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The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.

How Transamerica rebuilt its social media presence

PR Daily

The effort won a PR Daily Award for Community Engagement. . Do you know what your audience wants on social media? We had never managed those pages,” says Nils Thorson, brand strategy manager at Transamerica. “We We had viewed from an ‘Are they on brand?’

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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Artists with the Best Social Media Strategies

Critical Mention

But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Additionally, they employ valuable strategies we can learn from: Beyoncé. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million.

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

How starting a conversation boosts social media engagement

PR Daily

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Even the most extroverted among us face big challenges in creating brand engagement.

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.

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10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Social Media Storytelling

How to convert social media critics into avid fans

PR Daily

Social media provides a plethora of engagement opportunities, but the medium is not without its risks. When faced with online ridicule, most brand managers’ instinct is to avoid commentary and ride out criticism until the news cycle turns to another story, trend or misstep.

How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.

Your organization can learn from these award-winning social media strategies

PR Daily

Creating innovative social media content can feel like a risky undertaking, but these organizations saw big wins. To capture an audience’s attention, you have to take risks—especially on social media.

7 ideas for social media posts

PR Daily

Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement?

Don’t make these marketing blunders on social media

PR Daily

Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar.

Study: Marketers struggle to prove social media ROI

PR Daily

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.

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4 steps to boost PR campaigns with social media influencers

PR Daily

Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. Set the right metrics to evaluate if your influencer strategy is working, too.

Handling Social Media Complainers

Rock the Status Quo

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line.

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Be Social.

Infographic: Facebook leads all social media with 68% of U.S. adults

PR Daily

These stats can guide your social media strategy. Social media is always changing—but some industry facts are starting to become industry institutions. . Yet the company continues to hold a robust market share over other social media platforms.

4 Ways to Engage Your Community

Cision

PR is nothing without community. You need fans to spread the word about your brand so you can grow your following organically. With social media, engaging with your community has become easier than ever. Build community around your audience.

4 ways Tom’s drives consumer success and sales on social media

PR Daily

‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Consider these: Focus your social media efforts. Instead of launching a branded presence on every social media platform, focus on the few where your audience resides.

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Tailor your content to each social media platform.

Report: Rival IQ's social media industry benchmarks

Stephen Waddington

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. From a posting volume perspective, the median brand posts about seven times per week on Facebook, or once a day.

9 trends to watch for social media marketers

PR Daily

Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. and this will give brands access to many fresh approaches to achieve their goals. Social stories. Social messaging.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

11 social media mistakes brand managers should avoid

PR Daily

Done well, social media is a powerful and cost-effective marketing channel that can help businesses grow. When developing a social media marketing strategy, it is natural that some mistakes will be made. Not having a social media plan.

3 lessons in social media brilliance from Rihanna

PR Daily

The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media. Who are your favorites to follow on social media, PR Daily readers?

6 reasons to invest in organic reach on social media

PR Daily

With brand managers seeing shrinking returns on platforms like Facebook, some might be tempted to stop putting money into organic efforts. Of late, engaging in organic or unpaid social media marketing has gotten a bad rap. Social media is a customer care channel.

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook.

Why social media managers should cultivate private groups

PR Daily

Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate. Brand managers must actively cultivate private groups to get their messages in front of key stakeholders.

Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Digital marketing is a puzzle that brands continue trying to solve. They’re sinking more money into paid search and social media isn’t always the answer.

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A Crash Course in Social Media

Critical Mention

Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals.

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Social media certifications for 2020

Karen Freberg

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. media monitoring), their own platforms and services, or general areas of the industry.

3 Crazy Helpful Insights for Your 2020 Social Media Strategy

PR 20/20

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. Social media is often, sadly, a cesspool of vitriol. No other social networks display this kind of longevity.

Social Media Algorithms 101 — Beware of Ghost Followers

Doctor Spin

Dealing with social media algorithms shouldn’t have to be rocket science. While the mathematical formula for an algorithm might be complex, the basic premise for how a social media algorithm works just isn’t.

Wendy’s responds to Chance the Rapper with social media gold

PR Daily

Wendy’s team has built a considerable following with a snarky voice that regularly slams its fast-food competitors for frozen offerings, mocks other social media campaigns and brings new fans into the fold. Best social media by far from any restaurant.

Connect your hospital blog with your community

PR Daily

Blogs connect your community hospital with the online health care community. Let’s get into it: Strategy-determining questions: What is your overall plan? Blogs are a great way to direct traffic to your community hospital’s website and social media accounts.

8 symptoms of a failing health care social media campaign

PR Daily

If you aren’t evaluating your efforts and expanding or recalibrating your strategy, then time and money are being wasted. Buying followers is frowned upon in the social media world. You’re not engaging with/responding to your online community. Health Care Social Media

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Brand Awareness.