wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. Mark Schaefer’s grow blog. Buffer blog. Gini Dietrich’s Spin Sucks blog.

Social Media 68

Social Media Blogging Media Airlines 68

David PR Group

AUGUST 14, 2019

Lots of websites look alike, many folks are blogging about the same topics (except me), and each day it becomes harder and harder to showcase your business creatively. Today, I want to suggest beefing up your use of case studies in your marketing. Here are a few key things to think about when creating case studies: Find a hook.

Case Study 57

Case Study Study Marketing Financial 57

Shift Communications

JULY 19, 2017

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations.

Case Study 118

Case Study Crisis Management Crisis Study 118

PR 20/20

SEPTEMBER 29, 2020

Early posts on Marketing AI Institute’s blog. Building a media property starts with market fit. Content creation : Blogging and gated content were built on HubSpot. Social media : All social media marketing ran through HubSpot. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? Read the full case study. As a result, Monster increased the inclusion of key soundbites and spokespersons in their media coverage by up to 54%. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Deirdre Breakenridge

JULY 9, 2018

If you have to read a case study, what ideas could your client take from it? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. If you’re not sure how to start, feel free to use me as a test case!

Social Media 150

Social Media Media Case Study Analytics 150

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Barokas

NOVEMBER 8, 2017

This allowed us to find members of the media who were going to be at the conference presenting on topics like, “Not Another Cannabis Media Panel”, as well as others hosted by High Times , a leading cannabis publication. Step 2: Hit-up social media. Step 3: Pitch, pitch and pitch some more. Not bad for a 24-hour trip!

Case Study 74

Case Study Study Conference Banking 74

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Communications Conversations

NOVEMBER 1, 2017

Our 100th Social Media Breakfast. Army blog, one of the early and powerful case studies for transparency and authenticity in “corporate” blogging, and a case study I remember well from the early days. Terrorist groups are using social media to organize and grow their numbers.

SMB 99

SMB Social Media Case Study Marketing 99

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. I review a few to-dos with the students and lecture about social media marketing.

Social Media 157

Social Media Media LinkedIn Tourism 157

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Everyone expects PR pros to help with content that is written for the media.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

APRIL 26, 2022

Then, just a few months later, he informed me he was retiring and that UST was looking for someone to fill the social media class he was teaching. I mean, I’m teaching a class in a niche (social media marketing) that literally changes EVERY DAY. We talk about case studies. So yeah, gotta keep up.

Social Media 68

Social Media Media Case Study Travel 68

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012. And in 2011, there were seven blog posts on the campaign that had been tracked. The timeframe. That’s a lot !

Case Study 102

Case Study Internal International Study 102

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Owned Media Owned media is content you’re in full control of.

Media 100

Media Pinterest LinkedIn Case Study 100

Burrelles Fresh Ideas

MAY 28, 2024

Choosing the Right Storytelling Medium Healthcare stories can be shared through various formats, each with its strengths and considerations: Blog posts: Ideal for in-depth narratives and educational health and fitness content. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 79

Healthcare Storytelling Marketing Social Media 79

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Reputation Crisis Communications 195

Norton's Notes

JULY 20, 2016

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. My manager and I form the ‘JCB Social Media team’ Between us, we run JCB’s global pages and provide support to the regions.

Case Study 28

Case Study Social Media Study Media 28

Communications Conversations

AUGUST 28, 2017

Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Who is the team in charge of managing the blog?

Blogging 87

Blogging Handbook Sports Internal 87

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. While you can keep a pulse on what your target publications are covering, your content marketing team can pick up these themes to amplify potential media coverage with blogs, case studies, eBooks and more.

Strategy 195

Strategy Marketing Measurement eBook 195

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. This blog post isn’t meant to pick on anyone, it’s meant to take one professional’s point of view and rebut it with my own. Fear will be your downfall, not social media.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. the eyes of customers or journalists.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Communications Conversations

AUGUST 25, 2015

Now, I don’t toot my own horn very often on this blog. In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge.

Case Study 60

Case Study Study Local Twitter 60

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Communications Conversations

MAY 4, 2016

The Skimmbassador Program may be the best example I’ve seen of an employee social advocacy program. And the organization didn’t use a “social media advocacy software solution” to get it done. Every employee advocacy blog post or article you’ll read will state this claim. I know, BIG surprise.

Case Study 60

Case Study Employee Study Software 60

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

5W PR

OCTOBER 6, 2023

Authenticity and credibility Incorporating customer feedback in product development and PR materials, such as testimonials and case studies, adds an element of authenticity and credibility. Proactive listening Regularly monitor online platforms, social media, and customer service channels to identify emerging trends and feedback.

Consumer 88

Consumer Strategy Case Study Survey 88

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Talking to people is how I made it on this blog! Perhaps a company receives negative backlash on Twitter, or maybe there’s a case study about a recent campaign.

Case Study 224

Case Study Trends Instagram Social Media 224

Deirdre Breakenridge

OCTOBER 30, 2017

I wrote a blog post about how to perform a quick digital audit on yourself, you can find it here. Map out what social media accounts you still have, how you want them to work for you, and how they can be used to reach your target audience. The URL in your bio on your social media accounts should be linked to your website.

Brand 229

Brand Branding Pinterest Instagram 229

Cision

JULY 8, 2016

The temptation to keep scrolling through a social media feed or online newsroom can be hard to fight, especially if you’re can’t find what you’re looking for. A brand’s voice, whether on social, in emails or across blog posts, communicates its personality through messaging. Pro Tip: Leverage your owned media in pitches.

Case Study 192

Case Study How To Media Pitching 192

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. And PR success comes more easily with sales success, case studies, and testimonials from happy customers. This has been happening for some time. It is hard to sell when no-one has heard of you. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177