5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. They work together to create a compelling brand story in today’s digital age. There are many good reasons why companies should consider weaving public relations in marketing tactics.

Publicity 78

Publicity Strategy How To Marketing 78

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. By targeting prospects, it can also help fill the sales funnel. Here are some tips for PR professionals to plan and successfully execute a virtual panel for their executives.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated? Does good PR create more prospects at the top of the marketing funnel? Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? This one bears repeating because it’s a PR person’s best friend. Once ‘matched’ a chat will open and you can work together to set up that interview.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. We’ll delve more in-depth into PR and marketing. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. How does MMM work?

Media 243

Media Analysis Measurement Advertising 243

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.

Marketing 195

Marketing How To Measurement Advertising 195

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. How does MMM work?

Media 221

Media Analysis Measurement Advertising 221

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 102

Media Advertising Advertising Print 102

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. And that works. Create Highly Shareable Content. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Onclusive

FEBRUARY 22, 2018

Today, Mika runs TMI (The Mas Ink), a boutique PR firm. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

APRIL 30, 2023

Mental health has become a prominent topic of discussion and advocacy, and there are great opportunities for businesses and marketers to integrate mental health into campaigns during Mental Health Awareness Month 2023. This can happen through various tools such as social media posts , blogs, videos, podcasts, and other channels.

Marketing 88

Marketing Resources Exercises Education 88

ImPRessions - Crenshaw Communications

JUNE 11, 2018

A PR team or agency would work to build brand credibility through news announcements and feature stories. What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation.

SEO 147

SEO B2B Google Guidelines 147

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. And now onward with this month’s PR tech sum.

Brand 147

Brand Branding Reddit Pitching 147

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. And thankfully, there are tons of industry experts, commentators and hosts out there aggregating all of the content you need to know and summing it up in an hour or less each day, week or month.

Pitching 100

Pitching Interviews Trends Journalism 100

Cision

JANUARY 10, 2018

So, what goals does your marketing team have in the coming year? Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Poor hiring decisions can cost businesses significant amounts of time, money, and effort. Narrow Down Your Niche.

Brand 254

Brand Branding Web Content Marketing 254

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. PR can shine beat in B2B tech.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

DECEMBER 5, 2023

Investor relations platform Q4 enters reported $257 million acquisition deal with Sumeru Equity Partners; PR tech startup Handraise hauls in $6.3 million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. You don’t see that too often.

Software 130

Software Reddit Technology B2B 130

Prohibition

DECEMBER 12, 2023

Are you constantly searching for innovative ways to stay on top of content for your business? One revolutionary tool that has recently transformed the content creation game, is artificial intelligence (AI). In this blog, we’ll explore how you can use AI to supercharge your content strategy. Don’t overlook context.

Guidelines 62

Guidelines B2C Tools Creativity 62

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

JANUARY 14, 2019

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. You can learn more about Megan here. How has that changed agency work? Is PR Right for me? ”

Community 184

Community How To Media Ethics 184

5W PR

MAY 10, 2023

In a world where digital marketing has simply become essential to brands’ ability to capture attention and market share, it comes down to HOW an agency assembles, integrates, and operationalizes in the complex moving parts of today’s digital ecosystem. ” Learn more about HOW at howagency.co

Agency 88

Agency B2C B2B Journalism 88

Onclusive

APRIL 22, 2021

Getting approved responses and researching a situation takes time and can often be delivered too late. However, with structure, you can put together an effective crisis communications plan. To help you get organized, we have created a PR Crisis Preparedness Checklist. Prepare draft messages and content guidelines.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. It’s never easy!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. Try our services.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content.

B2B 81

B2B Storytelling Marketing Case Study 81

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.

Leadership 126

Leadership Content Marketing Healthcare Google 126

5W PR

SEPTEMBER 9, 2021

Today’s PR firms offer a wide variety of tools and services that can be customized to fit small business owners’ needs. When it comes to building trust and credibility, PR is king. PR Tips for Small Businesses. Companies that are good at PR are preferred by journalists and editors because they understand the PR business.

Small Business 158

Small Business Publicity Social Media Web 158

Deirdre Breakenridge

MARCH 8, 2017

Content gets your audience’s attention. Through content you communicate, engage people and start conversations with them. Content is also the starting point in building relationships with your different publics, whether they are your customers, influencers, journalists, analysts, or other stakeholders. And much more!

Radio 170

Radio How To Community Storytelling 170

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. At Cision, our marketing team is all about working smarter. But your sales team can also benefit from the database.

Brand 208

Brand Branding How To SEO 208