Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. Rooted in Truth. Differentiating. Future-proof.

Creativity 59

Creativity Agency Brand Branding 59

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. As Oli Marlow-Thomas, Chief Innovation Officer for Smartly.io

Creativity 156

Creativity Meeting Advertising Advertising 156

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.

Consumer 153

Consumer Brand Branding Marketing 153

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. Rooted in Truth. Differentiating. Future-proof.

Creativity 52

Creativity Agency Brand Branding 52

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that.

Agency 353

Agency Interviews Pitching Retail 353

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

Creativity 52

Creativity Agency Survey Examples 52

5W PR

FEBRUARY 28, 2024

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78

Brand Branding How To Film 78

Agility PR Solutions

JULY 14, 2022

New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The post In-house creative agencies are evolving, now more involved in strategy, new report finds appeared first on Agility PR Solutions.

Creativity 86

Creativity Agency Report Strategy 86

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

5W PR

JANUARY 24, 2024

Brands can show support for this parenting trend through various strategies. Building trust and authenticity Brands aligned with values like empathy, open communication, and child-led discovery can resonate with permissive parents. They can showcase products that help with joint activities, creative expression, and open dialogue.

Trends 78

Trends Brand Branding Policies 78

PRSay

AUGUST 30, 2023

The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. In some industries, such as entertainment or food and beverage, consumers are aficionados whose love for the industry has enough space to hold more than one favorable brand.

Brand 119

Brand Branding Film Insurance 119

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

Prohibition

MARCH 26, 2024

Instagram’s creator marketplace comes to the UK Instagram is expanding its Creator Marketplace – a platform that’s designed to facilitate connections and collaborations between brands and creators. The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations.

Creativity 62

Creativity Social Media Facebook Instagram 62

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. Brands can also partner with dentists to offer real-world rewards for in-app achievements, gamifying good oral hygiene.

Creativity 78

Creativity How To Storytelling Consumer 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52

Brand Branding Automotive Retail 52

5W PR

MARCH 21, 2022

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Different brands are at different stages of joining the Metaverse.

Brand 88

Brand Branding Apparel Fashion 88

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Agility PR Solutions

MARCH 30, 2023

In the marketing world, relationships between agencies and brands are key to creating successful campaigns. One approach to take is storytelling and creative writing. But how do you go about fostering these meaningful connections?

Storytelling 86

Storytelling Creativity Writing Agency 86

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

5W PR

JULY 25, 2023

Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. By sending snack products to food influencers, snack brands can generate buzz and excitement around their offerings. Alternatively, they can establish brand ambassadorships.

Brand 78

Brand Branding Creativity Storytelling 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

Konnect Agency

SEPTEMBER 25, 2023

Brand partnerships represent a strategic collaboration between two brands where one’s success benefits the other. These partnerships present a strong strategy for business growth, raising brand awareness, and entering new markets. The two collaborated to create Crumbl Pink, a pink shade unique to the Crumbl brand.

Brand 52

Brand Branding Fashion Creativity 52

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. By showing the transformation of a customer’s hair after using a product, brands can provide a visual representation of the results and build trust with potential customers.

Creativity 88

Creativity Video Social Media Education 88

Agility PR Solutions

MAY 10, 2021

The post Half of consumers say a company’s website design is crucial to their opinion of that brand appeared first on Agility PR Solutions.

Consumer 176

Consumer Brand Branding Reputation 176

5W PR

JANUARY 12, 2024

There’s a reason why these recurring boxes hold such allure for parents , leading to their explosive growth in the parenting brand space. SuperNoodle provides educational content for children of many ages, while KiwiCo’s Tinker Crate sends families on creative quests, complete with themed materials and engaging challenges.

Brand 78

Brand Branding Energy Community 78

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Understanding the audience Before starting to brainstorm ideas, brands need a clear understanding of the target audience.

Brand 78

Brand Branding How To Advertising 78

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

5W PR

MAY 2, 2023

With its growing user base and creative nature, TikTok is a great option for companies looking to advertise on social media. Knowing the cost and budget ahead of time can help brands make an informed decision about which platforms are the most cost-efficient. The post Which Social Media Platforms Should Your Brand Advertise On?

Advertising 97

Advertising Advertising Social Media Reddit 97

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. This type of creative, highly effective activity makes a splash. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Agility PR Solutions

OCTOBER 26, 2022

As the comms field continues to embrace the stakeholder, employee and customer experience as a top priority, in-house creative and brand teams are restructuring to engage this strategic shift as marketing leaders move towards evolving in-house creative teams into strategic in-house agencies.

Creativity 78

Creativity Communications Employee Agency 78

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

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Agency Construction Fashion Pitching 224