Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Reputation Us

AUGUST 14, 2017

DON’T MESS WITH CRISIS. LT Public Relations ‘ Casey Boggs will present at the 4th annual Texas Bankers Association ‘s Marketing Management Conference on Thursday, September 14 in Austin, TX. United , Chipotle, Wells Fargo) and relevant bank examples of damage control. More information is available here.

Crisis 83

Crisis Banking Crisis Communications Financial 83

Stephen Waddington

APRIL 12, 2020

The PRCA has launched an international taskforce of 50+ volunteers to help support members managing their businesses during the crisis. Plan and act now We’re starting to understand the nature and shape of the COVID-19 crisis. Tear up your 2020 financial forecast and plan for these market conditions. Inboxes are backed up.

Crisis 78

Crisis Agency Government Financial 78

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. So often, getting over a crisis is very tough if we rely on common skills or verified knowledge. Acknowledge the problem The biggest mistake at the beginning stages of a crisis is to keep quiet and pretend nothing is happening.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Reputation Us

DECEMBER 10, 2014

Communication is crucial throughout any crisis – including data breaches. Target, Home Depot and a dozen other companies are just a drop in the bucket, all of whom are likely looking forward to putting this year in the rearview mirror. Many organizations look to their IT departments […].

Data 119

Data Banking Crisis Management Financial 119

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Technology 246

Technology Company Banking Education 246

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Good crisis communications teams stay prepared for these kinds of events. But Canadian brands’ swift and decisive reaction to the crisis made sure they, at least, wouldn’t go down with it. . Hockey isn’t just important to Canada — hockey IS Canada.

Brand 148

Brand Branding Sports Crisis 148

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. It’s often confused with crisis management, but while the two overlap, they are distinct. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Solo PR Pro

DECEMBER 15, 2020

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. While many of us implore our clients to prepare in advance for crisis scenarios, how many of us do the same for our own businesses? There are many ways one can, and should , crisis proof your solo business.

Crisis 66

Crisis Insurance Insurance Banking 66

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would!

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Stephen Waddington

JUNE 6, 2020

Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. Organisations focused purely on financial performance have been hit hard by the crisis. He’s equally critical of purpose washing whereby good works are used as a marketing tactic.

Reputation 153

Reputation Financial Case Study Banking 153

Stephen Waddington

APRIL 13, 2022

The actual number accounting for independent food banks is likely to be double. If you’re increasing salaries by five percent in a market where inflation is six percent the impact in real terms is a salary cut. The heat must come out of the employment market however salaries rarely ever go down. Manage all discretionary spend.

Energy 131

Energy Government Crisis Policies 131

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. World Bank forecasts a 5.2 As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. It is in this context that digital marketing gains salience. billion in 2019 to USD 22.3

Brand 135

Brand Branding How To Radio 135

5W PR

OCTOBER 11, 2023

All these concerns underscore the need for companies to maintain a comprehensive business continuity and crisis response plan. Through helping to ensure that companies disclose material cybersecurity information, today’s rules will benefit investors, companies, and the markets connecting them.”

Report 78

Report Company Publicity Banking 78

PRSay

FEBRUARY 18, 2022

I wasn’t really interested in changing jobs, but it seemed like a good idea, every now and then, to get an appraisal — to see what the market is currently paying for a particular skill set — so that my personal pay rate would be appropriately aligned. In my case, it was as a PR writer of thought leadership articles.

Banking 170

Banking Leadership Government Financial 170

Stern + Associates

MARCH 3, 2023

This was a crucial event because Roosevelt, taking office at the height of the Great Depression, amid mass bank failure, home and farm foreclosures and an unemployment rate of about 25%, went on to change the country – and later the world – in ways unprecedented since at least the aftermath of the Civil War.

Communications 106

Communications How To Banking Government 106

Reputation Us

NOVEMBER 28, 2022

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78

Twitter Banking Financial Employee 78

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 59

Radio Pinterest Television Government 59

Stephen Waddington

SEPTEMBER 16, 2020

The team has a great attitude, confidence and a fierce drive to grow out of the crisis. Investing in your own learning has always been important for comms people, but this crisis has made the industry’s pace of change faster than ever, meaning there is more to learn. The next job for us is a marketing overhaul and growth.

B2B 151

B2B Banking Corporate Crisis 151

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Company 120

Company Banking Education B2C 120

PRSay

AUGUST 14, 2020

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. There are banks in the United States and Europe that helped finance the slave trade, and which still exist today. For example, in the U.K.,

Internal 100

Internal International Banking Financial 100

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. Trying to communicate a crisis without a plan is like trying to float a boat with holes.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Social Media.

Strategy 61

Strategy Marketing SEO Social Media 61

Stephen Waddington

SEPTEMBER 29, 2020

But thankfully, our worst fears at the beginning of this crisis have proved to be groundless.,” Talent in flux The human impact of the crisis dominates the responses. Strategic role of PR The strategic role of communications has generally received greater recognition during the crisis. The money from bank loans will run out.

Industry 146

Industry Crisis Government Survey 146

PR in High Definition

MAY 31, 2022

It’s no secret that supply chain issues and the candidate crisis have plagued businesses significantly recently. We’re also seeing a crackdown on Big Tech’s data collection, with the global central bank calling for individuals to be given more control. , but the Firefly team always havs our finger on the pulse.

Technology 62

Technology Banking Government Crisis 62

Reputation Us

APRIL 17, 2019

Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

marketers so much, but in today’s digital environment, everyone is impacted. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Cision

JUNE 28, 2016

The banks are still working to rebuild the trust lost during the financial crisis as they face a competitive threat from newer market entrants. And the newer companies that have entered the market since the crisis are working to establish trust as they navigate the economic cycle and the changing regulatory landscape.

Financial 149

Financial Groups Banking Crisis 149

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Mindful Marketing

APRIL 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing You’re a basketball player whose team just won the NCAA Division I national championship! However, at least one financial markets expert suggests that advantage is exaggerated.

Financial 65

Financial Banking Retail Sports 65

Sword and the Script

JUNE 3, 2020

to push real-time, actionable alerts to market-moving news as it breaks. Let’s say you’re a software company with dozens of competitors in each of your markets globally. has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Deirdre Breakenridge

APRIL 17, 2017

The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Doctor Spin

JUNE 29, 2022

ROI in Marketing vs PR. With the basic PR model in mind, let me make a distinct point: If an organisation invests nothing in marketing, there’s no marketing. With the basic PR model in mind, let me make a distinct point: If an organisation invests nothing in marketing, there’s no marketing.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. A new era of crisis communication is upon us.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Improvements included: A thoughtful weekly roundup called Unscripted Marketing ; A re-invigorated Q&A series called Off Script ; and. PR is the best-kept secret in content marketing.

Blogging 104

Blogging Content Marketing B2B Social Media 104

The Stalwart Blog

APRIL 14, 2017

United will also break into their piggy bank to reimburse every passenger of that infamous Flight 3411 for their troubles; somewhere around $14,000. Rest assured, though, once the market opens up again, United will shed a few profits and market cap in harsh and quick fashion. Corporations take note.

Airlines 74

Airlines Banking Fashion Crisis 74

Communications Conversations

JANUARY 2, 2018

Bank’s Susan Beatty all came in the top 10. One of the true up-and-coming stars in social media marketing–especially in the health care field. 8–3 big ongoing issues the recent Cracker Barrel social media crisis highlights . Bank’s Susan Beatty . Here’s the rest of the list.

Banking 0

Banking Instagram YouTube Case Study 0