Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Director, Global Corporate Communications, Mimecast. What’s the secret to success? Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

Communications Conversations

JUNE 6, 2017

And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. And typically it rests of the shoulders of corporate communications and PR teams. And that’s a problem–specifically for us, as communicators–for three big reasons: 1–Employees want to be led. It’s easier.

Employee 60

Employee How To Survey LinkedIn 60

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Incorporating values for true social impact Modern high-spenders are conscious consumers. Remember, they’re not just customers, they’re potential friends.

Strategy 78

Strategy Brand Branding Product Launch 78

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Everyday Consumers Have a Lot of Impact. Overall, consumers had the highest impact globally on other consumers.

Consumer 65

Consumer Corporate Employee Social Media 65

5W PR

MARCH 15, 2023

Highlighting the day-to-day operations of the company, its employees, and its values can help build a personal connection with the audience. Brands can share photos and videos of employees at work. They can share company events or activities, and their corporate social responsibility initiatives.

Social Media 88

Social Media Media Education Survey 88

5W PR

JUNE 5, 2023

Sustainability has become a key issue for consumers and businesses alike in recent years. Meeting Consumer Expectations Consumers are becoming increasingly environmentally conscious. This strategy will also allow brands to start building stronger relationships with the consumers.

Brand 88

Brand Branding Reputation Consumer 88

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Educate the market and modify perceptions. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits. ” The piece created a stir, and many others quickly covered the story.

Leadership 282

Leadership Social Media Trends Facebook 282

Presspage

FEBRUARY 8, 2024

How to integrate ESG metrics into corporate communication and investor relations Now that we’ve outlined the impact that ESG reporting can have on building positive relationships with your investors, it’s worth diving into how this process can be implemented. From investors to employees, everyone's demanding action.

Report 109

Report Government Financial Trends 109

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Communications Conversations

NOVEMBER 22, 2022

That’s almost an exact quote from a famous memo he sent to employees years ago (see below). It really wasn’t until I started my blog that my writing took off. 1,500 blog posts later, I’m a much better writer–and thinker. And, it’s much easier to consume than longer paragraphs and chapters.

Writing 88

Writing Social Media Newspapers Media 88

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? More of a consumer audience? Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stern + Associates

NOVEMBER 13, 2023

But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. Political backlash has made it less prominent; but investors and consumers are still pressing companies on it anyway. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 117

Trends Communications Conference Leadership 117

NewsWhip

JUNE 22, 2023

Sounds time-consuming, right? Regular readers of this blog might remember we used to go through and manually categorize the top 250 articles and use that as the basis for our observations. Disney announced it would no longer be moving forward with a new employee camp in Florida , and its continuing battle with Gov. Not anymore.

Google 88

Google Twitter Publicity Media 88

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Landis PR

DECEMBER 12, 2022

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. For the original blog, please visit here. 90% of consumers care about sustainability when buying goods and services. Photo courtesy of Pexels. The move will set them up as individuals or companies for success.

Financial 52

Financial Government Storytelling System 52

Cision

MAY 26, 2017

Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. Blog about it. Blogging is a great way to show how invested you are in the cause. Build a community.

Blogging 150

Blogging Community Retail Consumer 150

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. The focus is on creating compelling messages that encourage consumers to purchase. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Communications Conversations

MARCH 7, 2017

It’s usually full of great content many people use in blogs, e-newsletters, and client recommendations throughout the year. At least, that’s always been my take (Note: I am not an Edelman employee nor have I ever worked for or with Edelman). But, don’t forget, it is a sales tool. But yet–there it is.

Financial 80

Financial Employee Corporate Education 80

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245

Publicity Public Affairs Agency Corporate 245

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures.

Survey 86

Survey Measurement Employee Retail 86

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 99

Survey Industry Leadership Study 99

Sword and the Script

AUGUST 20, 2019

We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. Employees are a critical piece to any organization’s success and yet one that is often taken for granted, overlooked or shuffled along. When you have engaged employees, you have happy customers.

Employee 89

Employee Internal International Training 89

Communications Conversations

OCTOBER 22, 2014

Conducting a content audit, identifying your content resources (I blogged about that last week). Goal: Employee recruiting. Goal: Shaping perceptions with employees. But, the beauty of what Ahrednts is doing here is that she’s also shaping existing Apple employee perceptions. Developing content. Did it work?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. This is where PR excels. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61