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A brief guide to short-form video for brands

NewsWhip

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

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4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that. 4 Rules of Viral Videos by Stephen Voltz pic.twitter.com/H2ma5ZZlaD.

Viral 120
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Building Brand Invincibility Requires Conscious Compassion

Melissa Agnes

How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. The concept of compassionate business – and how it lends immeasurably to your brand’s invincibility. Check out his incredible music on YouTube. Connect on Twitter: @DaveCarroll.

Brand 157
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How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The post How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

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REWIND Case Study: Lenny & Larry’s

Konnect Agency

PROJECT DATE: 2022 THE PROJECT: With a goal of increasing brand awareness for The BOSS! Immunity Bar for the Lenny & Larry’s Brand , Konnect launched the Ultimate BOSS! The full course was branded by Lenny & Larry’s , complete with a mud crawl, cargo wall and tire flip. Cookie and newly launched The BOSS!

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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

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Prepare Your Influencer Strategy for the Potential Ban of TikTok

PRSay

The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. Early adopter brands that noticed the platform’s growing popularity have continued increasing their TikTok influencer collaborations. For communicators, a TikTok ban could be disastrous — or inconsequential.