PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. What are some typical public relations objectives? Public relations: State of the field.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. 1) Business Wire partners with investor relations tech company Q4.

Trends 60

Trends Media Report Technology 60

Shift Communications

MARCH 22, 2016

In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. SHIFTxSW part 2: Preparing to attend as a PR Professional . Sunday marked the final day of SXSW. SHIFTxSW part 3: Sights from those battle lines.

Privacy 60

Privacy Hotels Film Data 60

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. See even more like it here. Talent is key.

Marketing 51

Marketing Technology Content Marketing Conference 51

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. You also have to present information that’s relevant to college students’ interests. Jobs and Workforce Trends.

Radio 68

Radio Media Newspapers Technology 68

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. “PR PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Take a look…. Julie Staadecker, Account Director. Client: McDonald’s.

Print 60

Print Media Travel Wireless 60

The Hoffman Agency

MARCH 11, 2020

As Silicon Valley tech companies compete in an arms race of perks, something like this doesn’t happen every day. Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. Decoding Chinese PR Enigma. First off, I was thrilled to get my hands dirty in the real world of Chinese PR.

Pitching 36

Pitching Transportation Conference Report 36

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

AUGUST 26, 2015

Top 50 lists serve multiple purposes beyond just giving kudos where it’s deserved. As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. David Armano – @armano.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

OCTOBER 1, 2019

The solution providers serving the PR and communications space have been busy. You can find previous summaries neatly organized under the PR Tech Sum and this page explains what vendors who aren’t on the list but would like to be added can do to make that happen. And now onward this month’s PR technology summary….

Pitching 61

Pitching Analysis Report Video 61

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Yet still you spend your days in a distracted fuzz.

Writing 114

Writing Social Media SEO Blogging 114

The Hoffman Agency

MAY 1, 2017

This blog is cross-posted from Ishmael’s Corner. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. Beyond looking at the numbers like top-line revenue and year-to-year growth, they also take a qualitative dive into each agency. In 2016, U.S.

Industry 28

Industry Storytelling Agency SEO 28

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. More specifically, can we use machines to write blog posts at scale?”. Yes, they sometimes will replace humans as well, but that’s a story for another time.).

Marketing 53

Marketing Software eBook Technology 53

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Or do they? What’s going on?

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Predictions usually include some element of aspiration. My own predictions. Test, test, test. Hunter Montgomery | ChurnZero.

Marketing 167

Marketing Employee Content Marketing Training 167

Flatiron Communications

NOVEMBER 28, 2018

The story was aptly titled “Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis.”. and specifically its two top executives Mark Zuckerberg and Sheryl Sandberg?—?disregarded disregarded the core tenets of crisis PR. Later that day, the company’s abbreviated blog post went up. Its verdict: FAIL.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. A former Edelman PR executive published a 300-page book.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48