Business Wire

MARCH 2, 2023

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.

Blogging 354

Blogging Media Trends Twitter 354

Business Wire

JUNE 28, 2023

Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.

Social Media 301

Social Media Blogging Media Strategy 301

Business Wire

AUGUST 19, 2020

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

Media Relations 461

Media Relations Blogging Media Journalism 461

Business Wire

OCTOBER 23, 2020

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know? We know, of course, that large-scale closings have been tracked by organizations like The Poynter Institute , especially since the beginning of the pandemic.

Blogging 460

Blogging Pitching Media Course 460

Business Wire

MAY 12, 2021

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? With fewer media outlets than ever before, how are PR pros pivoting and changing the ways they approach media relations in 2021?

Media Relations 415

Media Relations Blogging Storytelling Media 415

Business Wire

MARCH 24, 2022

While big, breaking news stories will always be covered, Black media looks for and amplifies the holes in coverage related to their community. By generating those stories and using traditional, digital, and social channels, Black media puts that news front and center.

Blogging 347

Blogging Media Community Media Relations 347

Business Wire

NOVEMBER 2, 2021

Media relations is an artform. After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist.

Local 354

Local Blogging Pitching How To 354

Business Wire

MARCH 7, 2024

A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences. Press releases have long been regarded as indispensable tools for circulating important news and information.

Measurement 285

Measurement Blogging Analytics Tools 285

Business Wire

MARCH 24, 2021

The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. Smaller newsrooms. Layoffs and furloughs. Soaring news consumption. A global pandemic.

Survey 298

Survey Media Blogging Industry 298

Business Wire

SEPTEMBER 29, 2023

AI-powered language models can churn out text at a rapid pace, which can come in handy for marketers and content producers who need to produce several title ideas, social media captions, and more, in a short amount of time. Artificial intelligence (AI) has made remarkable strides in many fields, including communications and public relations.

Writing 388

Writing Blogging Social Media Publicity 388

Business Wire

MARCH 31, 2021

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey 267

Survey Social Media Reddit Media 267

Ronn Torossian

MAY 10, 2021

It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing. Visit any business site and you are likely to find a blog with tips, reviews, stories and more […].

Blogging 195

Blogging Social Media Marketing Media 195

Business Wire

DECEMBER 10, 2021

There’s a common thread to media relations around the world today: reporters need relevancy. Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S.

Groups 331

Groups Blogging Local Publicity 331

Business Wire

DECEMBER 15, 2021

The digital content marketplace is flourishing – from press releases, to blogs to TikTok to daily newsletters, influencers, online-only media outlets and more – and PR will flourish with it as an integral part of our daily lives. We might be a little biased, but we truly believe that 2022 looks brighter than ever for PR.

Agency 369

Agency Blogging Travel Media 369

Business Wire

JUNE 10, 2021

Business Wire knows that a good reader experience increases the likeliness of message adoption, and that’s why our product and user experience teams work closely with our customers and media contacts to ensure our press release service benefits audiences. This blog post showcases some of our best – and free!

Blogging 398

Blogging Internal International Media 398

Cision

FEBRUARY 25, 2021

If you don’t have these must-haves checked off your list before publishing, a new blog post may not perform as well as you’d hoped. Don’t skip these steps!

Blogging 400

Blogging Media 400

Business Wire

APRIL 14, 2021

Social media updates. Breaking news. Live videos. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 363

Survey Blogging Media Video 363

Business Wire

JULY 16, 2021

The reader experience dominated our popular blog posts for the second quarter of 2021. Business Wire’s top 10 most widely read and shared blog posts for Q2 2021 are featured here.

Blogging 218

Blogging Media Relations Journalism Writing 218

Business Wire

JANUARY 26, 2023

The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 390

Communications Blogging Marketing Technology 390

Business Wire

JANUARY 11, 2021

Creating visuals specifically for media usage is here to stay. If you truly want to get media attention, you must create a new kind of image – an earned media image. What exactly is an earned media image? It’s a content piece made specifically for reporters.

Blogging 291

Blogging Media Report Industry 291

Bianchi Biz Blog

DECEMBER 14, 2023

As the year comes to an end, we’re taking a look at our most viewed blog posts in 2023. Without further ado, here are the top 10 most visited blog posts on our site in 2023 (click to read the blogs): 1. One major exception was a perennial favorite, about the process every PR agency and client seems to hate, the dreaded RFP.

Automotive 101

Automotive Blogging Mobile YouTube 101

Cision

OCTOBER 29, 2020

Have you committed one of these 7 blog killers? Being a serial writer is a demanding and mysterious craft.

Blogging 436

Blogging How To Media 436

Business Wire

JANUARY 22, 2021

Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more. For many companies, this provides exciting opportunities to enter into new markets faster than ever before. But increasing brand visibility in unfamiliar markets is not always easy.

Internal 517

Internal International Blogging Local 517

Cision

FEBRUARY 27, 2020

The same content may not resonate with audiences on different social media platforms. So what works for each one?

Social Media 270

Social Media Blogging Media 270

Business Wire

APRIL 1, 2020

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

Media Relations 336

Media Relations Blogging Media Crisis 336

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

Cision

OCTOBER 14, 2021

New to blogging? These sites are full of online blogging courses to help you hone your skills.

Course 156

Course Blogging Media 156

Business Wire

FEBRUARY 8, 2022

Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation. Mainstream journalism is in free-fall—or so the headlines warn us.

Journalism 414

Journalism Blogging Report Industry 414

Axia PR

APRIL 9, 2023

Blogging helps your business grow SEO and generate leads. What’s the first word you think of when you hear the word blogging? Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. Search engines love blogging. Is it boring ?

Blogging 118

Blogging SEO Engineering Resources 118

Prowly

APRIL 11, 2024

If you’re overwhelmed by the sheer volume of time and effort it takes to create media reports, you’re not alone. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […] The post How to Create a Comprehensive Media Report?

Report 104

Report How To Media Data 104

Business Wire

JANUARY 19, 2022

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

Trade Shows 292

Trade Shows Blogging Writing Report 292

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Bianchi Biz Blog

DECEMBER 15, 2022

As 2022 comes to a close, we’re taking a look back and our top blog posts for the year. While our blog is focused on the automotive and mobility public relations space, we found a few trending topics in our most popular posts. You might also be interested in: Top 10 Meet the Media Profiles of 2022. Listen for Yourself.

Automotive 104

Automotive Blogging Mobile Technology 104

Business Wire

MARCH 29, 2023

Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.

Blogging 296

Blogging Writing Consumer Media 296

Sword and the Script

JANUARY 2, 2024

Blogs were raging. Social media was blossoming. And the media landscape was evolving. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. That’s of course what I did.

Blogging 113

Blogging Software B2B Survey 113

Business Wire

JULY 13, 2023

Most PR teams understand that there is a need to create clickable pieces throughout both classic media and modern media , like Instagram and TikTok. Multimedia has become just as important as the text of a release when it comes to conveying a clear and catchy message to the public.

Blogging 261

Blogging How To Instagram Video 261

Business Wire

NOVEMBER 15, 2022

You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. Small business and start-up professionals wear many hats. So it’s no surprise that public relations may be pushed to the back burner.

Small Business 389

Small Business Blogging Customer Service Social Media 389