Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. It was a generated by Boticca.com , describing the buying behaviors of customers referred from Pinterest and Facebook.

Infographics 77

Infographics Pinterest Case Study Facebook 77

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. How would they pitch their blog to someone else in their niche?” Finding new opportunities with the prospecting tool Why Use Prospecting?

Resources 103

Resources Analysis Infographics Examples 103

Waxing UnLyrical

JUNE 17, 2013

On to today’s roundup… and today we’re talking Facebook. Why: In this post for Spin Sucks , Yvette Pistorio explains how to make your Facebook posts more appealing to your fans. Why: Ari Herzog offers an interesting perspective on Facebook friendships and their real-life value.

Facebook 100

Facebook Social Media Infographics Resources 100

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Meta Ads Manager is also the most effective place to be boosting your Facebook and Instagram posts.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . No surprises here every brand has a Facebook page and is on “the Twitter.”

Social Media 118

Social Media Study Blogging Company 118

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Alerts Are Free 4.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. How would they pitch their blog to someone else in their niche?” Finding new opportunities with the prospecting tool Why Use Prospecting?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. How would they pitch their blog to someone else in their niche?” Finding new opportunities with the prospecting tool Why Use Prospecting?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Interesting test of Facebook content shows longer form content may win. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Forget optimizing for Google.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

AUGUST 20, 2014

Bring any three social media marketers together over an all-you-can-eat dinner of Buffalo Wild Wings, and stand back for a furious debate over: What’s the best time and day of the week to post content via Facebook and other social media channels? Hint: it depends if you want Facebook likes or shares). From a PPC ad online?

Social Media 97

Social Media Media YouTube Facebook 97

The Proactive Report

AUGUST 5, 2016

Search: 98% of journalists start a story by doing a Google search. They dig through LinkedIn and blogs for experts and sources. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Social sites like Facebook and Twitter have updated their design to be more visual.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Contently - Strategy

JANUARY 29, 2019

Google Keyword Tool is a great (free!) By getting your front-end code in the right state, you’re effectively inviting Google to come in and look around to see what it likes. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it.

Brand 111

Brand Branding How To SEO 111

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Also take a tour of their websites and blogs. Do they have a blog? Facebook : How many Likes?

Real Estate 57

Real Estate How To Web Case Study 57

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Invest in paid distribution on Facebook. Create social-friendly videos and infographics. But brands that rely on churning out generic blog posts are failing to give people what they want: visual content. Infographics, meanwhile, saw twice as many shares as articles.

Financial 111

Financial Industry Report Insurance 111

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time.

Communications 120

Communications Telecommunications Infographics Video 120

5W PR

JUNE 25, 2018

To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce. For instance, a “share on Facebook” button at the end of an article could improve brand reach. Hack the Press.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Graphic design! Insert buzzword here]! Our reporting has stepped up.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Waxing UnLyrical

DECEMBER 2, 2013

The Life Cycle of a Blog Post. Why: If you work it, a blog can be a great way to generate exposure, thought leadership and leads for your small business. Ken Mueller shares how to generate traffic for your blog, and extend the life cycle of your posts. Infographic: Facebook ad cheat sheet.

Small Business 100

Small Business Infographics Facebook Resources 100

Communications Conversations

APRIL 4, 2016

Yep–that’s a Google doc of the full news release. News releases (especially ones built on Google docs) aren’t shareable on social. Think about it: When was the last time you saw a friend share a news release from a Facebook post of a big company? Blog posts, on the other hand, tend to be more visual.

Corporate 60

Corporate Strategy Pinterest Web 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

NOVEMBER 27, 2018

Enter: Google. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. Marketers just throw an article on a blog and expect everyone to show up. And Facebook—that seems to reach most audiences.

Strategy 112

Strategy How To Content Marketing Analysis 112

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

FEBRUARY 3, 2021

Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. I’d also recommend exploring BuzzStream’s research lists feature, which allows you to pull in Google News results for a list of your chosen search terms.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: CMS logins to blogs, content libraries, asset pools.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

APRIL 23, 2015

For us here at SHIFT, it’s a key part of what we mean when we talk about data-driven PR ; in fact, it’s the driving force that led us to seek out and attain Google Analytics™ Certified Partner status. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

FEBRUARY 3, 2016

Google Drive : This ranks number one purposefully. Google Drive is the mothership of all free marketing tools. Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Enable Google Chrome extension Ghostery and simply visit a competitor’s website.

Tools 40

Tools Marketing Google eBook 40

Waxing UnLyrical

MAY 28, 2013

Finding Keywords: The First Step to Blogging Success. Why: In this WUL guest post, Sean McGinnis explores one of the most important aspect of blogging (and content marketing), finding keywords. Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right. Based in the Washington, D.C.,

Marketing 80

Marketing Infographics B2B Content Marketing 80

Communications Conversations

FEBRUARY 25, 2015

Next, they established an online “home base” for the news–one that was interactive, and open to two-way conversations with employees, customers and stakeholders: The Walmart blog (see below). The blog post WAS the news release–at least in the online world. Why is that smart? Shorter, more “retweetable.”

Company 60

Company Case Study Infographics Study 60

Journalistics

MARCH 2, 2013

If you’ve developed your own presence in social media throughout college – writing a blog, or building a following on Facebook, Instagram, or any other social media, this experience is particularly relevant for getting your first job. It wouldn’t hurt to have a LinkedIn profile, a Twitter account, and a Facebook profile for starters.

Pinterest 52

Pinterest Writing Interviews Social Media 52