Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Or thereabouts. But what’s older is still news.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Flack's Revenge

SEPTEMBER 15, 2020

If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric. Enter ABM . Why is ABM effective? Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company added “Essentials” and “Pro” versions to its traditional model it’s now calling “Enterprise.”

Media Relations 156

Media Relations Media Print Software 156

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. We all get to write our own story of how AI will impact us. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out. See it here.”.

Software 85

Software Pitching Internal International 85

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” I do have a sense of humor. Onclusive buying spree continues.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Minor notes from the world of PR technology. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR.

Software 159

Software Tools Print Technology 159

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Have an interesting announcement from a PR technology vendor?

Software 93

Software Banking Technology Data 93

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Critical Mention has been steadily building out functionality that places it in the all-in-one PR technology category. Cison has not named a replacement at the time of this writing.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. These technologies are at varying levels of maturity. Write content. See even more like it here.

Marketing 51

Marketing Technology Content Marketing Conference 51

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. We all get to write our own story of how AI will impact us. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 104

Software Analysis Data Tools 104

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. The company has developed machine learning technology to monitor news and media. GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. In the meantime, we can also analyze previous articles written by social and news influencers to find those who write often about product launches, golf, or millennial consumer tastes.” Out of respect, yesterday, I did not publish. My instinct?

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Waxing UnLyrical

JULY 31, 2013

It’s only after decades that we’re beginning to play to digital’s unique properties, moving away for example from folders towards search and discovery, and away from email towards enterprise social networking. I think much the same can be said of social business. Organizations are formed to create mutual value.

eBook 83

eBook Enterprise Case Study Web 83

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A The good news for comms pros: It will be a blend of both technology and human insight.

Publicity 85

Publicity Training Technology Data 85

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Take a giant step back: Rebekah Iliff .

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 118

Case Study Software Data Web 118

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Blog visitors might leave a nasty comment. What is the ROI of social? What if we get sued? Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Norton's Notes

OCTOBER 17, 2014

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition , because they do take time to create, and I believe it helps other to save time to find the best writers. I believe in a bit of technology and science and human interpretation.

Blogging 77

Blogging YouTube Writing Fashion 77

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. Nobody is better at this than journalists.

How To 60

How To Marketing Resources Journalism 60

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR 20/20

APRIL 2, 2019

HubSpot defines sales enablement as: The processes, content, and technology that empower sales teams to sell efficiently at a higher velocity. With snippets, sales can still write their own emails and pull in only what they need— ”we talked about sales enablement, [pull in snippet about sales enablement resources].”. Sales enablement.

Enterprise 84

Enterprise Data Examples Marketing 84

Sword and the Script

JUNE 27, 2017

Typically, you’ll find this in marketing shops where the person or people writing the plan are not the same as those responsible for executing the plan. Few are the buyers willing to part with six or seven figures on enterprise technology because a vendor wrote a blog post.

Content Marketing 70

Content Marketing B2B Marketing Leadership 70

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Flatiron Communications

MARCH 25, 2015

I blog mostly to help aspiring PR professionals ramp up faster and laypeople better understand what goes on behind closed doors. In a few weeks, I’ll celebrate mark a decade of blogging. “ Adventures in Consumer Technology ” now has 10,000+ followers and scores of tech-savvy contributors.

Content Marketing 28

Content Marketing Marketing Enterprise YouTube 28

Sword and the Script

JUNE 21, 2016

He wrote those words around 2010 or so and published his remarks on a blogging platform called Posterous. For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. Posterous that has long since shuttered. Press Releases as Tools of Strategic Comms.

Insurance 67

Insurance Insurance B2B Corporate 67

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Benefits of a framework for managing risk & examples | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48