Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

Pitching 89

Pitching Report Software Survey 89

Buzzstream

JUNE 14, 2024

As you can see in the image below, several backlink factors (in yellow), including domain authority, number of referring domains, and number of backlinks, are highly correlated with ranking. A study from Internet Marketing Ninjas found that over 96% of websites ranking in the top 10 of Google had more than 1,000 unique referring domains.

Digital PR 62

Digital PR SEO Pitching Google 62

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Tell them the exact page you are referring to on their site.

Pitching 62

Pitching Mobile Examples Study 62

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: Nail the elevator pitch. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Then, sort by Referring Domains. Creating and Pitching Content Who is it best for? Sites with an active blog Effort required to see results? Then, sort by referring domains.

Examples 133

Examples Software Pitching Tools 133

Buzzstream

DECEMBER 5, 2023

Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them. Should I pitch to everyone in my database? While some people may tell you something like, “Pitch Everyone! What should you write?

Infographics 62

Infographics Pitching Writing Blogging 62

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. Resources: newsroom , company blog , news search.

Technology 93

Technology Software Resources Pitching 93

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. There are also asset-less digital PR strategies that include pitching quotes to journalists. I refer to this as “jump-start link building.” How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. But, as I said before, sharing these links also helps out whoever’s writing about you. And that works.

Strategy 276

Strategy How To Media Infographics 276

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Some of us laughed, but I blogged about this after Dan died, because, as self-evident as it was, that simple mantra has stayed with me. What I like to do is keep a priorities list and refer to it at the beginning of each day. Dan had a rambling, shouty style and he closed his remarks by crying out, “Hire smart people!” Dan was right.

Internal 310

Internal International Meeting Leadership 310

Bad Pitch Blog

APRIL 2, 2014

Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. My first boss taught me that a pitch should focus on the audience, the recipient or both.but not on you or the topic you''re pitching. It''s about writing subtleties. and "The Bad Pitch blog pwns.

LinkedIn 80

LinkedIn Pitching Resources Web 80

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.” This is also referred to as passive link building.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.” This is also referred to as passive link building.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.” This is also referred to as passive link building.

How To 62

How To Google SEO Pitching 62

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. It encompasses recognising and composing musical pitches, tones, and rhythms. This type refers to using one’s whole body or parts of the body (like the hands or the mouth). This intelligence refers to identifying and classifying natural patterns.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. company website, blogs). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. How Do You Pitch the Media ? What is User Experience (UX)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Landis PR

FEBRUARY 28, 2022

Your company’s Newsroom and Blog are great pages to let customers and journalists know exactly what is going on at your company. You should also include your company’s press releases, press coverage, additional references and YOUR MEDIA CONTACT information. A warning: don’t start a blog if you can’t generate content regularly.

Web 59

Web SEO Case Study Writing 59

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. The Media Reference Challenge. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. You finally get a response and you click to open the message with baited breath.

B2B 60

B2B Blogging How To Media 60

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Cision

JUNE 20, 2016

Paid media refers to any time you spend money to reach your audience with your messages. Earned media is typically referred to as publicity or media coverage. Shared media often refers to social media and includes retweets, shares, likes and more. Earned Media. Get our free tip sheet! Shared Media.

Media 180

Media Social Media Advertising Advertising 180

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

OCTOBER 6, 2016

This is the PR industry’s bread and butter, most often referred to as publicity or media relations. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

AUGUST 3, 2016

We send a pitch, then sit around biting our nails, desperate for a return email saying of course, they’d love to write about our brand. It’s far from a secret that bloggers work with brands in a variety of ways, but it’s still a less popular option than pitching journalists, and I think that’s plain silly. That’s the blogger.

How To 120

How To Pitching Content Marketing Course 120