TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another. The campaign has already raised $8 million with famous digital personas such as beauty YouTuber Jeffree Star, EDM musician Alan Walker, Twitter CEO Jack Dorsey and now Elon Musk. Study: How to make the most of your YouTube channel.

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Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Nestle, Epic Games, Grammarly, Disney and more have pulled their ads after a viral claim that the platform’s algorithm helps child predators find and distribute salacious content. Organizations are pulling ads from YouTube following accusations that the platform’s algorithm is assisting child predators. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. Crisis Communications YouTube

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Going Viral Is Not a Video Strategy

Contently - Strategy

So you post the clip on your company’s new YouTube page. Unfortunately, hoping to go viral is not a video strategy. Everyone from big brands to middle schooler vloggers flood the space with content. Every minute, 400 hours of video are uploaded to YouTube. Determine how you can show your brand, product, or service impacting people’s lives. It would be really strange to see a brand blog with one article. Content Marketing video YouTube

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5 lessons from YouTube’s most-hated video ever

PR Daily

YouTube shrugs that it’s fine with that. The Independent’s headline on 2018’s biggest YouTube story says it all: “SITE’S OWN RECAP VIDEO BECOMES THE LEAST POPULAR EVER.”. In under a week, the video goliath’s “YouTube Rewind 2018” has overtaken a Justin Bieber video to earn the distinction of the most unpopular video ever uploaded, with just over 9 million thumbs down. Subtract “Baby’s” millions of “likes,” and the 2018 YouTube roundup becomes the least popular.

4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video.

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name. If an influencer positively mentions your brand or its products on Twitter, for example, you can instantly reply and keep the conversation going in real-time.

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YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.

Viral Math for Loop Designers

Doctor Spin

Let’s say you post a cat video on YouTube. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Let’s say you post a cat video on YouTube. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! Still hungry for viral success? Tactical Enhancements for Viral Loops.

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Chuck E. Cheese responds to rumors after viral video

PR Daily

The family-focused chain has been on the defensive after a YouTube creator with an audience of millions claimed it pieced together old pies for future customers. Cheese was recently sent scrambling after an old urban myth went viral online. The incident underscores how quickly crises can threaten a brand’s image, no matter how unsubstantiated the information shared. Eater reported : The theory was propagated online this week by YouTube personality Shane Dawson.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. What do you think of the ad and the subsequent viral response? If you succeed, you can have the next viral hit on your hands.

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Let’s say you post a cat video on YouTube. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! Still hungry for viral success? Tactical Enhancements for Viral Loops.

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3 lessons from viral content at Ford

PR Daily

million views on YouTube, is just one example of creative content the carmaker is sending down the assembly line. It's really all about creating the right kind of content that helps tell your story and helps move the brand forward," Kozleski says. Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. Lesson Two: Everybody knows guys drive better than women. OK, OK! You're right!

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3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. I barely had time to breathe a sigh of relief and think, “Maybe clients will want to diversify their media goals now” before affordable digital cameras made enabled the masses to create videos with the sole purpose of going viral. We want to go viral!" (If

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Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video

PR Daily

It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. million “likes” on Facebook, and it was shared across social media platforms including Reddit, YouTube and Twitter. RELATED: Produce content that boosts lead gen, brand awareness and reputation. Users applauded Kohl’s efforts to embrace the viral ambassador: @Kohls I love this! Viral sensation boosts sales and brand exposure.

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

One customer affected by the storm was YouTube influencer Chad Alan—and Disney enjoyed the fruits of his outreach. Mr. Alan and his mother have been documenting their trip — and Mr. Alan’s toy purchases — on his YouTube channel , which has more than 785,000 subscribers. For a brand obsessed with speed, a few more specifics might have helped set the stage for a more compelling story. Related reading: 6 tips for brand managers shutting down a product or business.

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3 PR and marketing lessons from CarMax’s answer to viral video

PR Daily

2, Max Lanman posted a YouTube video advertising the 1996 Honda Accord that his then-girlfriend (now fiancée), Carrie Hollenbeck owned. million views: A week later, CarMax responded with its own YouTube video, offering Hollenbeck $20,000 for her car—along with a few other items featured in the video: Lanman reported that Hollenbeck took CarMax’s offer: THANK YOU, INTERNET! Brands should take a lesson from CarMax on how to seize an opportunity and make the most of it.

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3 viral video tips for PR pros: Lessons from AARP and Coca-Cola

PR Daily

Or that YouTube reaches more adults than any cable network, according to Adweek ? Register for PR Daily’s July 29 PR University webinar “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization. ” For example, Cooney’s recent YouTube video “ Badass Pilot Buys Own Fighter Jet ” reached 1 million views this week. Avoid excessive branding. Most media sites and many blogs won’t post your video if it’s heavily branded. “It’s

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6 pros and cons of using YouTube for marketing

PR Daily

YouTube is ready for the challenge, with 300 hours of content uploaded every minute. Should you use YouTube to embrace video this year in your content marketing strategy? Consider these pros and cons that can help you decide if the platform is right for you: The pros of YouTube marketing. Viral effect. Another challenge brand managers should prepare for is viewers’ short attention spans. The cons of YouTube marketing.

