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For Chinese Enterprises and Startup Entrepreneurs, How to Pitch International Business Press | Business Wire Blog

Business Wire

Chinese businesses are increasingly going global, mainly private high-tech and Internet enterprises, and are looking forward to being listed in the United States and Hong Kong. Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets.

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Is bad data killing your brand? Study finds a mere 5% of executives trust their enterprise data

Agility PR Solutions

Even though data aspirations are high across Global 2000 enterprises, only a mere 5 percent of C-level executives have a high degree of confidence in the data they have, new research from analyst firm HFS Research reveals. The post Is bad data killing your brand? While data investments are […].

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Mapping the customer journey: How enterprise brands embrace it in their marketing plans

Agility PR Solutions

With front-to-end customer experience emerging as the key driver of brand loyalty in the COVID age, new research from global marketing technology and services firm Ansira Partners offers a comprehensive look at how enterprise-level companies are implementing a customer journey-mapping strategy as a part of their marketing plans.

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Brand activation mandate: Consumers are calling on brands to take a stand for Ukraine

Agility PR Solutions

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Consumer 147
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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market.

B2B 170
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The crucial role of brand integrity to company sustainability

Agility PR Solutions

Sustainability is no longer one of those nice-to-have features that can make your brand stand out in the crowd. Today, sustainability represents one of the core values that more and more conscious shoppers look for when purchasing a product or service—from food to skincare, from software tools to enterprise VoIP solutions.

Company 86
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Brand voice is coming of age, but marketers say stress over customer engagement is increasing

Agility PR Solutions

Communicators have increased their prioritization of brand language to enhance cross-channel customer engagement, but new research from brand language optimization firm Phrasee reveals growing stress over creating high-quality content amidst constant change.