Mark My Words

SEPTEMBER 22, 2022

iNews There have been “crisis talks” with ITV bosses over the claim of queue-jumping that reduced Holly Willoughby to floods of tears and damaged her £10m brand. The statement read: “We asked Phillip and Holly to be part of a film for this Tuesday’s programme. Lawyers can’t really help this situation.

Crisis 60

Crisis Comparison Reputation Film 60

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. She wrote the rule book of the modern royal. says Borkowski.

Interviews 60

Interviews Pinterest Privacy Film 60

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Boff was then the Executive Director of Global Brand Marketing for GE; today she’s the CMO.

Content Marketing 60

Content Marketing Marketing Television Film 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 183

Media Training Training Interviews Media 183

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. At one point, they were all part of a brand new audience for your organization. Think about your current audience.

Marketing 40

Marketing Content Marketing Television Storytelling 40

PR Conversations

APRIL 27, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40

Film Crisis Communications Ethics Crisis 40

Waxing UnLyrical

NOVEMBER 19, 2010

Tablo chose to film an episode with the TV program MBC Special, aired on October 1, as he traveled to Stanford to obtain an official transcript in person. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Read Me On BNET Watch Me In Action Book Me!

Publicity 77

Publicity Reputation Crisis Communications Film 77

PR Conversations

JULY 17, 2014

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? He has a knack of making me laugh out loud, which I don’t normally do with humorous books. No, not really. Who is your favourite writer?

Real Estate 71

Real Estate Local Government Internal 71

Mark My Words

DECEMBER 18, 2022

Instead, she busily plots the next steps in other parts of her burgeoning career — chairing editorial conferences for her nascent newsletter or interviewing another luminary for her podcast. Lipa’s decision to name her brand Service95 is perhaps easier to understand than Goop or Kourtney Kardashian’s Poosh. “I

Film 60

Film Interviews Enterprise Fashion 60

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

Media 120

Media Television Pharmaceuticals Radio 120

Mark My Words

MARCH 3, 2021

Last week she travelled on her £50million private jet to interview Meghan, alongside Prince Harry. Whether it’s books or TV, the money has followed her. She signed a £70million deal with Apple for TV, apps, books and other content, and has a magazine called O which attracts eight million readers, and a successful website.

Film 60

Film Interviews Exercises Radio 60

Mark My Words

AUGUST 2, 2021

It turned Depp into the mega-star of a blockbuster brand. Amid a bitter divorce, allegations of abuse from his ex-wife Amber Heard and a devastatingly public libel trial that labelled him a ‘wife beater’, he has been dropped from film projects. ‘Jack Sparrow is a piece of cinematic history,’ says Ellis. ‘To Depp lost.

Film 60

Film Reputation Writing Instagram 60

Polaris

DECEMBER 6, 2014

Recent episodes included an interview with John Jantsch of Duct Tape Marketing fame and a chat about managing a 7-million fan Facebook page with Shannon Otto, Clinique’s social media manager. In addition, he’s written 2 books , one of which is also called Six Pixels of Separation and another called Ctrl, Alt, Delete.

Marketing 147

Marketing Content Marketing Social Media Film 147

Marketwired

FEBRUARY 16, 2016

rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. The quotes pique far more interest around our guests and their interviews. Be different, but live to the brand promise: Gini Dietrich .

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I film and edit the footage, distribute through applicable channels and to relevant targets. I lead our brand advocacy program.

Meeting 0

Meeting Social Media Employee Pinterest 0

Sword and the Script

SEPTEMBER 29, 2015

The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different. It does so through a who’s who list of interviews and case studies from brands big and small. Large brands include John Deere, Proctor & Gamble, Red Bull, GE and Marriott.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

PR Conversations

MAY 9, 2017

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? I’m not sure I’ve been influenced by any work of fiction overtly, but there is a line in the book Primary Colors , by Joe Klein, that struck me. I will offer that Canada as a country has good public relations, and a solid brand.

Energy 53

Energy Measurement Internal International 53

PR Conversations

OCTOBER 20, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? I read a lot —probably two books a week. It’s probably a good thing that my love for Stephen King’s books typically does not influence my day-to-day job. It’s an “everyone drank the Kool-Aid feeling.”. So yes, what I read influences me.

Conference 40

Conference Meeting Case Study Film 40

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2017

We’re also talking about books. According to the Pew Research Center , nearly a quarter of all Americans report not having read a book in the past year. With all the ways that reading can improve work (as well as life) it’s time to take a look at some important books to consider in the coming months.

Television 189

Television Film Creativity Writing 189

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers Internal 40

Buzzstream

JUNE 5, 2024

Ultimately, digital PR is designed to build high-authority links to help you build your brand and rank better. Those are all great examples of content that gets links and coverage, but they aren’t as helpful if you want to replicate them as a brand. So, let’s look at how some brands do this successfully through digital PR!

Digital PR 62

Digital PR Examples Strategy Survey 62

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Harper Lee , who wrote this year’s fast selling book Go Set A Watchman, hasn’t gone public for nearly 50 years. What we crave is for brands to take responsibility.

Journalism 60

Journalism Wikipedia Film Interviews 60

Mark My Words

MARCH 28, 2022

Last year he received £1 million to be the face of the fashion brand Superdry. Financially, I suspect he will always be all right,” says the celebrity PR consultant Mark Borkowski, acknowledging Brooklyn’s 13 million Instagram followers and the lucrative influencer world of so-called brand ambassadors. A year later his £16.99

Meeting 60

Meeting Fashion Instagram Financial 60

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven.

Content Marketing 111

Content Marketing Marketing Media SEO 111

MaccaPR

OCTOBER 26, 2015

A former Edelman PR executive published a 300-page book. Enter online ad blocking software, a technology that Madison Avenue is viewing with the kind of horror that dentists express when forced to see the Nazi dental torture scene in the Dustin Hoffman film, “Marathon Man.” Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48