ImPRessions - Crenshaw Communications

MAY 29, 2020

Suddenly, most marketing was irrelevant, or worse. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. Marketers quickly moved to recontextualize campaigns to align with our new and unexpected circumstances. It’s also in the creative. And email campaigns work.

Marketing 156

Marketing B2C Retail Print 156

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

Marketing 62

Marketing Film Creativity B2C 62

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

MAY 18, 2023

According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types. User-generated content Influencers are skilled content creators, which brands can leverage to their advantage to create compelling, creative and engaging content on their behalf.

Strategy 62

Strategy Marketing SEO B2C 62

wiredPRworks

JULY 31, 2017

Ever wished you could get more likes, clicks and customers from your digital marketing, but didn’t think you had the time or talent to come up with a success plan? . Did you know only 25% of marketers believe they receive sufficient training on marketing in a digital age? Register for 3D Digital Marketing Class. “If

B2C 40

B2C B2B Strategy Marketing 40

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Fashion Marketing 116

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” A subreddit upended the stock market, and Bitcoin almost got to the moon. When global markets fell, millions of jobs were lost, and countries across the world plunged into a recession, the public craved financial guidance from professionals who knew what was going on.

Financial 109

Financial Banking How To Marketing 109

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Prohibition

FEBRUARY 13, 2024

For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

DECEMBER 12, 2023

These enhances creative options give content creators more flexibility and opportunity to showcase their creative flair. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021. gucci Visit the temporary exhibition in Milan open until Sunday June 18 at 6 p.m.

Brand 71

Brand Branding Marketing Fashion 71

5W PR

APRIL 22, 2019

There are two different schools of thought when it comes to marketing and two corresponding different approaches. Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Business to Business Marketing Best Practices.

Consumer 60

Consumer B2C Brand Branding 60

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Creativity and imagination. What will I get at Prohibition?

B2C 133

B2C Healthcare Training Agency 133

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. LinkedIn explore AI LinkedIn has decided to incorporate AI strategies on its site to improve and streamline hiring and marketing processes for users.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Prohibition

NOVEMBER 23, 2022

Video has taken the world of marketing by storm over recent years. It’s a creative and engaging way to interact with your target audience. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece.

Video 62

Video Corporate Marketing B2B 62

Prohibition

NOVEMBER 20, 2023

This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. Image expansion tool – this will use Meta’s Advantage+ creatives that help size your creative for the best performance.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Cision

OCTOBER 26, 2015

For B2B marketers, the struggle is real. Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices.

B2B 120

B2B Marketing B2C Employee 120

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. These constant changes are creating bedlam for brands and marketeers and are one to keep an eye on, with changes almost every week. Check out the latest updates below!

Instagram 62

Instagram Twitter Social Media B2C 62

Prohibition

JULY 7, 2023

Watch this space… TikTok Creative Challenge TikTok are introducing more ways for creators to collaborate with brands through their ‘ Creative Challenge’ initiative. Could paywall updates be Twitter’s final downfall? This is an interesting move in the influencer/UGC space, putting the onus on creators to come forward.

Instagram 62

Instagram Social Media Media LinkedIn 62

Prohibition

DECEMBER 12, 2023

It’s ability to process vast amounts of information can be a goldmine for generating creative concepts. AI can enhance productivity and speed up the process of things, but it will never be able to replace the creativity and communication style of human creators. Don’ts: Don’t solely rely on AI. Don’t neglect brand guidelines.

Guidelines 62

Guidelines B2C Tools Creativity 62

Prohibition

MARCH 2, 2023

These have also been really well attended, with last year’s webinars selling out – sharing our expertise to 1000’s of marketers. What to expect from our Prohibition event As any marketer will know, from a content perspective video is an integral part of any strategy. Creative Content – Showcasing C4 to the UK market

Comparison 62

Comparison Video B2C Case Study 62

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. For example, a question as simple as where customers get their news –through their phones, TV or elsewhere — can reveal a great deal about where and how to focus digital marketing efforts. . Producing the right content.

B2B 276

B2B Social Media Brand Branding 276

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. What I have found unique is the combination of their consistent strategy and spontaneous creativity.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. When brands chose to partner with the right influencer, the partnership comes across authentically – which is the key to successful influencer marketing.

Instagram 62

Instagram Marketing Social Media Comparison 62

Prohibition

NOVEMBER 12, 2021

With a range of clients across B2B and B2C in sectors including FMCG, finance, technology and education, no two days are ever the same, and that’s how we like it. It’s true we have traditional PR down, but we don’t believe in limiting our creativity. But we know it’s not all about the clients you’d be working on.

B2C 71

B2C Creativity B2B Education 71

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. And so Marketing Dynamix was born. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Influencer Marketing on TikTok. billion globally this year! Utilising short form videos.

Brand 118

Brand Branding Video Social Media 118

Prohibition

MARCH 24, 2022

Formally Head of PR and Content at Igniyte, Claire brings over 15 years’ of experience in PR and marketing to her new role, and will be directing a combination of both B2B and B2C retained accounts and projects. Cathy Skelton and Danielle Harrod, also join the Prohibition team.

B2C 62

B2C Creativity B2B Groups 62

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Why work at Prohibition? Who we are looking for?

B2C 100

B2C B2B Agency Training 100

Prohibition

MAY 22, 2023

This enables brands to streamline their delivery of authentic marketing campaigns, showing real customer interaction to potential customers. The most useful being a ‘Creative Codes’ guide which highlights the key principles to great content and maximise your TikTok efforts.

Instagram 62

Instagram Social Media Tools Media 62

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45