Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Companies use LINE for mainly B2C communications. Most popular social media channels in Japan LINE is used 92.5% million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Contently - Strategy

JULY 12, 2021

Interestingly, finserv publications targeting a B2C audience largely ignored news. Creating newsier content could be a big opportunity for B2C content teams searching for inspiration. Change happens a lot faster once leadership gets involved. Invite compliance into the creative process. Start with executive support.

Financial 109

Financial Banking How To Marketing 109

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” Leverage leadership expertise. The creative PR strategist will find these kinds of opportunities for nonprofit leaders opening new doors for potential media, donors and partners.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Prohibition

NOVEMBER 23, 2022

It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. It’s a creative and engaging way to interact with your target audience. This is where the real creative process begins!

Video 62

Video Corporate Marketing B2B 62

wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Rock the Status Quo

DECEMBER 10, 2015

Get Creative With WHO You Pitch. Do they have women leadership? There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. Expanding the publications and websites that you pitch help you and your client while exploring a different side of creativity. GET INSPIRED!

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Retention will be as important as recruitment, and smart companies will double down on employee comms.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. 88 percent value creativity and craft in content creation.

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Let’s get started. Do keep up on trends.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. Measuring if it Matters.

Publicity 60

Publicity Apparel B2C Fashion 60

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Image: Twenty20 via Pexels, Creative Commons CC0.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

JUNE 25, 2019

And it’s not just B2C. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Here’s what it means to you. And I’m not the only one.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 190

Writing Communications Marketing B2B 190

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

5W PR

MARCH 24, 2022

However, to create content that stands out and that engages audiences, companies have to get creative with their digital storytelling. That means companies should have a plan on how to best tell their story while taking thought leadership, market trends, and the target audience into account. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Sword and the Script

JANUARY 23, 2018

Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. Though he worked “in marketing” he had never taken a writing class.

Marketing 68

Marketing Content Marketing Sports B2C 68

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

But it’s also because B2C work has changed. Industry thought leadership is a differentiator. Sometimes we felt we inherited scraps from the marketing campaign – big scraps, to be sure, but that can limit creativity. The rise of Direct-to-Consumer brands was a big factor in the shift. B2B budgets are wildly efficient.

B2B 242

B2B B2C Software Consumer 242

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Getting around that obstacle calls for creative thinking.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Similarly, B2C marketers report similar success. I’d recommend for you to check out Canva.com.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Similarly, B2C marketers report similar success. I’d recommend for you to check out Canva.com.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

APRIL 2, 2016

Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. We’re a pretty creative bunch, so this doesn’t need a lot of explaining. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40