Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

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Marketing Content Marketing Social Media Employee 214

Bianchi Biz Blog

MAY 11, 2023

While there are no silver bullets in winning a prestigious Automotive News Pace Award from among hundreds of entries from around the world, we have gleaned a few best practices from those suppliers that have won multiple PACE awards. Tip 3: Think of Your Visual Story You’ve heard it so many times: a picture is worth 1,000 words.

Automotive 83

Automotive Mobile Engineering YouTube 83

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy. 6 benefits of long form PR content. And being a best-selling author can’t hurt when pitching bylines or features to the media.

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Case Study SEO Film Video 178

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. One advantage of turning videos into podcasts is that you can use the content to create varied types of podcasts. So why let all that hard work go to waste?

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Buzzstream

FEBRUARY 1, 2024

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. Hannah Smith of Worderist stresses that “you can follow the template structure below, but if you’ve failed to uncover the most compelling stories from your data, you still won’t secure coverage.

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Pitching Infographics Survey Resources 87

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seth’s Blog. TopRank Marketing Blog. “It’s

Marketing 0

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Communications Conversations

AUGUST 4, 2017

If you’re reading this blog, chances are you work in the PR or digital marketing industries. And if you’re responsible for content development, you’re always looking for best practices, ways you can craft your content different to deliver on results. Best practice research! ” YES!

How To 79

How To B2B LinkedIn Writing 79

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. Since the pandemic started and turned every aspect of our world on its head—including tried-and-true marketing practices—marketers are doing whatever they can to get their emails opened. The numbers don’t lie, and the data tells us what to do differently next time.* Yep, it’s that easy.

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B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. Since the pandemic started and turned every aspect of our world on its head—including tried-and-true marketing practices—marketers are doing whatever they can to get their emails opened. The numbers don’t lie, and the data tells us what to do differently next time.* Yep, it’s that easy.

B2C 52

B2C Comparison B2B Data 52

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. 1) Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? The median salary for a PR professional in early 2018 was $95,000, according to an annual salary survey by PR Week. The 2018 JOTW Communications Survey from Frank Strong.

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Content Marketing Survey B2B Google 60

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. Lines blurred to the extent that marketing looks more like PR. 1) Best Practices for Pop-Up Forms. Pop-up forms work.

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Web Google Mobile B2B 60

Sword and the Script

MAY 31, 2016

Content marketing consistency means showing up in the same place, at the same time, with quality content the community finds useful. There is usually a range of views for best practices in content marketing. 3) Optimize it often, based on audience feedback.”. Seth’s Blog: Consistent, persistent generosity.

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Content Marketing Marketing Newspapers Web 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar.

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B2B Infographics Interviews eBook 60

Sword and the Script

JULY 16, 2016

Especially in B2B, multiple decision makers from multiple departments, including procurement and IT, weigh in on any given decision. In other words, a single merged department will be too reliant on sales, or too reliant on marketing, where a natural but professional tension is probably best for the organization.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. I’ve added them where I think they might be useful for readers.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

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Social Media Marketing Media Creativity 90

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

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Survey Blogging Corporate Analytics 60

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 3) Brands blur the lines between company and friend. 3) Brands blur the lines between company and friend.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Needless to say, all of them used some form of communications effort. This is why it is important to look at trends and look ahead to see what may come next for the PR industry.

Trends 52

Trends Trade Shows Agency Communications 52

Rock the Status Quo

JANUARY 13, 2015

That’s longer than most of us realize. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. In fact, it works well for just about anything in PR and marketing.) Wow , right? They aren’t participating.

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Social Media Media Facebook B2B 100

Waxing UnLyrical

AUGUST 24, 2015

This week’s roundup introduces you to some best practices for social media metrics. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. How to Measure PR and Marketing Outcomes on Snapchat. 5 Social Media Metrics You Can Stop Tracking Yesterday.

Social Media 40

Social Media Media Measurement B2B 40

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. How to optimize video for search?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

SEPTEMBER 3, 2016

There are no experts in PR – only students. PR is dynamic. Learning, lessons and continuous improvement are fundamentals of good PR professionals. Learning, lessons and continuous improvement are fundamentals of good PR professionals. 3) Pitching? That’s not just opinion or experience, it’s data, as Ms.

Pitching 62

Pitching Crisis Policies Corporate 62

Sword and the Script

FEBRUARY 21, 2017

The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. The company provides lead generation, nurturing and market profiling for B2B organizations – the nitty gritty sales work that frightens many companies. In a word, data.

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Marketing System Data Tools 64

PR Conversations

JULY 5, 2017

In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. Ironically, PR as a sphere has certain reputational problems itself. Ironically, PR as a sphere has certain reputational problems itself. In this case, PR manager plans and runs advertising campaigns.

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Infographics Corporate Policies Reputation 63