article thumbnail

Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million in print and 3 million online subscribers.

Marketing 108
article thumbnail

Traditional PR Evolves: What You Need to Know

Bianchi Biz Blog

Assets like your website, paid ads, blog posts and videos tend to be perceived as more promotional, so your reader / viewer may subconsciously discount the claims in this content. Media coverage carries the unmatched credibility and authority of an implied endorsement from an objective third party media outlet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

I don’t blame him, the education of marketing in the U.S. Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Be sure to think about sharing ideas that aren’t just links to blog posts, for example.

Media 103
article thumbnail

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Content shapes a personal brand.

article thumbnail

Last Night a Blog Post Changed My Life

ZudePR

But latterly, after finishing my education, getting a job/mortgage/pension/kids I’d gotten out of the habit. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). If I really like a post, I print it out, highlight the best bits, and make notes in the margin. Then move on.

article thumbnail

The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.

article thumbnail

2022 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58