NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) by keeping content fresh, fun and culturally relevant.

Social Media 84

Social Media Trends Viral Media 84

PReview: A Blog by NewsVoir

DECEMBER 24, 2021

Just one odd image or video goes viral on social media and the reputation of a brand will be a question. Explained appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals. Today, we are living in a world where social media has the power to influence our daily life.

Crisis Management 75

Crisis Management Crisis Publicity Viral 75

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 126

Social Media Ethics Trends Viral 126

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

David PR Group

MAY 26, 2017

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength.

Reputation 44

Reputation Policies Web Employee 44

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners. Tired of hearing about Uber? United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Here are five ways that your company and brand should prepare for a PR crisis. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. ugc campaign, user generated posts, ugc campaigns, social platforms User generated content is any content that is created by users, rather than by a brand or business. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. By monitoring trending topics in your industry, you can manage your brand’s reputation. 2) Where is the topic going viral? 3) Can your brand add value to the conversation?

Trends 61

Trends Viral Analysis Crisis 61

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below. How do you come up with ideas?

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. It’s easier than ever to do this by using a WordPress blog or a Medium site. And don’t forget to publish this content out to social media!

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. It’s easier than ever to do this by using a WordPress blog or a Medium site. And don’t forget to publish this content out to social media!

Media 40

Media Viral SEO Engineering 40

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. Videos reach a wide audience and communicate your brand’s story effectively through various social channels. SCHEDULE A DEMO.

Social Media 62

Social Media Video How To Media 62

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. I mean, there’s a couple recent, I mean, one brand, and this is all public that we work with last year was Invisalign. Bryan: Yeah. Bryan: Yeah, I mean, definitely.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Are you aiming to create brand awareness of your website or products?

Engineering 128

Engineering Writing Social Media Report 128

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits.

How To 61

How To Media Crisis Crisis Management 61

PR in High Definition

SEPTEMBER 27, 2021

Whilst it may be tempting for businesses to focus on comms demonstrating growth, success, and innovation, it must be balanced with authentic stories highlighting the impact and human side to your brand. The power to bounce back is more paramount than ever, especially how we set forth with this ability.

Viral 62

Viral Crisis Industry Reputation 62

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 83

Social Media Pitching Media LinkedIn 83

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

David PR Group

AUGUST 17, 2017

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. Delta left me unceremoniously stranded in New York City back in April — but that was a topic of a prior blog post. –John.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations.

Data 60

Data SEO Engineering Strategy 60

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 60

Social Media Pitching Media LinkedIn 60

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

SEPTEMBER 20, 2019

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand.

Marketing 48

Marketing Social Media Instagram Advertising 48

Onclusive

MARCH 24, 2022

Welcome back to our blog series on Demystifying PR Measurement! Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

Measurement 396

Measurement Data Hotels Viral 396

Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. That means they are circulating via email and internet blogs at lightening [sic] speed. ” So, how did it all happen? No harm intended. The crazy part? Not sure how they got it.

Social Media 111

Social Media Reddit Media Facebook 111