Infographic: How to juice your YouTube performance

PR Daily

Should you be looking for subscribers or shares—not to mention “likes” and views—when posting on YouTube? Like most online media platforms, YouTube has yielded few hints about its algorithms that determine what sorts of videos get more reach, and which are destined to go nowhere. YouTube has changed its schemes for monetizing YouTube channels , placing an emphasis on subscribers and hours watched. RELATED: Harness the power of video to tell your brand story ].

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. Trust in CEOs craters, Bed Bath & Beyond pulls ‘blackface’ jack-o’-lanterns, and Gen Z keys in on brand purpose. YouTube creators come together to plant 20M trees. Influencer and content creator Jimmy “MrBeast” Donaldson organized a fundraiser in what he calls the “largest YouTube collaboration of all time.”

Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Your brand needs to do more than that to build inroads and tell your story effectively. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

YouTube, Facebook and Twitter removed a viral video published by Breitbart News that shows a group from America’s Frontline Doctors making claims about COVID-19 in front of the U.S. Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

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Building Brand Invincibility Requires Conscious Compassion

Melissa Agnes

How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. The concept of compassionate business – and how it lends immeasurably to your brand’s invincibility. Check out his incredible music on YouTube. The post Building Brand Invincibility Requires Conscious Compassion appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz? Media Relations Brand Strategy Event Marketing

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Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”.

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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. In today’s digital age, earned media can take many different forms.

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

By 2017, he’d built a billion-dollar brand. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky.

The Whippie Awards: Best Brands on social in 2019

NewsWhip

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. We looked for standouts in these categories: Best Brand Utilizing Data. Best Brand on Instagram. Best Brand on Twitter. Best Socially-conscious Brand.

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Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

The videos cost $75 each and are a clever way to boost revenue during COVID-19, while also strengthening brand awareness and engagement.

How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand.

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Brand Strength and the Political Media War

Mark My Words

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. With an incredible social media following dwarfing the reach of every UK newspaper, Brand has been able to communicate his position regarding his rented accommodation, and has directly invited the public to decide for themselves. Brand’s YouTube response to the Sun showed resolve: “Don’t worry, it’s just a story.

Brand 101

How to Turn Your Brand Crisis into PR Success with Ease

Cision

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. While most brands try to make the conversation disappear, it is better to join the discussion and try to turn it in your favor.

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Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Lisa McKnight, Barbie’s senior vice president and global brand general manager, told USA Today that the career was selected after the company learned that only 33% of sitting U.S. However, brand managers increasingly are facing the tough decision to potentially lose the huge Chinese consumer market or face growing criticism from consumers in the United States and other countries. The most effective tool for brand managers is the referral from a friend or family member.

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J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics. Good morning, PR pros: Starbucks has published its brand guidelines , which gives a peek into how the iconic brand uses colors, font, images and brand voice to evoke feelings and connect with consumers. Related reading: How brand journalism boosts U. Popeyes racks up media coverage and viral buzz.

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Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

The offering aims to boost slumping beer sales, but it raises the question: What’s too far outside the box when you’re trying to revive a tired brand? Though YouTube requires its users to be at least 13 years old, a recent Pew Research Center study found that videos that either targeted or featured children received three times more views. Bud Light has already jumped on the viral Area 51 event , and now Arby’s is bringing the food.

Controversy PR: how brands cash in on the offence economy

Mark My Words

It shouldn’t surprise us that brands have attempted to make money from outrage. This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. It shouldn’t surprise us that brands have attempted to cash in on the offence economy. Today we would call them ‘influencers’, although many who claim this title are little more than preachers to a YouTube silo.

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How to manage your COVID-19 response

PR Daily

Kim Markus will share tips on how to bypass the negative media cycle with your own social media outreach, monitor platforms to catch brand issues early, and quickly shoot and share updates on channels like YouTube and TikTok.

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Accelerated PR For Startups

Doctor Spin

In my experience having helped various types of startups from obscurity to established brands, I recommend startups to go through four basic stages, Preparation Work , Milestone Work , Baseline Work and Campaign Work. In Stage 1 we will concentrate on the Surround Effect and the Viral Loop. You only get to convey one core message, one core feeling to represent your brand. Testing: Fixing The Viral Loop A viral loop is all about social engineering.

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What Fantasy Dubstep Violinist Lindsey Stirling Can Teach Brands About PR

Doctor Spin

Lindsey Stirling is the self-made dubstep violinist who’s absolutely killing it on Youtube with her unique blend of fantasy, dubstep and classical music. As I’m writing this, her song Crystallize boasts 132,000,000+ views on Youtube and record labels are now desperate to sign her. Their amazing cover on Thunderstruck with some 50,000,000+ views so far is worth a watch: Insight: More brands should trust the inherent power of their own niche.