Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. According to the latest Nielsen “Global Trust in Advertising” Report , 83% of consumers trust the recommendations of friends and family above other means of advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. million words.

Infographics 72

Infographics Case Study Video Survey 72

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. ▪ A notable 61% of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement. PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. I don’t do it enough, and I know it’s far less time consuming to adapt what I already have than it is to create new. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. The impact can be considerable.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

NOVEMBER 2, 2016

Here are just a few ways using PR attracts consumers. PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. Part of the current struggle for many companies is humanizing their brand. Attract attention.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

AUGUST 16, 2016

As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. The salespeople, knew far more about a vehicle than the consumer ever could. Weave media placements earned with a case study for blog posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PRSay

MAY 30, 2018

For the uninitiated, deciding which social media platform to use can be one of your biggest challenges, as each channel has its own array of nuances affecting how users prefer to consume content. Once there is a clear understanding of how the digital strategy is tied to offline goals, it often becomes much easier to garner buy-in, Elisa adds.

Strategy 60

Strategy Communications Case Study Data 60

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. 4 Social Media Personal Branding Mistakes You Must Avoid.

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Case Study Infographics YouTube Pitching 44

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Case studies, customer testimonials: 23%. Increasing brand awareness 46%. Vendor website: 33%. Analyst content (Gartner, Forrester, etc.):

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

JUNE 11, 2019

Deciding to gate something is a case-by-case decision. I like to see things like case studies and infographics freely accessible. Knowing what kind of content someone with purchase intent consumes helps you understand when gating is appropriate. I’ve found that to be about right with registration pages too.

B2B 120

B2B Mobile Content Marketing SEO 120

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Let’s take a look at your brand (or your clients for your agency readers).

Marketing 52

Marketing Community Trends Case Study 52

Journalistics

MARCH 2, 2013

Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. The more “real” work you can show, the better. You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Conversations

OCTOBER 20, 2015

Most of the time I’m affected is when I read non-fiction (biographies or case studies). For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Who do you think has great public relations? Wow, this is tough.

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Conference Meeting Case Study Film 40

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Case studies that make you imagine new possibilities. buyer consumes before—and after—she talks to sales. According to LinkedIn, a whopping 78 percent of marketers expect to increase their content budget next year.

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LinkedIn Trade Shows Case Study B2B 145

Sword and the Script

JULY 19, 2022

Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 89

B2B Report Survey Marketing 89

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Case studies. Infographics. The goal is to keep visitors and customers coming back to the brand. More interaction with consumers. As consumers become more familiar with a brand, awareness increases.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. The cost of B2B marketing content.

B2B 116

B2B Marketing Survey Software 116

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

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Reddit LinkedIn Social Media Pinterest 100

Contently - Strategy

OCTOBER 25, 2023

Modern consumers meander, zig-zagging in and out of stages, influenced by a multitude of touchpoints along the way. Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. It’s so important because it can be the first opening for brand awareness. ” 4.

Strategy 112

Strategy How To Content Marketing Analysis 112

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

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Video YouTube Web Case Study 40

Waxing UnLyrical

AUGUST 12, 2015

We’re at the top of the funnel here, looking at the people who consume your content. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. This means you also have to be looking at how your content is being shared, because that, in large part, can determine how and by whom it is consumed.

Radio 40

Radio Mobile Media Sports 40

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

DECEMBER 29, 2022

Customer marketing if the asset is a case study. After all, this is crucial to driving your ROI because it’s when your target audience starts consuming your content. Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

SEPTEMBER 15, 2021

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. We did a whole reboot on our brand voice,” said John Fox, executive director of content. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Always try to create loyal brand advocates from your social audience by engaging with them in frequent discussions. Infographics. Checklists.

Content Marketing 74

Content Marketing Marketing Web SEO 74