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PR Case Study: The Facebook Like Button

Doctor Spin

Facebook introduced the Like button in 2009. 1 Facebook like button. In Wikipedia. It also provided Facebook with a wealth of new data to further optimise the algorithm and fine-tune the user experience — and later also provide additional data to fine-tune their programmatic ad model. In Wikipedia.

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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

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How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs. To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia.

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How to Research Industry Trends Hassle-Free

Shift Communications

Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. While Google News is more malleable and can be filtered by industry, categories, or certain key terms, Wikipedia’s should be seen more as a cultural trend snapshot.

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#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

At the time, he started with Facebook, and today Garden Grove Fire Department is actively engaging their audiences on Facebook, Twitter and PulsePoint – and these accounts have proven to be invaluable in times of crisis and emergency. How to Successfully Submit Your Article to Wikipedia.

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