Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. Something I work with college students on regularly is their personal brand. This is one of my favorite times to pitch television. We all have something that would be advice to them.

Pitching 130

Pitching Television Media Real Estate 130

NewsWhip

JUNE 1, 2022

Brands have been called to lead with purpose when it comes to connecting with audiences today, and Mental Health Awareness Month is a time for them to demonstrate that their efforts have real meaning. To be successful at this, brands need to understand how they can be an asset instead of simply jumping on the bandwagon.

Brand 78

Brand Branding Instagram Education 78

ReimaginePR

MAY 9, 2017

She’s a story expert who works both as a PR executive and television writer, helping millions of people engage with harder to understand ideas, brands and campaigns through story. The post Find your Story; Build your Brand! By being part of the audience, you, my friend, are getting one heck of a deal!

Brand 136

Brand Branding Film Television 136

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. But, this is a blog about PR, communications and media relations, so enough about the plot summary. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated.

Media 162

Media Fashion Television Radio 162

Ronn Torossian

MARCH 27, 2018

To learn about a new product, a client would have to see it on television, or advertised on a magazine. The post How Marketing Has Changed appeared first on 5WPR CEO Ronn Torossian Founder's Blog. For many modern customers, it’s hard to imagine what life was like when their grandparents … READ MORE ».

Marketing 210

Marketing Television Advertising Advertising 210

Cision

JUNE 7, 2017

With that I mean guest blogging on high-ranking sites, engaging with influencers and being covered in the media. How to Earn Brand Recognition. In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” It’s a game-changer!

Google 319

Google Reputation How To Television 319

Ronn Torossian

MARCH 20, 2017

While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power. The post Survivor Continues to Live Up to Its Name appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Today, when someone is ousted from a situation, we might … READ MORE ».

Television 199

Television Groups Blogging Brand 199

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

The Hoyt Organization

APRIL 23, 2024

To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand. IF you do it. PR FOR ANYONE.

Publicity 130

Publicity YouTube Advertising Advertising 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. Content shapes a personal brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. PR FOR ANYONE. Anyone can get publicity! as an expert.

Media 130

Media Nonprofit Pitching Television 130

5W PR

AUGUST 31, 2020

Used prudently, GIF’s provide a unique opportunity for a PR specialist to connect brands to their target audience, increase engagement, and make a brand’s message more relatable. Nonetheless, many PR pros don’t use GIFs since they consider them as a humor tool characterized by brief clips from popular television shows.

Product Launch 166

Product Launch Strategy Television Storytelling 166

PR for Anyone

AUGUST 25, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment.

Pitching 130

Pitching Media Insurance Insurance 130

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 108

Marketing Newspapers Print Local 108

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. But is newsjacking still the right move for your brand? When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

Ethics 103

Ethics Trends Social Media SEO 103

Ronn Torossian

JANUARY 11, 2016

In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”. appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The post Digital Video to Kill TV by 2020?

Video 150

Video YouTube Television Radio 150

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. The ability to analyze the effectiveness of branding or creative messaging elements. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago.

Media 221

Media Measurement Analysis Television 221

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies.

Social Media 82

Social Media Trends Viral Media 82

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime. Can you imagine?

Social Media 177

Social Media Media Interviews Instagram 177

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. Connect with Shawna.

Television 52

Television YouTube Pinterest Radio 52

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. For example, a well-known e‑commerce brand invested heavily in link building, believing it would drive its online presence and increase sales. Please support my blog by sharing it with other PR- and communication professionals.

Digital PR 83

Digital PR SEO Engineering eBook 83

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago. Wondering if your marketing measurement platform fits the bill? Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago. Wondering if your marketing measurement platform fits the bill? Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

APRIL 12, 2018

An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. Long-form written content can reinforce the executive’s expertise, thereby elevating the brand’s authority. Blog early and often. Be the host with the most.

Leadership 149

Leadership B2B Tools Conference 149

5W PR

FEBRUARY 7, 2017

A brand will find a celebrity to endorse their products. Then, the brand pays that celebrity, who in turn goes on their social media and mentions the product. Kylie Jenner is one celebrity who posts pictures of herself wearing Fashion Nova jeans, and mentions the brand in her caption for the photos.

Brand 79

Brand Branding Marketing Social Media 79

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

Video 62

Video Infographics Social Media Instagram 62

5W PR

JANUARY 17, 2017

Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media–What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? The post How to Measure PR?

Measurement 90

Measurement How To Television Analysis 90

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2017

We’re talking about long-form thought pieces, well-written blogs posts, and newsletters designed for particular verticals. It’s not necessarily a new idea, but in the age of the entrepreneur-as-brand, it carves out a nice niche for John and offers some lessons for those beginning to build a business and a public image.

Television 189

Television Film Creativity Writing 189

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 93

Marketing Local Crisis Management Internal 93

PR News

APRIL 9, 2019

appeared first on PR News Blog. The post PRNEWS and the Industry Are at an Inflection Point—What’s Next?

Industry 69

Industry Television Advertising Advertising 69

Onclusive

OCTOBER 10, 2017

The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling. Users can now view and analyze global television and radio coverage., Workflow-driven Navigation. Broadcast monitoring.

Software 207

Software Analysis Comparison Trends 207