PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Maria strategically integrated brands like Disney with mom influencers, revolutionizing their marketing approach. Meet Maria Bailey.

Marketing 130

Marketing Consumer Advertising Advertising 130

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. Creating a channel and producing relevant content for a brand are just the start.

Social Media 272

Social Media Trends Media Instagram 272

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? From the early 2000s, to 2023 and back again.

How To 195

How To Consumer Social Media Community 195

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Instagram launches 3D avatars and story likes. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. This is because influencers have a trusted, engaged audience who view them as more genuine and trustworthy than standard advertisements.

Instagram 62

Instagram Marketing Social Media Comparison 62

Konnect Agency

NOVEMBER 25, 2019

As of a couple of weeks ago, Instagram began hiding “likes” for some users globally after testing the tactic in some countries earlier this year. For Brands: It’s important to recognize that there are many ways people interact with content beyond a like or comment, so likes were never an accurate measure of effectiveness.

Instagram 78

Instagram Analytics Measurement Brand 78

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. Don’t assume your followers already know about your brand relationships.

Advertising 87

Advertising Advertising Guidelines Video 87

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Instagram ‘video’ is now almost completely reel content, video captured in a vertical format.

Video 118

Video Social Media Media YouTube 118

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. What it found is that Instagram appeared to be the rising star among advertisers in 2020. Instagram, on the other hand, saw declines in only eight of the 35 industries.

Social Media 88

Social Media Healthcare Brand Branding 88

Polaris

SEPTEMBER 18, 2015

I like Instagram. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos. Measurement Metrics for Social Influencer Programs on Instagram. Same goes for Instagram.

Instagram 100

Instagram Measurement Twitter Customer Service 100

5W PR

MAY 18, 2018

Brands and influencers all over the world are working together to change customer perception and drive sales, whether it’s on Facebook, Twitter, or even Instagram. Ever since digital marketing first began, companies and brands have been turning to influencers to help them get their brand in front of a larger audience.

Instagram 60

Instagram Marketing Advertising Advertising 60

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR.

Strategy 71

Strategy Brand Branding B2C 71

ImPRessions - Crenshaw Communications

MARCH 10, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. Creating a channel and producing relevant content for a brand are just the start. Influencers get smaller….with

Social Media 156

Social Media Trends Media Instagram 156

PRSay

JANUARY 27, 2017

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high. And when it comes to stories from businesses, people are highly engaged.

Instagram 60

Instagram Analytics Advertising Advertising 60

Shift Communications

JANUARY 25, 2023

Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative. It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. And some are using the brand narrative in adverse ways.

Strategy 78

Strategy Brand Branding How To 78

Flack's Revenge

DECEMBER 12, 2018

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation.

Instagram 214

Instagram B2C YouTube Facebook 214

5W PR

JULY 14, 2023

As the summer season approaches, businesses in the outdoor furniture industry have a unique opportunity to showcase their products and capture the attention of consumers. Effective advertising strategies for home brands can help attract customers, increase brand awareness, and drive sales.

Mobile 78

Mobile Advertising Advertising Pinterest 78

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. Brands use UGC to engage audiences and boost online presence. User-generated content is created by consumers, not brands. UGC can also be created to support a brand or share experiences and opinions with others.

Consumer 88

Consumer Video Social Media Community 88

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Over half of Gen Z consumers are over the age of 18.

Consumer 88

Consumer Social Media Education Advertising 88

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 89

Video Strategy Marketing Instagram 89

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Cision

FEBRUARY 18, 2016

When a brand can’t dictate the message anymore, it has to connect with its consumers. A Fast Company article, inclusion in Cosmpolitan’s Snapchat Story or organic content from the right influencer on Instagram all can create the same value. It means that PR is becoming even more valuable for brands. It’s vital.

Brand 120

Brand Branding Advertising Advertising 120

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Konnect Agency

JANUARY 21, 2021

Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic. A crucial component of influencer marketing is building relationships, evaluating backend analytics and selecting individuals with audiences who are aligned with your brand. Consideration.

Consumer 52

Consumer Marketing Social Media Instagram 52

Communications Conversations

SEPTEMBER 6, 2018

And, most importantly, it’s top of mind with consumers. That came out in spades in a recent Sprout Social report which found that millennials ranked brands–not politicians, surprisingly–as the number one group they’d like to see be more transparent. Essentially, they don’t want more advertising!

Social Media 242

Social Media Consumer Report Web 242

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions.

Brand 40

Brand Branding Local Instagram 40

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Think of the brands you deal with daily. Think of the brands you deal with daily. It has become the cornerstone of successful communication strategies.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 91

Brand Branding Fashion YouTube 91

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

5W PR

SEPTEMBER 13, 2022

According to a recent report from Oracle, more than 90% of consumers want to see humor from the companies they do business with, however, most companies don’t deliver on that demand. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. To that we say, “Lighten up, brands!”.

Brand 126

Brand Branding Guidelines Creativity 126

Landis PR

AUGUST 16, 2021

Putting aside the old “see it three times in a purchasing cycle” rule , cadence is now an important part of overall brand awareness in all of communications’ shapes and forms, including public relations and content creation. What’s a brand to do? Reach, Frequency, Advertising and Brands. Pay attention to cadence.

Corporate 52

Corporate Brand Branding Advertising 52

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay.

Trends 78

Trends Marketing Consumer Community 78