The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. What are best practices in PR & content marketing measurement?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. Multimedia is a crucial component to impactful modern-day journalism. How long did people spend reading it? Journalists rely on visual assets.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. The internet and social platforms are key tools for storytelling, brand management and connection. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . PR Week Measurement Conference – UK. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Ishmael's Corner

FEBRUARY 24, 2015

A button for Evernote joins Twitter and Facebook on The Wall Street Journal. It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. Misguided Measurement. Uncategorized business communications business storytelling social media ROI' It is hard-lifting.

Measurement 60

Measurement Real Estate Storytelling Journalism 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. It’s underfunded . Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR measurement. Top tactics in PR and comms. It’s also freely available for download as a PDF on SlideShare.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. ContentTECH Summit. Dates: April 8-10, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

AUGUST 11, 2016

Search Engine Journal. Seth’s Blog. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). 3 PR Trends in Tactics, Measurement and Organization. is notoriously difficult to measure.

Survey 103

Survey Media Relations Corporate Communications 103

Onclusive

MAY 10, 2017

Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites.

Trends 150

Trends Publicity Data-Driven PR Government 150

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Embrace storytelling. Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often. Begin with goals, find a metric to measure against them and report. Forget the others.

Healthcare 98

Healthcare Communications Measurement Resources 98

Barokas

JANUARY 9, 2019

Sure everyone wants coverage in the Wall Street Journal, but is a mention there going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers? How do you measure success? Marketing and PR’s impact is notoriously difficult to measure.

Strategy 60

Strategy Media Pinterest Storytelling 60

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You do need the storytelling, relationship building, creative and analytical skills. Start a blog and manage proactive social media around it. More than 150 people turned up and engaged in the conversation.

Google 119

Google Data Government Social Media 119

Presspage

APRIL 11, 2019

Ultimately, a PR strategy is created through storytelling. These goals can be quantitative or qualitative in nature, depending on what is the most reasonable way to measure your success. Regardless of the nature of the goal, keep in mind it should be specific, measurable and assign a deadline for evaluation. ” 2.

Strategy 76

Strategy eBook Consumer Fashion 76

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

JANUARY 18, 2018

In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. We now have the tools to measure earned media from awareness to shopping cart conversions.

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

MARCH 3, 2020

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. The company “never had any relationship with Jumpshot” and “there is no impact to Onclusive attribution metrics,” the company wrote in a blog post. 7) Picks from the PR trades and vendor blogs.

Pitching 78

Pitching Instagram Survey Data 78

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 87

Storytelling Measurement Ethics Web 87

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. 13) Storytelling the hottest trend in PR in 2018. Statistics about content marketing. In many cases, I’ve included a graphic from the original post or study. 42% to maintain or secure additional budget.

Survey 104

Survey Marketing B2B Content Marketing 104

Solo PR Pro

JANUARY 7, 2019

Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Find other keywords to explain and tag your topic, so it aligns with how people search for it.

Trends 45

Trends Google Crisis Management Data 45

Solo PR Pro

AUGUST 18, 2015

If you couldn’t attend the conference in person, check out these summaries of sessions of particular interest to Solo PR Pros, which appeared on the FPRA blog : Solo Success Panel: Kellye Crane, Nate Long, Karen Swim and Ginger Broslat. Scipps School of Journalism at Ohio University. Three Really Is The Magic Number.

Conference 40

Conference Community Small Business Storytelling 40

OnePitch

APRIL 14, 2022

What’s your best tip for measuring PR? We read that you are a strong B2B health writer and storyteller. Interestingly, I initially started my college career with a focus in journalism, and later shifted to public relations/communications after a conversation with one of my advisors. Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

MAY 22, 2018

Second, almost everything is now measurable. Now we’ve got incredibly powerful and granular measurement and analytics tools that tie together all our online efforts and increasingly account for offline efforts as well. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider.

Marketing 62

Marketing B2B Print Technology 62

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe? These fine folk did: Jan.

Conference 66

Conference Measurement Tourism Twitter 66

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. In case you missed #INBOUND19, check out the recap on our blog. Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Remember what got you here.

Marketing 40

Marketing Content Marketing Television Storytelling 40