Agility PR Solutions

JANUARY 13, 2019

A comprehensive new study from data-driven business transformation advisors NewVantage Partners reveals that more than 9 in 10 leading companies (91.6 percent) are increasing the pace of their Big Data and AI investments, with 55 percent of firms investing more than $50 million.

Big Data 81

Big Data Data Study Company 81

Agility PR Solutions

AUGUST 16, 2018

Marketers have long relied on demographic information to identify, get to know, and predict the behavior of their customers. The post Big Data or Big Brother? In a recent discussion paper […]. Will analytics soon assess consumers’ mindset in real time? appeared first on Agility PR Solutions.

Big Data 60

Big Data Analytics Data Consumer 60

Agility PR Solutions

APRIL 4, 2022

Marketing and public relations as a whole now rely to a great extent on information technology. Big data is now the basis of all PR campaigns, and the only way that your business will gather, store and analyze such data is via a cogent IT system. It is thus now critical for a seamless and […].

Big Data 78

Big Data Marketing System Data 78

Stern + Associates

NOVEMBER 29, 2016

For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect. The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. Crunchy leaves, cool, crisp air and, of course, pumpkin spice everything.

Big Data 48

Big Data Data Communications How To 48

Stern + Associates

NOVEMBER 29, 2016

For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect. The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. Crunchy leaves, cool, crisp air and, of course, pumpkin spice everything.

Big Data 48

Big Data Data Communications How To 48

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. Here are 10 of the most eye roll- inducing tech buzzwords and marketing speak that PR folk should try to avoid in 2021. Unique, disruptive, innovative. They can even become obnoxious. .

Big Data 296

Big Data Technology Data Energy 296

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics. Wright, Ph.D.,

Publicity 167

Publicity Social Media Measurement Television 167

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. How long it takes for a category to emerge and go big relates to many factors: is there a real market for this new kind of thing, is it affordable, does it work as promised? Here’s how pros deal with it. Quantum Solace.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Onclusive

AUGUST 10, 2016

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR.

Data 150

Data Big Data How To Engineering 150

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. How long it takes for a category to emerge and go big relates to many factors: is there a real market for this new kind of thing, is it affordable, does it work as promised? Here’s how pros deal with it.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Axia PR

JULY 14, 2020

The year 2020 started with a focus on the latest public relations trends. Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. Handling it all from behind the curtain is an experienced public relations agency.

Big Data 118

Big Data Data Social Media Agency 118

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. PRStudChat. Is AI going to take away jobs? Are robots taking over?

Community 148

Community Big Data Media Resources 148

Agility PR Solutions

SEPTEMBER 13, 2018

New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030. The post Four trends impacting market research by 2030 appeared first on Agility PR Solutions.

Trends 60

Trends Marketing Big Data Internal 60

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. So here is my big prediction for next year.

Trends 135

Trends Marketing Pinterest Social Media 135

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Artificial Intelligence and Big Data.

Trends 120

Trends Communications Big Data B2C 120

The Proactive Report

SEPTEMBER 10, 2014

The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. Google leads on Big Data – with IBM and Microsoft in second and third. Media Distribution and Sentiment. com/technovision.

Report 133

Report Big Data Brand Branding 133

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel.

Analytics 150

Analytics Data Big Data Technology 150

Agility PR Solutions

JANUARY 26, 2023

Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

Privacy 86

Privacy Data How To Big Data 86

Onclusive

MARCH 19, 2019

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. Work cross-functionally with our engineering, sales, and marketing teams to ensure successful customer deployments. Responsibilities. Qualifications.

Engineering 150

Engineering Storytelling Big Data Data 150

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors. to $3.97) per share.

Ethics 261

Ethics Automotive Technology Conference 261

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Marketing Analyst.

Data 117

Data Data-Driven PR Big Data Analytics 117

PR in High Definition

APRIL 28, 2016

Virtual reality (VR) is the next frontier for marketing and public relations. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Product launches.

Social Media 54

Social Media Tools Marketing Enterprise 54

Onclusive

OCTOBER 5, 2016

When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. Often, when a PR professional views data that shows the […]. In-depth analysis and measurement of PR outcomes is a fairly new practice.

Data 270

Data Analysis Measurement Big Data 270

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. We don’t have as much data as our marketing siblings. How augmented intelligence can help enhance our profession. How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? So, you think you’re data-driven….

B2B 60

B2B Data Data-Driven PR Enterprise 60

The Resolution Blog

JANUARY 15, 2018

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products CoverageBook , a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors. With new investors coming on board every day.

Groups 136

Groups Report Software Big Data 136

Onclusive

MARCH 21, 2019

Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone.

Big Data 225

Big Data Data Meeting Measurement 225

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs. We intend to do so via a combination with Capitol Acquisition Corp.

Technology 227

Technology Data Big Data Measurement 227

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. What are some of the key components of a successful marketing strategy? How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? Sometimes trade publications have greater returns due to their highly targeted audiences.

Analytics 170

Analytics Measurement Data Technology 170

Agility PR Solutions

DECEMBER 5, 2019

These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance.

Data 78

Data Big Data Company Marketing 78

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation.

Healthcare 60

Healthcare Big Data Data Retail 60

Offleash

DECEMBER 1, 2021

Just as digital transformation has had a profound impact on the public relations industry (anyone remember mailing out printed press releases?) This new hybrid model allows companies to open their events, content, and networking capabilities to a much broader audience. it has also transformed events. Contact Julie here.

Travel 52

Travel Conference Big Data Print 52

NewsWhip

JUNE 2, 2021

It can inform critical decisions at consumer brands – whether that’s McDonalds understanding the trajectory of public sentiment about political events, or Pepsi spotting real-time cultural trends. . NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models.

Media 88

Media Data Reddit Crisis 88

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160