Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. This graph shows the rise of data in the past decade. Source: Patrick Cheesman Big Data The second trend that is deeply intertwined with the rise of AI, is the rise of big data. contributors.

Technology 115

Technology Big Data Video Data 115

Cision

JANUARY 16, 2017

Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. The genesis of this piece was NPR Morning Edition’s discussion of how Kaiser Permanente and Geisinger Health System use electronic medical records to aggregate patient data to identify trends. Kaiser Permanente. Conclusion.

Data 120

Data How To Retail Ethics 120

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Be sure to include research/data to back up your claims: This can be your own or you can cite someone else’s. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

prTini

NOVEMBER 7, 2014

The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. Get it Done: 35 Habits of the Most Productive People (Infographic). ‘Alex From Target’ and How Meme Marketing Can Work. How Friends Influence Us on Social Media (and What It Means for Marketers).

Pinterest 59

Pinterest Case Study Big Data Infographics 59

PR Breakfast Club

JULY 6, 2015

Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate. Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media .

Data 28

Data Pinterest Social Media Big Data 28

Shift Communications

OCTOBER 31, 2016

Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. Every public relations company that wants to have a long, fruitful, sustainable business should have had at least one person attending IBM World of Watson.

Analytics 60

Analytics Data Analysis Technology 60

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. If they visualized the data in a chart or infographic. Conclusion.

Data 106

Data Meeting Measurement Guidelines 106