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Traditional PR Evolves: What You Need to Know

Bianchi Biz Blog

Assets like your website, paid ads, blog posts and videos tend to be perceived as more promotional, so your reader / viewer may subconsciously discount the claims in this content. This means that authoritative media coverage that boosts your SEO can make a difference in your company being found by a new client or customer.

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How to Growth Hack a Successful Backlink Strategy

Cision

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

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7 reasons why effective PR is more important than ever

Remote PR Jobs

The public values journalism, and people are moving to media channels they trust. PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

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Is Media Relations Dead?

Bianchi Biz Blog

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Scoring positive coverage in a respected business newspaper or credible trade journal in the current environment is a major challenge today. Is media relations dead? Not in today’s PESO PR model.

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How to Use Multimedia For Better PR Campaigns

Cision

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

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10 Easy Ways to Leverage Press Coverage

Cision

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Blog about the coverage.

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.