Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. How do you think PR agencies will change? -

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Meeting Advertising Advertising Agency 98

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?! Until Cannes.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 101

Interviews Publicity Technology Social Media 101

Karen Freberg

OCTOBER 11, 2018

I had a great time in Austin for this past week for the PRSA Conference. PRSA, or otherwise known as the Public Relations Society of America, is one of the main conferences I have gone to over the years. I had the opportunity to talk about online reviews, which I worked on this book chapter with another great professor, Amanda Weed.

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Conference Education Groups Social Media 45

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Like, for example, that script that suggests the best time to post on Facebook or send your email. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 65

Analytics Data Pinterest System 65

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Its simplicity is compelling.

Media 103

Media How To Advertising Advertising 103

Karen Freberg

AUGUST 15, 2017

From how to approach Facebook Live to creating Snapchat ads for students and many more. Specifically, more of these ideas are shared in a designated Facebook group called Social Media Professors Community , and on Twitter (@SMprofessors). Lots of books to choose from that focus on social media today. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

PR 20/20

APRIL 1, 2021

We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. which is when my career took its next turn.

Education 52

Education Marketing Conference Agriculture 52

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. This class also was the foundation for my social media book. NASA (2018).

Social Media 56

Social Media Conference Travel Internal 56

Maxim Behar

MAY 31, 2021

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Beyond PR

AUGUST 31, 2016

This year’s Content Marketing World kicks off on September 6 in Cleveland, Ohio, The main conference takes place Wednesday, September 7 and Thursday, September 8, book-ended on Tuesday and Friday with workshops and industry labs. Main Conference – Day 1 (September 7). Main Conference – Day 2 (September 8).

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. Back in the halcyon days of 2008-2009, if you had a business and were trying to reach customers, you could take your 1,000 Facebook followers and end up reaching 3,000 people with an unpaid post. Those were the glory days.

B2B 81

B2B Social Media Company Marketing 81

Prohibition

JANUARY 24, 2022

Book a free consultation with us today! Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for media interviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative. Prohibition PR will provide management advice.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. I suspect his new book might have a new place on my syllabus. Definitely a palomino.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. D’oh, you say. It’s the Google generation’s way of thinking.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

NOVEMBER 15, 2010

That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Comment as pts moderator Lauren Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Read Me On BNET Watch Me In Action Book Me!

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Comment as pts moderator Linda Machado Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Publicity 86

Publicity Creativity Measurement Twitter 86

Karen Freberg

JUNE 24, 2017

However, I never would have ever imagined I would myself attending the festival and conference in person. I got a chance to network and chat with people from agencies, brands, and even those who were working for companies like Facebook, Twitter, and Instagram. His talk was probably my favorite of the conference. ABSOLUTELY.

Education 40

Education Conference Social Media Sports 40

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Could there be a future standard for article strength? What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back. pts Settings.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? See you there!

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively. That sort of creativity gets you noticed.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

NOVEMBER 6, 2010

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! Comment as pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? The future is me.

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Comment as pts moderator Richard Bailey Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! I actually have a bunch of them.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Click here to try reconnecting the live stream. | pts Settings. Sign out Leave your comment here.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

OCTOBER 14, 2010

Copyblogger used this book as a guide to making boring content sexy. Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! Comment as pts moderator Amber Francis @defineamber Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# Bah, humbug.

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

JANUARY 14, 2011

Comment as pts moderator hackmanj Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator HowieSPM Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

SEPTEMBER 26, 2010

John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Thanks so much for stopping by WUL!

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

NOVEMBER 27, 2010

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. Read Me On BNET Watch Me In Action Book Me!

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Comment as pts moderator Kami Huyse Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Do you have hidden gems to share? pts Settings.

Blogging 85

Blogging Facebook Twitter Measurement 85

PR Conversations

JULY 24, 2018

We could sum this up as a battle between being street smart rather than book smart. Then we have the art versus science argument that pits emotional intelligence in public relations against intellect and evidence-based practice. Connect with : PRConversations via Facebook or Twitter: @PRConversations. Can we do that?

Publicity 46

Publicity Study Government Internal 46

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It makes the blogosphere less frightening. Give someone else that voice. pts Settings.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

OCTOBER 23, 2010

Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? October 23rd, 2010 Tweet I can still remember my first tweet. How unbelievably ridiculous. Or pathetic. Wanna Subscribe? Shall We Tweet?

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Comment as pts moderator Krista Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Possibly, never to return. pts Settings.

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Blogging Facebook Twitter How To 96