Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. For every story I tell, I look at how it affects the consumer – what is that humanistic element?

Automotive 93

Automotive Meeting Report Journalism 93

Burrelles Fresh Ideas

APRIL 2, 2024

The specific media outlets that American adults trust vary some by political party, but large mainstream outlets have all seen strong upward swings, according a recent Morning Consult poll. And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 103

Media Radio Print Newspapers 103

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. These journalists spend little time on social media relative to their peers.

Journalism 258

Journalism Social Media Study Comparison 258

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. consumers say they are suspicious of news content. On social media platforms, skepticism is far greater, as it should be. The public values journalism, and people are moving to media channels they trust.

Mobile 100

Mobile SEO Reputation Web 100

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. Getting Started with Earned Media is Simple.

Strategy 257

Strategy How To SEO Engineering 257

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. Media Training. Data Journalism. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 98

Strategy Publicity Media Video 98

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Equilar spends 90% of our marketing and communications efforts on earned media. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Think about how much work that is: try writing a blog post every day – then add two more. The Wall Street Journal 80%. TechCrunch 85%.

Study 172

Study Communications Survey Pitching 172

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 98

Survey Industry Leadership Study 98

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. Data-driven stories support truth in media.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation.

Journalism 52

Journalism Training Consumer Tools 52

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% that’s written like journalism.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. The proliferation of independent, digital-first media properties has occurred so rapidly that it has become virtually impossible to keep up with, and just as hard to discern between reputable news sources and everything else.

Media 268

Media Data Google Report 268

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? The Media Polarisation Model (Version 1).

Interviews 59

Interviews Media eBook Journalism 59

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. That’s the reason consumers and professionals are turning to online communities. “I see a few things. The good news?

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Media relations only gets harder. 75% of PR pros say media relations is getting harder. That is, yes. Top tactics in PR and comms.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Source: Digital Journalism 1 Ling, R. Doctor Spin | The PR Blog. Confirmation Bias in Organisations Confirmation bias exists everywhere, not just in the media.

Media 52

Media eBook Viral Construction 52

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. While journalism continues to shrink, PR will continue to grow.

Writing 120

Writing Engineering Journalism Analytics 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Regardless of degree or background, with the right skills, you can get a job in public relations.

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Keep learning: Guidelines change.

Media Relations 40

Media Relations Media Local Healthcare 40

Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. But what of its future asks Jessica Pardoe in this guest blog. We consume news through TV, mobile apps, PC and social media. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule.

Print 60

Print Newspapers Media Advertising 60

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience.

Strategy 76

Strategy eBook Consumer Fashion 76

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She’s just getting started in her social media marketing career, but I can see a path of growth and opportunity for her at Affinity in the months ahead.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

SEPTEMBER 26, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. These journalists spend little time on social media relative to their peers.

Journalism 63

Journalism Social Media Study Comparison 63

Beyond PR

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. Getting Started with Earned Media is Simple.

Strategy 64

Strategy How To SEO Engineering 64

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 104

Survey Marketing B2B Content Marketing 104