Doctor Spin

MAY 30, 2023

Learnings from the “Prince of Humbugs” PR Resource: The Conversion Theory PR Resource: The Amplification Hypothesis “There’s No Such Thing as Bad Publicity” “The Greatest Show on Earth” Phineas Taylor Barnum: “There’s No Such Thing as Bad Publicity” Phineas Taylor (P.T.) Journal of Personality and Social Psychology, 95 (4), 810–825.

Publicity 52

Publicity eBook Ethics Resources 52

Cision

DECEMBER 7, 2015

Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.” All this being said, the communications professionals associated with Obama and Clinton aren’t in the business of wasting resources.

Social Media 120

Social Media Reddit Media Twitter 120

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism. Search Engines, Social Media and Journalism.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Ishmael's Corner

MARCH 10, 2015

The media property produced a quality product in the form of journalism with fresh takes. In the meantime, she started blogging with her first post titled, “ Wait. There are so many judgment calls made for any fledgling company on how to generate revenue and where to invest finite resources. I’m sorry to see Gigaom go under.

Media 60

Media Construction Newspapers Technology 60

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. And, like many, I particularly enjoy the Sunday edition.

Corporate 148

Corporate Fashion Agency Travel 148

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

MAY 23, 2017

Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. 1) Web alerts and client mentions.

SEO 66

SEO Tools Engineering Web 66

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. has been exploring in her work on women in journalism. It will provide practitioners with the assets and resources they need to visit schools, introduce students to PR, and drive awareness of PR as a career option. She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By But that’s a talent supply issue for a different blog post. By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 99

Agency Trends Marketing Survey 99

Sword and the Script

MAY 9, 2017

Feld Entertainment, which produced the circus, had the lobbying resources to secure a room in the Rayburn House Office building. The kids were fascinated by the snakes, and the snake man didn’t disappoint with a chat that would check blogs in both entertainment and reptilian education. 2) Snakes on Capitol Hill.

Publicity 91

Publicity Radio Crisis Crisis Communications 91

Bad Pitch Blog

DECEMBER 10, 2009

Years ago there was a certain cachet associated with anonymous queries, as reporters and producers were often from top-tier (big shot) publications like the New York Times , Wall Street Journal or national broadcast outlets like, ah, Nightline. Not only does this type of query discount our ability to be resourceful ( Hello, Google?!),

Report 43

Report Pitching Reputation Twitter 43

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. CMOs will place a larger focus on redirecting resources from paid to earned, which is more effective and credible. Let’s not post new blog content 4x a month if that frequency isn’t working anymore.

Marketing 198

Marketing Content Marketing Data Social Media 198

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Rock the Status Quo

APRIL 8, 2016

It seems making the leap is very difficult for many – even in journalism. Look at newspaper “stories” today? Adding to the challenge, many of us struggle with our writing, realizing it’s a weak spot, and have limited resources to pursue alternative non-written forms available to tell our stories. .

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

It seems making the leap is very difficult for many – even in journalism. Look at newspaper “stories” today? Adding to the challenge, many of us struggle with our writing, realizing it’s a weak spot, and have limited resources to pursue alternative non-written forms available to tell our stories. .

Storytelling 100

Storytelling Resources Journalism Examples 100

Journalistics

SEPTEMBER 10, 2021

If you’re lucky, you have an army of internal and agency resources dedicated to helping you feel the content machine – cranking out all sorts of content to keep the feeds full and to keep people clicking and sharing. It’s great, isn’t it?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

MAY 31, 2016

There are a number of factors on which the answer depends: capacity, resources, editorial strategy, business size, and the industry among others. For generations, people picked up the newspaper from their doorsteps every morning. Business {Grow}: What is the ideal blogging frequency for your business? “A It depends.

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

PR 20/20

FEBRUARY 6, 2020

Today, their suite of resources (i.e. events, workshops, accreditation program, blog) help agencies take their performance to the next level. The creators: You know the Wall Street Journal, it’s one of the largest newspapers in the U.S. Where to start: 8/26/2019 You 2.0: Start listening: Podcast website. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. Lists feel authoritative – Lists are typically written to serve as the go-to resource for a particular topic. It’s a resource. Lists just work. Just look around!

Writing 40

Writing Resources Web Newspapers 40

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. Many of those images show up in magazines, newspapers and blogs, she says.

Infographics 54

Infographics Print Video Real Estate 54

Mindful Marketing

MAY 3, 2024

” Questions also can be framed as commands, e.g., if someone wants to know what an eye-catching image for a gardening blog might be, they ask Midjourney to complete a specific task, “Create an image about gardening tomatoes.” 11) Stewardship: Are we using resources efficiently?

Ethics 96

Ethics Privacy Radio Sports 96

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means.

Content Marketing 111

Content Marketing Marketing Media SEO 111