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3 lessons corporate blogs can learn from personal blogs

Communications Conversations

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109
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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation.

Analysis 195
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Blogging isn't boring — it's impactful

Axia PR

Blogging helps your business grow SEO and generate leads. What’s the first word you think of when you hear the word blogging? Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. Search engines love blogging. Is it boring ?

Blogging 118
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How to Optimize Your Corporate Video for YouTube

ReimaginePR

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. This LinkedIn blog post is a great place to start. There are a few ways you can go about it. #1:

YouTube 156
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Owned Media & The Growth PR Playbook

Onclusive

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. VP of Brand & Corporate Marketing. Speaker Info. Andy Cunningham. Michelle Herman.

Media 370
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06 Top Benefits of Media Training for Corporate Leaders

Mediagraphix PR

Corporate leaders are responsible for their organizations in various ways. One of these ways is representing their organization in front of the public or the media. Some corporate leaders are adept at dealing… The post 06 Top Benefits of Media Training for Corporate Leaders appeared first on MediagraphixPR.