Remove Blogging Remove Infographics Remove Measurement Remove SEO

3 ways to drive better SEO results for any website

PR Daily

That’s where great content and a solid SEO strategy come into play. The domain authority score is based on things like page speed, overall SEO performance, quality content, backlinks and more. 5 tips for improving website SEO. Consider hosting a company blog.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. Infographics.

SEO 239

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Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.

Infographic: How to create content that produces results

PR Daily

Here’s how to make sure all your time and money are going toward measurable goals. Maybe you want your blog post to bring more traffic to your website. This infographic from Spiralytics offers tips for creating content that serves a clear purpose. Content Marketing Infographics

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

B2B PR Sense

So how do you stand out from the crowd and go from SEO wannabe to SEO master? SEO errors you can make. This, combined with your growing knowledge of SEO, will help win you a prime spot on any search results page. And it's another SEO tactic many ignore.

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The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. How to Find Your Most Popular Content… So You Can Create More!

SEO for Content Strategists: Creating a Content Calendar That’s Built to Rank

PR 20/20

Or is this the first time you’re considering offering a blog or resource section on your site? In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. Already have a blog, or even just a website? Blog post.

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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Match voice to the publication or blog. Blog posts are usually opinion-based with a casual tone; e-zines might be written in more of a traditional journalistic tone – quoting sources, using a formal tone, written in AP style.) One blog post can become a SlideShare deck, video, infographic, quote image.

PR tools for better SEO, content and design

PR Daily

SEMRush helps you conduct keyword research, improve your SEO ranking and analyze your reach compared against that of your competitors.You can see how your website ranks for keywords, how competitive a keyword is, which keywords your competitors are using, and their ranking. This tool helps you measure, monitor and improve your website’s on-site and off-site level of search engine optimization. A version of this article first appeared on the B2B PR Sense blog.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs.

7 ways to get broader reach for your infographics

PR Daily

B2B marketers are creating an increasing number of infographics, and it's not because of anything in the water. According to Neil Patel , a consistent method, unique story, and reliable statistical data are crucial to the success of your infographics.

How to Solve the 5 Most Common Brand Awareness Problems

Contently - Strategy

Brand awareness can seem like a vague force that’s hard to measure. When you give SEO proper attention, you’ll see the effects on all of your content, old and new. Marketers trip up, however, when they plan branding and SEO efforts separately.

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Ready to craft a content strategy? Answer these questions first

PR Daily

Measurement methodology. Which key performance indicators will we use to measure success? Do we want articles, infographics, videos or motion graphics? Are our publishing platforms optimized for SEO? A version of this post first appeared on the Column Five Media blog.

Post Election Digital Skills Shortage

The Proactive Report

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. SEO: Search engines are now regarded as a media source by the public.

Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets


Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1.

The main mistakes of brand newsrooms and how to avoid them


Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics.

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Website Traffic: the Must-Track PR Metric


Activity based measures like the number of press releases, media pitches, and mentions are less persuasive than they once were. The old AVE ( Advertising Value Equalivancy ) metric has been largely dropped altogether, in favor of other data-driven measures that are more relevant to business results, like building awareness and earning the trust of desired audiences. And what's the best way to measure those? SEO PR Measurement

eBook 48

5 ways to squeeze every drop out of a tight marketing budget

PR Daily

RELATED: Struggling to measure the success of your comms programs? Even if design’s not your thing, you can create professional-looking infographics, social media images and other graphics that enhance your marketing. Be mindful of SEO. You can’t afford to ignore SEO.

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10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B PR Sense

SEO has become a major part of any digital marketing strategy. Marketing automation lets you streamline, measure, and automate marketing tasks. In fact, you may already share its fruits, if you schedule social media posts or use an analytics program to measure website metrics.

B2B 238

10 distribution blunders that kill your content

PR Daily

You’ve devoted time, effort—and quite a lot of absolute brilliance, if you do say so yourself—but that blog post or infographic just keels over due to lack of interest. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. Not optimizing for SEO.

SEO 170

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

We’ve divided them into categories, including tools for SEO, keeping on top of industry trends, and creating awesome content. Tools for Measurement. AirPR is a tech company that specializes in analytics, insights, and measurement solutions. This tool is a great way to measure the impact of your PR efforts on your business objectives. Tools for SEO and Website Design. SEMRush takes the guesswork out of the SEO process.

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5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Whether it's a big news story or an influencer marketing campaign , measurement is essential to proving ROI and seeing the results of your hard work. For starters, all of your images -- headshots, infographics, product shots, and logos -- should be available for easy download.

5 Steps to Creating More Social Media Traffic Through a Content Distribution Plan

Critical Mention

Images, infographics, GIFs, and interactive videos can breathe new life into your content. For example, repurposing your content into an infographic or video is a great way to reach different audiences on all of your social channels, as the platforms require distinct ways to present content.

The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

You probably have your own content preference -- whether it’s reading blog posts, watching how-to videos, or browsing an infographic. Infographics. Blog posts. Measurement is a vital component to your content marketing.

B2B 244

What Are the Best Practices in B2B Public Relations That Will Drive Success?

B2B PR Sense

Measure and Readjust. Your goal should be to craft blog posts and other content that will answer every possible question your readers could have. Your content formats could include: Blog posts. Infographics. With a basic knowledge of SEO, and a little effort, your content can show up in organic search results. Handpicked Related Content: 5 Easy SEO Tips Guaranteed to Boost Your B2B PR. Measure Your Results, and Readjust When Needed.

B2B 196

Content Strategies in 2015: Make it Visual, Make it Mobile

Shift Communications

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. The four key takeaways for me were: PR is getting it re: measurement.

Mobile 160

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter.

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Secret Formulas Behind Successful Social Media Posts


As a marketer, your choice of the length, timing and format of your online interaction depends upon the ultimate goal you want your blog, tweeted content or YouTube video to achieve. Encourage more prospects to download content such as a white paper, e-book or infographic.

How to thrive in content marketing

PR Daily

Conversely, each blog post, video or infographic you make should support these goals. Maximize your reach by creating a varied mix of topics and content types—including blog posts, infographics, e-books and podcasts. Support your content with strong SEO.

10 Types of Content That Drive Demand & Boost Engagement


Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Infographics. I love infographics.

How to Overcome 7 Top Content Marketing Challenges


The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. SEO Rank.

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

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The Case For and Against Gated Content and Registration Pages

Sword and the Script

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Search rankings and SEO.

Mobile 152

A PR pro's guide to link building

PR Daily

You’re already an SEO professional and you don’t know it. The only thing missing is the perspective of how SEO fits in. According to SEO software firm Moz , link building is the process of acquiring hyperlinks from other websites to your own.

5 essentials for a successful newsroom


By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. SaaS,PressPage,Blog,News,content,design

20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned? But what are the best books, blogs, TEDTalks and podcasts to keep you informed? B2B Blogs. This blog offers a rich and varied education on everything marketing.

12 content marketing secrets from the pros

PR Daily

Commit to blogging. Blog posts are an essential component of any strategy for content marketing, experts say. I see the blog becoming more integrated with the rest of a company’s content, not just living on its own in a separate section of the website.”.

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

Where do I need to create media (images, infographics, videos), and what kinds of media do I need? When appropriate, turn your data into easy-to-read charts or infographics that make a clear, strong point. Have you created any infographics? Optimize for SEO.

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

As many people as you may engage on a sales call, there are zillions more that are searching for answers in multiple other arenas -- including review sites, blogs , ads, and social media sites. Measurement - What analytics program will you use to measure your progress?

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The Criteria Pros Use to Qualify High Authority Link Opportunities


section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure.