Expert insights. Personalized for you.
Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. Blog usage more than tripled since its all-time-low of 21% in 2015. The steep jump in corporate blogging may seem to contradict recent digital marketing trends. MORE
Looking for that next thing to give your personal brand a leg up? Using video for personal branding has helped many people to expand their brand and reach more audiences. Because of how vital it is to my personal brand. And results show that video is being consumed at an unprecedented rate. It is predicted that by 2021, consumers will spend an average of 100 minutes per day watching online videos ! 6 Ways to Use Video for Personal Branding. MORE
Here are the top blogs and websites every PR pro should know: The Skimm This one’s all about the newsletter. PRSay PRSay is the blog of the largest U.S. L2inc L2inc Daily Insights covers the PR industry with an emphasis on brands and how they’re competing in the market. Now that China’s consumer market is growing, there are also posts that cover Chinese trends and consumer technology innovations. MORE
For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media. Cision blog. MORE
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Sure, reaching consumers offline can be more difficult than launching a digital campaign. We live in a digital world. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. MORE
For today’s marketers, it’s figuring out what the next big consumer trend will be. Whomever gets ahead of the wave will reap tons of success as well as revenue if it happens to fall within the purview of their brand. The first place is the brand’s social feed. MORE
Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Define your brand’s “type.” One brand competes on price, one tugs at emotions, while another uses fear as a motivator. The same goes for a brand courting a customer. MORE
Nothing excites people quite as much as two of their favourite brands coming together to create something new and exclusive. However, creating effective brand collaborations is a lot easier said than done. The trick, of course, is to create brand collaborations that will get traction with the press but also get people talking about a topic, long after the original story appears. As each respective client offers these workout options, the brand synergy was immediate. MORE
Would you ask a room full of toddlers to read the top five food blogs for their perspectives on the FDA’s guidelines for sugar intake as a way to sway them into eat their veggies? How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. Pay attention to how other brands are messaging – what else is competing for attention? MORE
In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even though every brand has a purpose, not all brands know how to effectively communicate their vision, voice and values to consumers. Brand PR Business MORE
That's changed: Thanks largely to millennials, the company recently refreshed its brand. This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. There's a lesson to be learned here: To stay competitive, any entrepreneur or business leader has to consider the many challenges of a constantly evolving business landscape, including his or her company's demographics and consumer trends. MORE
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. MORE
After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. MORE
Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant. Reputation has always mattered. MORE
Whenever a wine brand decides to introduce a brand new line of wines, it can mean a lot of new business for the winery. This is also a great opportunity to get new customers interested in the brand’s products or services and interact with the brand itself. MORE
But let's not allow that to detract from your personal brand. With that in mind, let's look at some personal branding tips that will help you to succeed in 2021 and beyond. But first, why should you even care about building a personal brand? Why Personal Branding Is Important. MORE
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient. MORE
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer. The first step in taking advantage of the direct to consumer model is understanding what it is that makes this sales model so effective. MORE
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. A recent example of this is the upscale British fashion brand, Burberry. MORE
Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right. The press still remains influential in building a brand. MORE
Consumers are hungry for content—and in today’s digital landscape, there’s no shortage to feed their appetites. Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Here are four ideas for moving past boring and making a splash with your organization’s blog: 1. MORE
Here are the top blogs and websites every PR pro should know: The Skimm. PRSay is the blog of the largest U.S. L2inc Daily Insights covers the PR industry with an emphasis on brands and how they’re competing in the market. Now that China’s consumer market is growing, there are also posts that cover Chinese trends and consumer technology innovations. The sassy editorial tone and well-researched reporting make this blog an essential read. PR Week blog. MORE
Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Business Insights MARKETING Media PR Agency Strategy MORE
Rather, they should be writing compelling blog content to advance their business and personal interests. Below are five reasons why organizations should embrace the CEO blog: 1. If your goal is to be a customer-facing and customer-focused organization, a CEO blog can create a public face for a company. Blogging explains your vision to multiple audiences. RELATED: Find your brand voice, become a media outlet, and produce great stories. ]. MORE
These young consumers, however, come with their own set of rules, which marketers must learn in order to connect with them. Millennials want relationships with brand managers. Marketers are failing to reach millennial consumers, because they don’t invest adequate time into building genuine relationships with them. According to a recent survey, only 1 percent of millennials said a compelling advertisement would make them trust a brand. Connect through blogging. MORE
In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. About one-fourth (26%) of consumers said AR led them to think a brand was technically savvy, higher than artificial intelligence (19%), facial recognition (18%), chatbots (6%) and cryptocurrency (4%), Mobile Marketer reported. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings. MORE
It’s one of the most important factors that influences buyer decisions, but how do you establish or strengthen your brand’s credibility? Establish your brand’s tone and voice. Voice is the way your brand consistently relates to its customers and other audiences. Hubspot’s About Us video speaks of its company culture and how the company strives to empower brands. Determine your brand’s tone and voice by examining your audience personas. MORE
The popular photo-sharing app now offers users tools for buying products directly from their favorite brands. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention. Instagram is introducing features that will help brand managers make the most of this sea change. MORE
Ideally, getting the brand’s customers into a zone and feeling they got value from the product are the best of both worlds. It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. MORE
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. The point of this blog is to give you a high-level insider’s view. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5 Generally, consumer clients are looking to reach consumers. MORE
Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd. Despite these challenges, here are a few ways your brand can get the most out of social media: Tailor your messaging for different platforms. MORE
It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team. Truly become your brand when you’re online and engaging with fans. Is your brand serious, funny, goofy, witty or sweet? It’s imperative to reflect your brand’s voice in each and every online interaction. Social media managers should know what the brand is, what it stands for and what is or isn’t appropriate to say. MORE
AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative that your brand wants to convey, along with a brief message that is unified and concise, is key to your success. The post How to Use AI to Build a Brand Narrative appeared first on AirPR. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. MORE
With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business. Compared to other industries, consumer electronics is unusually large. MORE
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S. MORE
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETINGRecently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. MORE
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Pick one differentiating facet of your brand and focus on it consistently.”. MORE
Brand Confusion : In keeping with the prior point, brands carefully choose their spokespeople and dozens of other identity-defining elements in order to position themselves precisely where they’d like to be in consumers’ minds relative to the competition. MORE
Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Lyft detailed its effort to help voters get to the polls in a blog post. Would a free cookie persuade you to vote in the 2018 midterm elections? Some are offering freebies and discounts; others are just giving words of encouragement. MORE
Ronn Torossian
APRIL 18, 2019
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETINGRecently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.
Business Wire
NOVEMBER 30, 2020
Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant. Reputation has always mattered.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ronn Torossian
JULY 28, 2018
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. A recent example of this is the upscale British fashion brand, Burberry.
Ronn Torossian
APRIL 29, 2019
Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Business Insights MARKETING Media PR Agency Strategy
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
Ronn Torossian
DECEMBER 29, 2015
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient.
|
5W PR
NOVEMBER 17, 2020
Ideally, getting the brand’s customers into a zone and feeling they got value from the product are the best of both worlds. It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand.
PR Daily
MARCH 16, 2018
For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media. Cision blog.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
Glean.info Blog
NOVEMBER 23, 2020
Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. Blog usage more than tripled since its all-time-low of 21% in 2015. The steep jump in corporate blogging may seem to contradict recent digital marketing trends.
PR Daily
NOVEMBER 6, 2018
Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Lyft detailed its effort to help voters get to the polls in a blog post. Would a free cookie persuade you to vote in the 2018 midterm elections? Some are offering freebies and discounts; others are just giving words of encouragement.
|
|
5W PR
JANUARY 29, 2021
Whenever a wine brand decides to introduce a brand new line of wines, it can mean a lot of new business for the winery. This is also a great opportunity to get new customers interested in the brand’s products or services and interact with the brand itself.
Shift Communications
OCTOBER 13, 2016
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. The point of this blog is to give you a high-level insider’s view. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5 Generally, consumer clients are looking to reach consumers.
Action PR
MAY 24, 2019
Nothing excites people quite as much as two of their favourite brands coming together to create something new and exclusive. However, creating effective brand collaborations is a lot easier said than done. The trick, of course, is to create brand collaborations that will get traction with the press but also get people talking about a topic, long after the original story appears. As each respective client offers these workout options, the brand synergy was immediate.
Onclusive
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Pick one differentiating facet of your brand and focus on it consistently.”.
PR Daily
DECEMBER 10, 2019
It’s one of the most important factors that influences buyer decisions, but how do you establish or strengthen your brand’s credibility? Establish your brand’s tone and voice. Voice is the way your brand consistently relates to its customers and other audiences. Hubspot’s About Us video speaks of its company culture and how the company strives to empower brands. Determine your brand’s tone and voice by examining your audience personas.
Cision
MAY 31, 2017
After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos.
5W PR
APRIL 9, 2019
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Sure, reaching consumers offline can be more difficult than launching a digital campaign. We live in a digital world.
5W PR
DECEMBER 5, 2018
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer. The first step in taking advantage of the direct to consumer model is understanding what it is that makes this sales model so effective.
PR Daily
NOVEMBER 27, 2019
In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. About one-fourth (26%) of consumers said AR led them to think a brand was technically savvy, higher than artificial intelligence (19%), facial recognition (18%), chatbots (6%) and cryptocurrency (4%), Mobile Marketer reported. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings.
Shift Communications
JANUARY 21, 2016
Would you ask a room full of toddlers to read the top five food blogs for their perspectives on the FDA’s guidelines for sugar intake as a way to sway them into eat their veggies? How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. Pay attention to how other brands are messaging – what else is competing for attention?
Mindful Marketing
OCTOBER 17, 2020
Brand Confusion : In keeping with the prior point, brands carefully choose their spokespeople and dozens of other identity-defining elements in order to position themselves precisely where they’d like to be in consumers’ minds relative to the competition.
PR Daily
NOVEMBER 9, 2016
It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team. Truly become your brand when you’re online and engaging with fans. Is your brand serious, funny, goofy, witty or sweet? It’s imperative to reflect your brand’s voice in each and every online interaction. Social media managers should know what the brand is, what it stands for and what is or isn’t appropriate to say.
Cision
AUGUST 12, 2015
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015.
5W PR
FEBRUARY 4, 2019
Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right. The press still remains influential in building a brand.
Ronn Torossian
JUNE 17, 2016
In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even though every brand has a purpose, not all brands know how to effectively communicate their vision, voice and values to consumers. Brand PR Business
5W PR
MARCH 27, 2017
With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business. Compared to other industries, consumer electronics is unusually large.
Onclusive
NOVEMBER 1, 2017
AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative that your brand wants to convey, along with a brief message that is unified and concise, is key to your success. The post How to Use AI to Build a Brand Narrative appeared first on AirPR.
PR Daily
JUNE 20, 2019
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S.
PR Daily
NOVEMBER 7, 2017
Consumers are hungry for content—and in today’s digital landscape, there’s no shortage to feed their appetites. Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Here are four ideas for moving past boring and making a splash with your organization’s blog: 1.
PR Daily
MARCH 20, 2019
The popular photo-sharing app now offers users tools for buying products directly from their favorite brands. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention. Instagram is introducing features that will help brand managers make the most of this sea change.
PR Daily
DECEMBER 12, 2018
Here are the top blogs and websites every PR pro should know: The Skimm This one’s all about the newsletter. PRSay PRSay is the blog of the largest U.S. L2inc L2inc Daily Insights covers the PR industry with an emphasis on brands and how they’re competing in the market. Now that China’s consumer market is growing, there are also posts that cover Chinese trends and consumer technology innovations.
5W PR
DECEMBER 11, 2018
Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd. Despite these challenges, here are a few ways your brand can get the most out of social media: Tailor your messaging for different platforms.
PR Daily
AUGUST 17, 2015
Rather, they should be writing compelling blog content to advance their business and personal interests. Below are five reasons why organizations should embrace the CEO blog: 1. If your goal is to be a customer-facing and customer-focused organization, a CEO blog can create a public face for a company. Blogging explains your vision to multiple audiences. RELATED: Find your brand voice, become a media outlet, and produce great stories. ].
B2B PR Sense
JUNE 25, 2020
Looking for that next thing to give your personal brand a leg up? Using video for personal branding has helped many people to expand their brand and reach more audiences. Because of how vital it is to my personal brand. And results show that video is being consumed at an unprecedented rate. It is predicted that by 2021, consumers will spend an average of 100 minutes per day watching online videos ! 6 Ways to Use Video for Personal Branding.
PR Daily
OCTOBER 26, 2017
That's changed: Thanks largely to millennials, the company recently refreshed its brand. This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. There's a lesson to be learned here: To stay competitive, any entrepreneur or business leader has to consider the many challenges of a constantly evolving business landscape, including his or her company's demographics and consumer trends.
5W PR
FEBRUARY 17, 2021
For today’s marketers, it’s figuring out what the next big consumer trend will be. Whomever gets ahead of the wave will reap tons of success as well as revenue if it happens to fall within the purview of their brand. The first place is the brand’s social feed.
PR Daily
AUGUST 24, 2016
These young consumers, however, come with their own set of rules, which marketers must learn in order to connect with them. Millennials want relationships with brand managers. Marketers are failing to reach millennial consumers, because they don’t invest adequate time into building genuine relationships with them. According to a recent survey, only 1 percent of millennials said a compelling advertisement would make them trust a brand. Connect through blogging.
B2B PR Sense
NOVEMBER 27, 2020
But let's not allow that to detract from your personal brand. With that in mind, let's look at some personal branding tips that will help you to succeed in 2021 and beyond. But first, why should you even care about building a personal brand? Why Personal Branding Is Important.
PR Daily
DECEMBER 11, 2017
Here are the top blogs and websites every PR pro should know: The Skimm. PRSay is the blog of the largest U.S. L2inc Daily Insights covers the PR industry with an emphasis on brands and how they’re competing in the market. Now that China’s consumer market is growing, there are also posts that cover Chinese trends and consumer technology innovations. The sassy editorial tone and well-researched reporting make this blog an essential read. PR Week blog.
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