Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It Be sure to check out her blog and grab a copy of her $3.99 Right where it counts! What am I talking about?

Blogging 194

Blogging Agency Social Media Content Marketing 194

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Align Social Media Shares with Published Content.

How To 0

How To Content Marketing Conference Analytics 0

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. I’d also suggest adding social media feeds to it. But what about your online newsroom? If you don’t have these items in yours, it might be time to beef it up.

How To 242

How To Survey Resources Social Media 242

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

Rock the Status Quo

SEPTEMBER 22, 2014

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). Digital PR Blogging content marketing Social Media' Not too bad. I can live with that.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m. runs to the airport with boxes of physical media kits before the last FedEx flight left. The endless media pitch calling and subsequent rejections were exhausting.

Agency 88

Agency Energy Crisis Management Industry 88

PR for Anyone

SEPTEMBER 8, 2022

It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! So here are some ideas of what to do with your most recent media appearance.

Media 130

Media YouTube Video Interviews 130

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. They created a Women’s Guide to Retirement Planning booklet – available for download. This is a good article on the difference.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Recommendations suggesting contacts to pitch. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Media relations isn’t sales.

Media Relations 110

Media Relations Media Survey Pitching 110

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. The tips below highlight some key areas to consider when pitching as a guest blogger.

Pitching 40

Pitching How To eBook Blogging 40

Cision

SEPTEMBER 16, 2016

Blogs are the “new” news outlets. Blog about a topic that your service, product or organization helps address. If you are a car salesperson, you can blog about the best time to purchase a car or 10 ways to spot a tricky salesperson. Get Social. In case you haven’t already, boost your social media presence!

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

YouTube 130

YouTube Video Industry How To 130

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”.

Tools 99

Tools Survey Pitching Analytics 99

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Blog about the coverage. Explain more in a blog post and post to your site.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Luckily, hundreds of online templates are available to download free, or you can create your own document.

Pitching 134

Pitching Interviews Video Report 134

Beyond PR

AUGUST 24, 2016

While social media may have once been viewed by news media as another way to drive clicks to articles, Cision’s latest Global Social Journalism Study reveals that social media use by journalists goes far beyond publishing and promoting content. .

Social Media 40

Social Media Study Media Groups 40

Solo PR Pro

DECEMBER 8, 2020

This might include drafting pitches or press releases for the media, writing articles for the company website or guest blogs or creating social media posts. Download our Timeline Template and Sample Timeline to get started today ! Message distribution. This stage of your timeline may (read: should!)

Social Media 68

Social Media Pitching Writing Measurement 68

Critical Mention

JANUARY 8, 2019

Develop your own pitch style. There are hard-fast rules to press releases: do not download them from a template and do not send a mass email blast. And remember, a journalist liking your pitch is just the first step. Distributing pitches are less complicated than choosing the right distribution channels.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Truescope is an Australian-based startup focused on media monitoring. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

APRIL 11, 2017

A pitch is certainly a staple way of getting the word out, but email inboxes are crowded. Owned media channels, such as corporate blogging , are excellent alternatives. In addition, the public nature of blogging means your brand is behind those words, which matters in attributing sources. Give our services a try.

Report 70

Report Media Survey Pitching 70

Sword and the Script

AUGUST 4, 2020

The reports offer “demographic and firmographic data” on readers and “top-of-funnel metrics like click-through data, social media engagement, multimedia plays and document downloads.” c) What makes a great pitch? Cision announced “ premium visibility reports ” for press release distributions through PR Newswire.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

JUNE 7, 2022

Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., along with a validated media contact database,” according to the press release. The full report is ungated and freely available for download. earned $13.9

Software 85

Software Internal International Pitching 85

Prohibition

SEPTEMBER 28, 2021

The whitepaper looks at the future of business in Yorkshire and the challenges that start-ups are currently facing, and our video was geared towards offering some great advice to local businesses to help promote the wider paper and encourage downloads. It’s way more fun than it sounds – we promise! We headed down to Harrogate Town A.F.C

Video 62

Video Education B2B Local 62

Public Relations Sydney

OCTOBER 12, 2014

You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media. Social Media Social media is a cost-effective way to communicate with supporters, sponsors and people who will benefit from the charity.

Case Study 90

Case Study How To Study Pitching 90

Cision

NOVEMBER 11, 2016

Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!) These devices have to be as glitch-free as possible at the outset since any negative review, even on a tiny blog, can cause an upset. How can brands keep up? Simply: do they work? Become a Headline Hero.

Communications 253

Communications Data Local Survey 253

Stephen Waddington

NOVEMBER 21, 2017

You can download or stream the podcast via Libsyn or subscribe via iTunes. I’ve published an article and deck about the outlook for public relations and social media in 2018. The panel will assess the extent to which resource-starved media organisations are equipped to serve society. We received almost 100 pitches.

Local 61

Local Twitter Blogging Social Media 61

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. Photo courtesy of Pexels. By Polly Winograd Ikonen, LCI. Why is that? Pay attention to the news cycle. .

Media Relations 52

Media Relations Media Sports Report 52

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012. And in 2011, there were seven blog posts on the campaign that had been tracked. The timeframe. That’s a lot !

Case Study 102

Case Study Internal International Study 102

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

Public Relations Sydney

DECEMBER 7, 2014

Capitalise on holiday themes If appropriate for your business, consider creating articles, images, blog posts or media releases that can capitalise on the holiday season. Discussing a topical issue such as Christmas is likely to increase audience attention as it is front of mind for media and audiences alike.

eBook 90

eBook Newspapers Social Media Pitching 90

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Align Social Media Shares with Published Content.

How To 75

How To Content Marketing Conference Analytics 75

Solo PR Pro

MARCH 30, 2021

Three main drivers are behind my A+ rating for Clubhouse for PR professionals: media insight, networking and business development. Refine pitches and discover media nuggets. I’ve been in a few rooms where conversation around events has even allowed me the opportunity to workshop a pitch in real-time with other PR pros.

Pitching 72

Pitching LinkedIn Report Twitter 72

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 60

Pitching Measurement Writing Twitter 60

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120