PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. When you don’t have dollars, then you should be setting up brand partnerships. On data and measurement: “It’s not activity-based and about a book of news clips. What’s on the mind of PR professionals these days?

Conference 111

Conference Internal International Storytelling 111

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. It is enjoying significant growth.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

JULY 30, 2020

It’s an opportunity to help create their personal brand. But give yourself a leg up: Soak up all the articles and books you can find that will make you a better student and a better global citizen. Despite having a choppy start to their next chapter, they shouldn’t retreat; instead, they must stay positive and active where they can.

Brand 197

Brand Branding Local Interviews 197

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

PRSay

JUNE 4, 2024

And it acts like your straight school principal who blocks book banning in their school library and hosts a local drag queen for Story Hour. It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy. Yes, we’re all stressed.

Government 209

Government Employee Insurance Insurance 209

Cision

MAY 16, 2016

Your brand is not the only one targeting your audience. You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . So what should your brand include in its measurement strategy ? Don’t limit your tracking to your brand though. Mention Volume.

Measurement 159

Measurement Brand Branding Pitching 159

Melissa Agnes

NOVEMBER 6, 2018

This presents risks to relationships with stakeholders–especially in regards to your internal teams and departments. Links mentioned in the episode: Pick up a copy of Nick’s new book, Can You Hear Me? Nick’s book that I referenced at the beginning of the podcast, Power Cues.

Crisis Management 178

Crisis Management YouTube Internal International 178

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 163

How To Employee Leadership Nonprofit 163

Deirdre Breakenridge

JULY 24, 2018

What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. He had read my books while he was incarcerated for 14 months.

Reputation 218

Reputation Skype Industry Conference 218

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Onclusive

DECEMBER 6, 2019

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! International Association of Business Communicators (IABC) World Conference . The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit.

Conference 329

Conference Marketing Case Study Measurement 329

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

That way, your brand image, and reputation are visible as the leader in your industry. Once you have the perfect team for your goals, understanding the benefits and how they will ensure long-term success and growth for your brand will help you know what you need. Firstly, it can help establish brand recognition and loyalty.

Brand 52

Brand Branding Reputation Employee 52

Wadds Inc.

MAY 1, 2024

Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia. The ethical challenge for brands and corporate communications is significant. ”

Training 59

Training Survey Data Wikipedia 59

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Offer honest feedback. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139

How To Employee Leadership Nonprofit 139

Inbound PR

APRIL 11, 2022

I was recently made aware of a book called "Zone to Win" and having just watched a video summarising the key points, I found it fascinating. Even though I have not yet read the book, I thought it would be helpful to share some of the key points with you as they can be an eye-opener. Internal processes and challenges stall innovation.

Enterprise 84

Enterprise Internal International Resources 84

Cision

OCTOBER 7, 2016

Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos. Incite social sharing internally by asking your team and organization to get involved. Social volume requires multiple voices and not just your brand’s. Even outside of fall the pumpkin spice latte is a popular drink.

Analysis 318

Analysis Viral Trends Software 318

Critical Mention

JULY 13, 2021

Our clients have made it clear to us that Instagram is an important social channel for brand building, so in our continuing effort to provide our clients with all the features they need to be successful, we made releasing Instagram tracking a top priority,” explained Critical Mention President and CEO Don Yount.

Instagram 156

Instagram Industry Media Analytics 156

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

MARCH 1, 2016

And that’s what’s so amazing about this story: Johnson & Johnson wrote the book on crisis management in 1982. The company’s Tylenol-brand over-the-counter remedy as poisoned and linked to several deaths. Tylenol relatively quickly reestablished its brand, recovering the entire market share it lost during the cyanide scare.

Crisis 60

Crisis Company Case Study Crisis Management 60

Melissa Agnes

FEBRUARY 28, 2019

In my book, Crisis Ready: Building an Invincible Brand in an Uncertain World , I explore how the hashtag #JeSuisCharlie was the shareable media that ignited the emotional relatability that the western world felt following the dreadful Charlie Hebdo attack in 2015. Shareability. Virality is relative.

Viral 179

Viral How To Crisis Management Crisis 179

Melissa Agnes

JUNE 5, 2018

These four steps should be known internally prior to experiencing a controversial issue, if you’re going to give your team the best advantage of getting ahead and regaining control of this type of incident that threatens both high-velocity of reach, and long-term impact on your brand’s reputation. Crisis Ready.

How To 150

How To Crisis Crisis Management Viral 150

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. of users in the U.S. use LinkedIn at least once a month.

LinkedIn 74

LinkedIn Employee Survey Internal 74

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

NewsWhip

FEBRUARY 1, 2022

We examine addressable opportunities to bring balance to internal and external communications. For the first NewsWhip Pulse episode of 2022, we discussed how internal and external communications are becoming one. NewsWhip CEO Paul Quigley welcomed a new guest to the show, Global CEO of Red Havas and Chairman of Havas PR, James Wright.

Communications 78

Communications Employee Internal International 78

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Whom should you include within your crisis management governance? These three groups are: The leadership team. The responsible team.

Resources 180

Resources Crisis Management Crisis Government 180

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. It’s not a bad take.

Interviews 107

Interviews Publicity Technology Social Media 107

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Determine your current processes of internal escalation.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Melissa Agnes

NOVEMBER 13, 2018

Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more. Connect with Drew Tarvin: Check out Drew’s work: humorthatworks.com.

How To 144

How To YouTube Crisis Management Crisis 144

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198

Hotels Mobile Travel Technology 198

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. It builds brand awareness and recognition, gets (and keeps!) AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. The Bottom Line.

How To 279

How To Media Pitching Creativity 279