Konnect Agency

MARCH 20, 2024

PROJECT DATE: 2022 THE PROJECT: With a goal of increasing brand awareness for The BOSS! Immunity Bar for the Lenny & Larry’s Brand , Konnect launched the Ultimate BOSS! The full course was branded by Lenny & Larry’s , complete with a mud crawl, cargo wall and tire flip. Cookie and newly launched The BOSS!

Case Study 52

Case Study Study YouTube Viral 52

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name.

Viral 70

Viral Radio Media Sports 70

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.”

Brand 55

Brand Branding Instagram Community 55

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 68

Social Media Video Viral Brand 68

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. Though anathema for some, there is a reason why Brand has 8.7m

Brand 122

Brand Branding Newspapers Media 122

Axia PR

DECEMBER 27, 2022

Before social media, brands were hungry for polished video content. Brand videos swam in a sea of sameness. Brand videos swam in a sea of sameness. With the rise of YouTube and other social media, we began a new era of online videos where simple is better – and anyone with a smartphone can make viral videos.

Social Media 62

Social Media Video Media Mobile 62

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They’ve built a product, service or brand and now they are ready to be known. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do?

Pitching 130

Pitching Video YouTube Viral 130

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. What does this mean for brands and public relations?

Video 52

Video Agency Viral Nonprofit 52

PRSay

JANUARY 23, 2019

12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. As you get ready to build your brand, think about how you can add some extra special, outside-the-box flare. What makes your brand or idea stand out? Perfect your routine.

Communications 144

Communications Viral YouTube Creativity 144

Communications Conversations

JANUARY 14, 2021

On the other hand… It’s not at all obvious, right now, how brands would participate. ” This seems to be up in the air right now–I haven’t seen any “brands” out there. “Going viral” on TikTok is a big reason many use it. . Maybe they won’t participate at all.

YouTube 109

YouTube Viral SEO B2B 109

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Ethics 73

Ethics Social Media Trends Viral 73

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). It would not seem to have “next YouTube video stars” written all over. We post a new Here’s Why video every Monday at this link and on our YouTube channel.

Video 153

Video B2B Film Marketing 153

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Unveiling surprising facts or data can also make your online PR content go viral. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. And while this may seem obvious, depending on your brand’s priorities there is a lot to consider. Use past media mentions to understand the keywords that are being used to talk about your brand.

How To 149

How To Social Media B2C Television 149

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials.

Pitching 120

Pitching How To Instagram YouTube 120

PRSay

SEPTEMBER 17, 2019

Two years later, Popeyes chose to debut its chicken sandwich announcement with a video from Sweet Dixie Kitchen, where they would give a preview of the sandwich, giving an in-depth and viral feel to the announcement. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling.

Product Launch 136

Product Launch Storytelling Social Media Video 136

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Shift Communications

NOVEMBER 3, 2014

Last year, the folks behind the “Carrie” remake nailed it with their “ Telekinetic Coffee Shop Surprise ” that terrified customers to the tune of nearly 60 million YouTube views. Another beverage brand that has perfected prankvertising is Pepsi Max, thanks to the comic genius and off-roading skills of NASCAR’s Jeff Gordon.

Advertising 92

Advertising Advertising Viral YouTube 92

Axia PR

JUNE 13, 2018

With all the fuss about engaging content, companies look to communications professionals for guidance as to how they can use content to advance brand awareness, image, and public perception.

Social Media 48

Social Media Viral YouTube Media 48

Cision

JUNE 10, 2016

If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. The world they’ve grown up in is that of the Information Age.

How To 120

How To Marketing YouTube Study 120

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. Videos reach a wide audience and communicate your brand’s story effectively through various social channels. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. And videos about facts and cool weird things do much better on YouTube.”.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. The perpetuation of a “viral” story on digital channels can be hours. 5/6 (May 2011): 530-546.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

The Resolution Blog

JUNE 24, 2015

Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. That's why more and more organisations are transitioning to the brand newsroom approach. Going viral is great - but actions are more important. About Kate Parker.

Viral 120

Viral Social Media YouTube Small Business 120

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing.

Company 96

Company Marketing Social Media Analytics 96

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. But in general, I have the brands that we cover a lot, so I’m always in touch with their PR people. Let me know what the brand is.

Pitching 91

Pitching Trends Travel System 91

Cision

FEBRUARY 5, 2016

Also, kids are taking the internet by storm with their YouTube channels and toys. Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself. One connection resulted in a recipe creation ambassadorship with a brand. The brand is upset and Sally gets paid.

Pitching 120

Pitching Instagram Viral YouTube 120

The Resolution Blog

DECEMBER 20, 2015

Branded as one of the most successful adverts of this Christmas season , the Johns Lewis ad has made people up and down the country well up. million times and the various videos viewed 133 million times across YouTube. From the nationals to Country Living all the way through to parenting blogs.

Retail 120

Retail Viral Newspapers YouTube 120

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites.

Examples 130

Examples Transportation Media Tourism 130