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PR Case Study: The Facebook Like Button

Doctor Spin

Facebook introduced the Like button in 2009. 1 Facebook like button. In Wikipedia. It also provided Facebook with a wealth of new data to further optimise the algorithm and fine-tune the user experience — and later also provide additional data to fine-tune their programmatic ad model. In Wikipedia.

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs. Wikipedia is most concerned with reliable sources. First, Ripoff Report.

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How to Research Industry Trends Hassle-Free

Shift Communications

Wikipedia Top 25 Report. If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Wikipedia Top 25 Report. Instagram and Facebook use hashtags as well. Trends on Social Media. Google News.

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#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

In case your week has been as busy as mine, below you’ll find my #CrisisRoundup of worthwhile reads, as well as what was published to The Crisis Intelligence Blog and Podcast this week. From The Crisis Intelligence Blog. How to Successfully Submit Your Article to Wikipedia.

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Shep Gordon: “Make Parents Angry”

Doctor Spin

Image: Wikipedia ) Gordon gained fame as a talent agent and manager for various high-profile celebrities, particularly in the music and culinary industries. In Wikipedia. In Wikipedia. link] Please support my blog by sharing it with other PR- and communication professionals. In Wikipedia. Shep Gordon.

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Definers Saga and the State of PR Ethics

Flack's Revenge

So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Longtime readers know that I like to call out misperceptions about PR, hence the name of this blog. Of course, Facebook makes this topic relevant as it fits in with NY Times story about their recent missteps.

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