ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. They can also build credibility and visibility for their brands by taking a booth. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Content Marketing Case Study 304

Sword and the Script

SEPTEMBER 5, 2023

Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. PE lacks PR savvy.

Software 165

Software Marketing Leadership B2B 165

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. Let’s use a variation on journalism’s 5Ws to share insights. Who should I enter?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone.

Privacy 434

Privacy Case Study Policies Advertising 434

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. Here is why and how to best navigate the year ahead.

Brand 135

Brand Branding Employee Case Study 135

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Executive Thought Leadership. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

Leadership 60

Leadership LinkedIn Case Study Consumer 60

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. It’s been fascinating to watch. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe. It’s probably the best resource for thought leadership about our business. As a bonus, they also offer it in Spanish.

Company 203

Company Trends Case Study Crisis Management 203

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

JULY 12, 2022

Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem. A survey of 329 B2B sales and marketing professionals commissioned by SharpSpring and conducted by Ascend2 does well to identify the problem of sales and marketing alignment.

B2B 96

B2B Marketing Survey Case Study 96

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. And how do you get marketers to explore AI and take action?

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

FEBRUARY 12, 2022

However, there’s been a flood of worthy ideas and studies on the topic of trust in business. So, trust is the theme for this week’s Unscripted Marketing Links [UML]. UML is an occasional roundup of three related articles, links or studies, that I have vetted, wrapped in insight, and presented here for your perusal.

B2B 113

B2B Government Ethics Survey 113

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. LeeAnn is an excellent case study in the art of the pivot.

Marketing 60

Marketing Leadership Creativity Internal 60

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Long-expected marketing budgets are being eliminated.

B2B 71

B2B Interviews Crisis Trade Shows 71

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The PR team should develop this strategy based on the business goals of the organization, and in collaboration with other departments, like marketing and sales. Brand perception audit. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Humanizing your brand is essential to its success.

Marketing 75

Marketing eBook Case Study Measurement 75

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Humanizing your brand is essential to its success.

Marketing 68

Marketing eBook Case Study Measurement 68

Flack's Revenge

APRIL 2, 2019

Then I thought better of it and focused my advice on the hard reality that building a brand, market share and success usually takes time. But in today’s noisy news environment, it is tough to turn short term success into long term prominence and brand equity. How do you build a known and enduring brand?

B2B 120

B2B Strategy Case Study Interviews 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

PR 20/20

NOVEMBER 7, 2019

I’m convinced there are two databases every marketer needs at-the-ready to do so effectively. Need inspiration to get started on the work that will make everything else in your marketing realm fall into place? To start, list any and all audience segments you consider relevant to your brand. Total addressable market size (TAM).

Marketing 59

Marketing Case Study eBook Strategy 59

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. chimed in on case studies and best practices. Branding and Thought Leadership. TrackMaven marketing analytics. You can see the curated tweets below.

Tools 120

Tools Enterprise Analytics Case Study 120

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Humanizing your brand is essential to its success.

Marketing 60

Marketing eBook Case Study Measurement 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Offer useful information and insights. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization.

SEO 125

SEO Case Study Conference Retail 125

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Put your audience first. It’s about your audience.

Government 138

Government Survey Ethics Media 138

Barokas

MAY 31, 2019

In marketing, generating content is a lot like running on a hamster wheel. Content must be on-brand and consistent, without being overtly promotional or repetitive. Below is a roundup of the most common types of content today’s marketers need to produce. Image by Ivana Kohoutová from Pixabay. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Shift Communications

MAY 26, 2022

By Sarah Babbitt, VP, Agency Marketing. They’re suggesting survival mode is key, especially for young tech companies who have yet to establish strong market fit. Either way, as the markets spiral and confidence drops, it surfaces an important lesson in communicating through volatility. that show stability and continued growth.

Employee 88

Employee Case Study Corporate Trends 88

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Position Scope. Responsibilities.

Marketing 46

Marketing Case Study Software Analytics 46

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. It all depends on where your target audience is the most active and engaged with your brand.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Think about what your brand wants to achieve. Daenerys Targaryen: Demonstrate Thought Leadership. Content is here.

Strategy 258

Strategy Trade Shows Case Study Course 258

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52