can boost your business.

Small Business 52

Small Business Marketing Local Community 52

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Agility PR Solutions

MAY 23, 2022

Global sustainability is a high priority for nearly 60 percent of American consumers. People are more interested in eco-friendly products and practices, and big and small businesses alike have noticed. The post How to avoid greenwashing in your brand messaging appeared first on Agility PR Solutions. However, […].

How To 94

How To Brand Branding Small Business 94

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. Do You Deliver?

Consumer 88

Consumer Exercises Crisis Customer Service 88

5W PR

JUNE 8, 2021

The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts. Once companies have figured out all of the different elements regarding their marketing plans, they have to figure out how they’ll reach the consumers. Email Marketing.

Consumer 88

Consumer Mobile Print Small Business 88

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Not every business requires both approaches. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply.

Consumer 60

Consumer B2C Brand Branding 60

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52

Brand Branding Automotive Retail 52

Polaris

NOVEMBER 28, 2014

Here are 7 steps to creating buyer personas to help build your consumer brand. Every brand is unique. Individuals and small businesses are looking for a way to do their taxes quickly and easily while meeting government tax laws. Tax software is also a seasonal product, especially when purchased by consumers.

Consumer 154

Consumer Brand Branding Software 154

PR Fuel

JUNE 9, 2021

Without press releases, you’ll need to find other ways to boost brand credibility and awareness. Consumers might turn toward your competitors instead. Then, you can boost brand exposure and reach new customers. Writing press releases can help you generate brand awareness and recognition. Map Out Your Ideas.

Small Business 64

Small Business How To Writing Conference 64

Beyond PR

JULY 7, 2016

For many small business owners, home is not just “where the heart is.” More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Follow her at @prnsmallbiz for tweets about small business marketing trends. .

Small Business 74

Small Business Local Marketing Guidelines 74

Agility PR Solutions

MARCH 15, 2022

With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way.

Creativity 164

Creativity Strategy Small Business Travel 164

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. Zapier, a competitor, offers similar services for small businesses.

Technology 243

Technology Customer Service Software How To 243

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. But there’s a catch.

B2B 156

B2B How To Conference B2C 156

PR 20/20

NOVEMBER 15, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Mix Up Your Content.

Small Business 40

Small Business Social Media Media Employee 40

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Institute for Public Relations

JANUARY 31, 2023

Morning Consult examined brand trust across industries globally for 2022. Household names with local roots helped boost consumer trust.— 1 Most … Continue reading Most Trusted Brands of 2022 → .— 1 Most … Continue reading Most Trusted Brands of 2022 → A survey of 2,200 U.S.

Brand 52

Brand Branding Local Survey 52

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 127

Publicity Small Business Trends Leadership 127

Prohibition

FEBRUARY 27, 2023

The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid! and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

Shift Communications

APRIL 27, 2018

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. And this is essentially why I am so intrigued by the motivations of today’s consumer. How do brands stay relevant or become obsolete within a year. Creating a brand moment is hard work.

Television 68

Television Consumer Retail Community 68

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible.

Marketing 306

Marketing Advertising Advertising Industry 306

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. If you have skills other businesses could use, make them available online. ET on the Kennedy Center website.

Crisis 225

Crisis How To Small Business Social Media 225

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The client’s brand/product name (a given). Key hyperlinks to the brand/product website.

Pitching 64

Pitching Consumer How To Meeting 64

Landis PR

DECEMBER 20, 2021

So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. A terrific example of a brand with strong audience engagement is JetBlue Airways.

Social Media 52

Social Media Brand Branding Customer Service 52

Polaris

NOVEMBER 27, 2014

The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. For brands, the way to get the most value from Facebook is to view it as a social setting (which it obviously is) and behave in manner that will make you popular. Don’t be the most annoying brand on Facebook.

Facebook 178

Facebook Brand Branding Social Media 178

Cision

JUNE 9, 2016

My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. It’s more entertaining and less time consuming. Well I have news for you: it’s not. This is media relations.

Pitching 120

Pitching How To Brand Branding 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

5W PR

NOVEMBER 9, 2023

It helps brands reach a larger and more engaged audience. Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Their endorsement can lend credibility and legitimacy to a brand.

Product Launch 78

Product Launch Local Small Business Advertising 78

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

5W PR

DECEMBER 28, 2020

The main reason why small businesses can’t properly execute their marketing ideas is that these ideas tend to require big budgets, which the businesses don’t usually have. For businesses where consumer personalization is allowed, it’s an excellent strategy to test and see how the target audience is going to respond.

Marketing 88

Marketing Survey Consumer Small Business 88

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel.

Strategy 257

Strategy How To SEO Engineering 257

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

NewsWhip

JUNE 14, 2023

We value honest feedback as it plays a vital role in our continuous growth and impacts the choices consumers make when purchasing. Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social.

Leadership 78

Leadership Software Customer Service Small Business 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86